BEC剑桥商务英语(中级)8及答案解析.doc

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1、BEC 剑桥商务英语(中级)8 及答案解析(总分：12.97，做题时间：149 分钟)一、PART 1 READING （6(总题数：1，分数：1.00)A The need for good managers is not going away. It is intensifying. With flatter organizations and self-directed teams becoming common? with personal computers and networks making information available to more people more q

2、uickly; the raw number of managers needed is decreasing. However, the need for good managers, people who can manage themselves and others in a high stress environment, is increasing. B I believe anyone can be a good manager. It is as much trainable skill as it is inherent ability; as much science as

3、 art. You have confidence in yourself and your abilities. You are happy with who you are, but you are still learning and getting better. You are something of an extrovert. You dont have to be the life of the party, but you cant be a wallflower. Management is a people skillits not the job for someone

4、 who doesnt enjoy people. C You are honest and straight forward. Your success depends heavily on the trust of others. You are an includer not an excluder. You bring others into what you do. You dont exclude other because they lack certain attributes. You have a presence. Managers must lead. Effectiv

5、e leaders have a quality about them that makes people notice when they enter a room. D You are consistent, but not rigid; dependable, but can change your mind. You make decisions, but easily accept input from others. You are a little bit crazy. You think out-of-the box. You try new things and if the

6、y fail, you admit the mistake, but dont apologize for having tried. You are not afraid to “do the math“. You make plans and schedules and work toward them. 0. A good manager must be courageous to admit the mistake. (D) （分数：0.98）(1).The need for good managers is increasing.（分数：0.14）A.B.C.D.(2).The ra

7、w number of managers needed is decreasing.（分数：0.14）A.B.C.D.(3).Being a good manager must enjoy people.（分数：0.14）A.B.C.D.(4).An effective leader has a quality that makes him/her easily noticed.（分数：0.14）A.B.C.D.(5).Anyone can be a good manager.（分数：0.14）A.B.C.D.(6).A good manager must let others trust h

8、im/her.（分数：0.14）A.B.C.D.(7).A good manager dares to take some risks.（分数：0.14）A.B.C.D.E.F.G.H.二、SECTION 2 （Questions(总题数：1，分数：1.00)WHAT NEXT IN THE MICROSOFT SUIT (0) . It wants to find the appropriate punishment following a judges ruling that Microsoft is a monopoly, including the possible breakup o

9、f the software company. “We are looking at the range of sanctions? were talking to people in the industry, people who work with Microsoft, people who manufacture computers and were doing an analysis to make sure that we have a remedy that will promote competition, assure innovation and promote consu

10、mer choice, “ he said. He thought the judge was quite clear that innovation has been impaired and he had heard all the evidence. Meanwhile, Microsoft Chairman Bill Gates said in a letter published today that the software maker is committed to “a fair and responsible“ resolution of the anti-trust tri

11、al. (8). “Weve been here before in a first lawsuit, “ he said. “And eventually the courts came out on the side of the consumer, saying that all companies should have the ability to innovate their products and take their chances in the marketplace.“ (9). “As this case moves toward resolution, Microso

12、fts 30, 000 employees are focused on creating the next generation of products that will deliver the benefits of the Information Age, anytime, anywhere and on any device, “ Gates wrote. (10). On Friday, Jackson took Microsoft to task for numerous instances of anti-competitive behavior, including its

13、dealings with America Online over the latters browser choices, its contracts with PC makers, which forced them to feature prominently the Internet Explorer Web browser instead of Netscapes competing product. (11). The judge noted that Microsofts own studies confirmed that Microsoft could have charge

14、d only $49 per Windows upgrade and still remained profitable, and that it had enough power within the market to charge $89. (12). It is through high “barriers to entry“, in other words, by making it more costly to create competing software. A. Bob Herbold, the executive vice president and chief oper

15、ating officer for Microsoft, said that the judges ruling this week is just a first step in the process that is just getting under way. B. Microsofts competitors know that the company in fact has a referee starting directly over the shoulder every time it moves on a playing field. C. Whats more, Micr

16、osoft erected the barriers to keep others out of the marketplace. D. The Justice Departments top anti-trust prosecutor says this week that the government is looking at a full range of remedies. E. Jackson said that the company took that additional profit and invested it not in its own products but i

17、n efforts to keep other companies out of various software markets. F. Meanwhile Bill Gates, in a full-page advertisement published in the Washington Post and addressed to the companys customers, partners and shareholders, commented on Fridays ruling. G. He claimed that Microsoft is committed to reso

18、lving this matter in a fair and responsible manner, while ensuring that the fundamental principles of consumer benefit and innovation are protected. EXAMPLE：The correct answer for blank (0) is D. （分数：1.00）A.B.C.D.A.B.C.D.E.F.A.B.C.D.E.F.G.A.B.C.D.A.B.C.D.E.三、SECTION 3 (Question(总题数：1，分数：1.00)FAMILY

19、BUSINESSES Many people at some stage in their lives consider setting up a business with their partner or other members of their family. The idea may seem very appealing, but the reality of working with someone close to you can often create unforeseen problem. 80% of family-run businesses think that

20、when times get tough, love, romance or family bonds will see them through. But the fact is that although 70% of businesses are family run, only 40% of these companies survive into the second generation. Why do so many family businesses fail? While money has traditionally been thought of as the root

21、of all difficulties, the major problem is much more basic. In businesses which dont have family tie or relationships, people find it easier to communicate and to say what is on their mind. In contrast, with family businesses, people often make the mistake of thinking they know what views other famil

22、y members have without actually discussing with them. There is one strategy which should be employed in all family businesses to protect future problems. As time goes by, one partner may lose interest or not work as effectively as they are expected to. If each partners responsibilities are identifie

23、d from the start so that they know exactly what is required of them, difficulties are less likely to arise as the business develops. It is also recommended to ask yourselves a few “what if“ questions before starting a family business. For example, what if one of the partners brought a friend into th

24、e business and the others didnt like this person? What would you all do? To avoid this kind of situation, you should talk it over amongst yourselves. This sort of research can make you aware of both your own attitudes and the attitudes of the other members of the family before problem actually occur

25、. Contracts are another potential problem area. Too many family businesses are run on the most informal terms. People often think it an insult to ask a relative to sign a contract outlining the terms of a business venture. But you should treat the family business like any other business and get a pr

26、ofessional to draw up a contract. Whether the business is profitable or not, it is supposed that the shares and who owns them must be clearly defined and written into a formal agreement. It must also be clear who is running the company. Some family businesses take a vote one every decision. Perhaps

27、this exercise in democracy should be applauded, but it created so many complications that in the end the business failed. Even a small committee can sometimes be too large. In matters affecting the entire company, only one of you should be the decision maker. He or she doesnt have to be the largest

28、shareholder, but should be the one best able to lead the business. Another type of problem arises when a relative decides to join an already established business. In these cases, you should do everything you can to avoid favourism. It is important to avoid putting him straight into any kind of manag

29、erial position. Instead, encourage him to learn not only the company but the people who make it work by working on the shop floor on the assembly line. They have to prove to be a valuable asset not to the family but to the business. （分数：1.02）(1).Why many people find it attractive to start a family b

30、usiness?（分数：0.17）A.Because there would be abundant capital for operationB.Because family bonds are helpful in overcoming difficultiesC.Because they hope to survive for generationsD.Because they can make profits without unforeseen problems.(2).According to the passage, why so many family-run business

31、es fail to survive?（分数：0.17）A.Because they are frequently facing financial problemsB.Because the family members in these companies do not trust each otherC.Because there are often communicative problems within family membersD.Because they do not focus on family ties.(3).Which of the following can he

32、lp avoid future problems in family businesses?（分数：0.17）A.Dont bring friends into your businessB.Clarify each family members responsibilityC.Ask your friends what you should do during tough timesD.Persuade others to like the person you introduce.(4).Why do people seldom sign contracts with relatives?

33、（分数：0.17）A.They wholly trust each otherB.Because they prefer casual relationshipC.There are potential; dangers with contractsD.It is believed to hurt the feeling of relatives.(5).Why a democracy on every decision may also cause problems?（分数：0.17）A.It creates few opportunities for employeesB.It is co

34、ntrolled within the familyC.Small committees have to be set upD.Sometimes there are too many people involved in decision making.(6).What should be done when a relative decides to join?（分数：0.17）A.Try not to be partialB.Help him to gain popularity among employeesC.Never promote him to a higher positio

35、nD.Encourage him to find proof for his knowledge.四、SECTION 4 (Question(总题数：1，分数：1.00)Marketing Mergers agencies find out whether there is a demand for a product and what sort of demand it is. They will want to know if there are (0) to the product they are going to place; who will use itmen, women, o

36、r both; will there be only one section of men or women who will use it; would a low price (19) more customers, or would they need to add something to it to make it popular, or change its packaging(20) it? For the (21) to these and other questions they will make a surveyan examinationof the market. T

37、he survey most people are (22) with is the questionnaire, where a (23)a specially selected group of peopleare asked questions about products they use and why they buy them. But market research techniques can be more complicated than this, (24), for example, a group of people discussing a subject, sa

38、y, (25) hygiene, to find out if a new toothpaste will sell. Tests may be made by giving away (26) samples of the new product, or reactions to a brand namethe name of a productmay be studied to find out whether a new product will be (27) on the market. From the information (28), the marketing company

39、 can prepare their advertising campaignthe (29) plan. There are two types of advertisingproduct and brand advertising. Product advertising tells people that a new invention or device is being sold. Perhaps a new design of typewriters with special (30), or a new pen that is easier to use. Brand adver

40、tising tells people there is a new name on the (31). A product, what is does, and how it is made, could be the same as (32), for example soap powder, but its name is different. In the UK there are basically (33) two detergent, or soap companies which produce hundreds of brand names for powders that

41、are really the same product. A. enemies B. buyers C. sellers D. competitors EXAMPLE：The correct answer for blank (0) is D. （分数：1.05）A.attractB.caterC.frightenD.applyA.reproduceB.repeatC.redesignD.reuseA.dateB.answersC.informationD.messageA.generalB.connectedC.awareD.familiarA.sampleB.crowdC.modelD.v

42、olunteerA.relatingB.showingC.involvingD.makingA.groupB.familyC.householdD.personalA.expensiveB.severalC.freeD.preferredA.achievableB.successfulC.adaptableD.fruitfulA.takenB.acceptedC.gatheredD.requiredA.promotionB.increaseC.improvementD.sellingA.functionsB.usagesC.waysD.rulesA.fieldB.counterC.market

43、D.fairA.otherB.anotherC.eitherD.bothA.aboutB.mainlyC.almostD.only五、SECTION 5 (Question(总题数：1，分数：1.00)Shop-local Group Offers Economic Impact Figures 0. If consumers in Hillsborough County can limited their spending on one Saturday CAN 00. to independent, locally owned businesses instead of chain sto

44、res, more than CORRECT 34. $17 million would even remain in the local economy instead of being shipped to 35. outside corporations as overnight deposits. So it say representatives of the 36. Tampa Independent Business Alliance, who base their calculation on studies that 37. made by the American Inde

45、pendent Business Alliance. The national study found 38. that since locally owned businesses began to use goods and services of other 39. businesses in the community, a consumers spending circulates 3 up to 31/2 40. times longer locally than if it is spent on at a chain. On Saturday, the local group

46、41. will be working with the national organization and more than all 25 other 42. communities across the country to broadcast the benefits coming of the 43. shop-local movement. The educational event, “American Unchained, “will be 44. promoted at independent businesses such as Inkwood Books in Tampa

47、. “We 45. want people to think about where their dollars actually end up to,“ said Carla Jimenez, co-owner of Inkwood and president of Tampa Independent Business Alliance. （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_1.? The staff in your office decide

48、d to spend holidays together this year. While reading the news you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secretary to contact the hotel through telephone. ? Write a short message to Ms. Emily Malan, your secretary. ? Suggest the visit to Italy. ? Give the hotel telephone number to her. ? Ask her to contact that hotel. ? Write 3040 words on your Answer Sheet. （分数：-1.00）_七、PART 2 WRITING （4(总题数：1，分数：1.00)2.? You work at the