BEC剑桥商务英语(中级)14及答案解析.doc
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1、BEC 剑桥商务英语(中级)14 及答案解析(总分:12.97,做题时间:149 分钟)一、PART 1 READING (6(总题数:1,分数:1.00)A The need for good managers is not going away. It is intensifying. With flatter organizations and self-directed teams becoming common? with personal computers and networks making information available to more people more
2、quickly; the raw number of managers needed is decreasing. However, the need for good managers, people who can manage themselves and others in a high stress environment, is increasing. B I believe anyone can be a good manager. It is as much trainable skill as it is inherent ability; as much science a
3、s art. You have confidence in yourself and your abilities. You are happy with who you are, but you are still learning and getting better. You are something of an extrovert. You dont have to be the life of the party, but you cant be a wallflower. Management is a people skillits not the job for someon
4、e who doesnt enjoy people. C You are honest and straight forward. Your success depends heavily on the trust of others. You are an includer not an excluder. You bring others into what you do. You dont exclude other because they lack certain attributes. You have a presence. Managers must lead. Effecti
5、ve leaders have a quality about them that makes people notice when they enter a room. D You are consistent, but not rigid; dependable, but can change your mind. You make decisions, but easily accept input from others. You are a little bit crazy. You think out-of-the box. You try new things and if th
6、ey fail, you admit the mistake, but dont apologize for having tried. You are not afraid to “do the math“. You make plans and schedules and work toward them. 0. A good manager must be courageous to admit the mistake. (D) (分数:0.98)(1).The need for good managers is increasing.(分数:0.14)A.B.C.D.(2).The r
7、aw number of managers needed is decreasing.(分数:0.14)A.B.C.D.(3).Being a good manager must enjoy people.(分数:0.14)A.B.C.D.(4).An effective leader has a quality that makes him/her easily noticed.(分数:0.14)A.B.C.D.(5).Anyone can be a good manager.(分数:0.14)A.B.C.D.(6).A good manager must let others trust
8、him/her.(分数:0.14)A.B.C.D.(7).A good manager dares to take some risks.(分数:0.14)A.B.C.D.E.F.G.H.二、SECTION 2 (Questions(总题数:1,分数:1.00)YOUTH MARKET With increasing prosperity, West European youth is having a fling that is crating distinctive consumer and cultural patterns. The result has been the increa
9、sing emergence in Europe of that phenomenon well known in America as the “youth market“. (0). In the United States, the market is wide ranging and well established, almost an industry, with which this countrys emphasis on “youthfulness“ even extends beyond teenager group. (8). In some country such a
10、s Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion. (9). Similarities: The markets basis is essentially the s
11、amemore spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population. As in the United States, youthful tastes in Europe extend over a similar range of productsrecords and record players, transistor rad
12、ios, leather jackets and “way-out“ extravagantly styled clothing, cosmetic and soft drinks. Generally it now is difficult to tell in which direction trans Atlantic teenage influences are flowing. Also, a pattern of conformity dominates European youth as in this country, though in Britain the object
13、is to wear clothes that “make the wearer standout“,. but also make him “in“, such as tight trousers and precisely tailored jackets. There are Worship and emulation of “idols“ in the entertainment field, especially the pop singers and other performers. (10). In Paris, buyers of stores catering to the
14、 youth market carefully watch what dress is being worn by a sudden demand of copies. In Stockholm other followers of teenage fads call the youth market “attractive but irrational“. (11). In the European youth-market, unlike that of the United States, it is the working youth who provides the bulk of
15、purchasing power. On the average, the school-finishing age still tends to be 14 years. This is the maximum age to which compulsory education extends, and with Europes industrial manpower shortage, thousands of teenage youths may soon attain incomes equal in many cases to that of their fathers. (12).
16、 The European average is about $ 5 to $ 10 a month. Working youth, consequently are the big spenders in the European youth market, but they also have less leisure than those staying on at school, but these in turn have less buying power. A Although, because of general prosperity, European youths are
17、 beginning to continue school studies beyond the compulsory maximum age, they do not receive anything like the pocket money or “allowance“ of American teenagers. B Characteristics of the evolving European youth market indicate dissimilarities as well as similarities to the American youth market. C T
18、here is also the same exuberance and unpredictability in sudden fad switches. D This is a market in which enterprising business caters to the demands of teenagers and older youths in all their beatlemania and pop air forms. E But there are also these important dissimilarities generally with the Amer
19、ican youth market. F In Western Europe, the youth market may appropriately be said to be in its infancy. G The American and European youth markets are alike in regard to occurrence of frequent changes in buying habits. EXAMPLE:The correct answer for blank (0) is D. (分数:1.00)A.B.C.D.E.F.A.B.C.D.A.B.C
20、.D.A.B.C.D.E.A.B.C.D.三、SECTION 3 (Question(总题数:1,分数:1.00)PROCESS MANAGEMENT TO QUALITY IMPROVEMENT The examples above illustrate the need for integrated process and quality management, based on well-structured procedures, sensibly applied. For an organization to function effectively, it must have vi
21、sible and easily understood procedures that assist staff in carrying out their work and provide accountability for all operations. Providing such a system is not trivial, and it cannot be done without considerable thought and hard work. But the results will more than justify the effort. Modern manag
22、ement must deal with degrees of complexity unheard of only a few decades ago. They must integrate many systemsfor example, for purchasing, personnel, accounting, stock control, and computingwhen each of these systems is itself highly complex. At the same time, they must ensure that they comply with
23、a baffling variety of legal, safety, and regulatory and other requirements relevant to their organization. While struggling with these issues, the manager is under irresistible pressure from global competition to reduce costs to the minimum. With such pressure, we are obliged to provide structure an
24、d organization, which enable us to deal with such complexity. We group similar processes, collect similar information into records and classify the various activities that the organization must deal with. We organize staff and computer systems into units that deal with similar types of problems or s
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- BEC 剑桥商务英语 中级 14 答案 解析 DOC
