BEC剑桥商务英语(高级)7及答案解析.doc
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1、BEC 剑桥商务英语(高级)7 及答案解析(总分:19.96,做题时间:149 分钟)一、SECTION 1 (Question(总题数:1,分数:1.00)A Quality support need be a top priority for any serious Web hosting provider. Customers, especially individuals and small businesses expect timely and informative customer support. Noting that the majority of a resellers
2、 clients come from this constituency, support must be a central tenant of a vendors offerings. Unfortunately, because most hosting resale operations are small, often resellers cannot effectively deal with incoming support requests. The result is usually an unsatisfied client base that does not obtai
3、n timely responses to their support; inquiries. B When customers cannot obtain a desired level of technical support they obviously get furious and look for change. It is thus incumbent upon the reseller to establish effective and efficient means of providing technical support to their clients in ord
4、er to satisfy customer expectations. Resellers can obtain higher levels of technical support if they outsource their own support infrastructure. By outsourcing technical support functions, a reseller can actually reduce customer costs while improving customer satisfaction. C Outsourcing customer sup
5、port services allows a reseller to provide technical support without the headaches or capital expense of developing, staffing and maintaining an internal help desk. At fast growing Web host reseller businesses, over 50 per cent of all incoming inquiries can be support requests. At the smallest of th
6、ese Web host operations, these inquiries can detract from other essential areas of business, such as sales and marketing. By outsourcing technical support, a reseller can increase the amount of time that they dedicate to the revenue-generating components of their business. D Great deal of technical
7、support providers now offer expert support solutions that can actually expand the complexity and breadth of support operations. Any basic provider should offer toll-free telephone support and 24-hour e-mail support inquiries at a minimum. Their inquiry supports are the most commonplace in the Web ho
8、sting industry. An excellent hosting provider however should have the capacity to offer help desk support via fax and by instant messaging. All this support should be “private labeled“ as well, so that assistance provided to your customers is transparent. In other words, your technical support opera
9、tor should pick up the phone as you. E Outsourcing service providers should also be able to provide customized activity reporting and bill the reseller on a per support request basis. Only on a “per-instance“ basis will outsourcing customer support be an affordable proposition to a smaller Web host
10、vendor. For this reason, resellers must ensure that they enter into an arrangement with a customer support outsourcer that is negotiable, short-term and is pro-rated based upon call volume. Outsourced technical support must be specifically tailored to your service offerings. Your customers will not
11、be impressed with your technical support simply because it is responsive. Customers must obtain relevant assistance when they call. This can only be achieved if the technical support outsourcer has an in-depth understanding of your business operations. 0. If the customers cannot get the satisfactory
12、 technical support, they tend to be very angry. (B) (分数:0.96)(1).A reseller can actually reduce much capital expense by outsourcing customer support services.(分数:0.12)A.B.C.D.(2).Satisfying customer expectations is the resellers duty.(分数:0.12)A.B.C.D.(3).Resellers must communicate with their technic
13、al support outsourcers on a regular basis in order to make the business operations known.(分数:0.12)A.B.C.D.E.(4).There is a tendency that resellers cannot effectively meet the needs of the clients and the web hosting providers.(分数:0.12)A.B.C.D.(5).The customers may think the hosting provider is the t
14、echnical support operator.(分数:0.12)A.B.C.D.E.F.G.H.(6).Compared with support requests. Web host operations worried less about sales and marketing.(分数:0.12)A.B.C.D.(7).Outsourcing their own support infrastructure is the resellers best choice.(分数:0.12)A.B.C.D.(8).Now Web hosting providers attaches gre
15、at importance to quality support.(分数:0.12)A.B.C.D.二、SECTION 2 (Question(总题数:1,分数:1.00)Accounting is the process of systematically collecting, analyzing, and reporting financial information. (0) . A private accountant is employed by a specific organization to operate its accounting system and to inte
16、rpret accounting information. A public accountant performs these functions for various individuals, or firms, on a professional-fee basis. (9). The accounting process is based on the accounting equation: Assets=liabilities+owners equity. (10). There are five steps in the accounting process: l)Source
17、 documents are analyzed to determine which accounts they affect. 2) Each transaction is recorded in a journal. 3)Each journal entry is posted in the appropriate general ledger accounts. 4)At the end of each accounting period, a trial balance is prepared to make sure that the accounting equation is i
18、n balance at the end of the period. 5)Financial Statements are prepared from the trial balance. (11). A new accounting cycle is then begun for the next accounting period. The balance sheet, or statement of financial position, is a summary of a firms assets, liabilities, and owners equity accounts at
19、 a particular time. (12) . On the balance sheet, assets are categorized as current (convertible to cash in a year or less), fixed( to be used or held for more than one year) ,or intangible( valuable solely because of the rights or advantages they confer). (13). For a sole proprietorship or partnersh
20、ip, owners equity is reported by the owners name in the last section of the balance sheet. For a corporation, the value of common stock, preferred stock, and retained earnings is reported in the owners equity section. An income statement is a summary of a firms financial operations during a specifie
21、d accounting period. (14). Operating expenses are then deducted to compute net income from operations. Finally, non-operating expenses and income taxes are deducted to obtain the firms net income after taxes. The information contained in these two financial statements becomes more meaningful when it
22、 is compared with corresponding information for previous years, for competitors, and for the industry in which the firm operates. A. On the income statement, the companys gloss profit on sales is computed by subtracting the cost of goods sold from net sales. B. These ratios provide a picture of the
23、firms profitability, its short-term financial position, its activity in the area of accounts receivable and inventory, and its long-term debt financing. C. Similarly, current liabilities are those that are to be repaid in one year or less, and long-term liabilities are debts that will not be repaid
24、for at least one year. D. Double-entry bookkeeping ensures that the balance shown by the equation is maintained. E. This statement must demonstrate that the equation is in balance. F. Accounting information is used primarily by management, but it is also demanded by creditors suppliers, stockholders
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