BEC剑桥商务英语(中级)12及答案解析.doc

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1、BEC 剑桥商务英语(中级)12 及答案解析(总分：12.97，做题时间：149 分钟)一、PART 1 READING （6(总题数：1，分数：1.00)A What is to happen about transport? Evidently there are huge and important changes in prospect. A decade or so from now, there will have been yet another transformation in the way in which people and their goods are moved

2、 from place to place. Old techniques are being faced with attenuation or even extinction, sometimes because better methods of traveling have come along but sometimes simply because the old methods have become intolerable. B The development of recent decades most obviously likely to be continued is t

3、he tendency for alternative methods of travel to coexist, and so to offer potential travelers a choice. Within large cities, underground transport is usually and alternative to several ways of traveling on the surface. Roads, railways and airlines are in competition, and there are still people who c

4、ross the North Atlantic by sea. (Most freight goes that way, of course.) C Oil tankers could decisively affect the pattern of petroleum distribution from the major oilfields and at the same time encourage the pipeline, which offers the simplest and often the cheapest means of bulk transport. Then, t

5、here is the Boeing 747 aircraft, which is likely to do for people what the huge takers will do for petroleum trunk be increasingly troublesome. All these changes, promised or merely possible in the pattern of transport, have in common what is, in the broadest sense, and economic stimulus. D Fast tra

6、nsport between cities separated by a few hundred miles is becoming urgently necessary in densely populated areas. The United States Government is financing a number of exploratory investigations bearing on specific problems linking the major cities on the Atlantic seaboard. However, it remains to be

7、 seen whether the result will really beyond schemes for patching up the existing railway network to some of the more ambitious schemes which are sometimes heard ofmonorails, pneumatic tubes with trains inside, and deep bored tunnels intended to enable trains to oscillate from city to another with no

8、 expenditure of energy except for overcoming friction and air resistance. 0. The simplest and often least expensive way to transport bulk oil is by pipeline. (D) （分数：0.98）(1).Several means of travel will be present together, in which each can replace the others.（分数：0.14）A.B.C.D.(2).The coming ten ye

9、ars will see likely changes in transport.（分数：0.14）A.B.C.D.(3).Basically transportation plans for the future are made in the light of economic considerations.（分数：0.14）A.B.C.D.(4).One of reasons that old transport method will disappear is that we can not bear it.（分数：0.14）A.B.C.D.(5).Improvements in th

10、e speed of transport between cities are needing immediate attention.（分数：0.14）A.B.C.D.E.F.G.H.(6).Future communities should be planned with transportation efficiency as a major consideration.（分数：0.14）A.B.C.D.E.F.G.H.(7).Railways and airlines want to win passengers from each other.（分数：0.14）A.B.C.D.二、S

11、ECTION 2 （Questions(总题数：1，分数：1.00)A CONDENSED EMPLOYEE LIFE CYCLE An employee life cycle is the steps the employees go through from the time they enter a company until they leave. Often Human Resources professionals focus their attention on the steps in this process in hopes of making an impact on t

12、he companys bottom line. That is a good thing for them to do. (0) Employees are one of a companys largest expenses these days Unlike other major capital costs (buildings, machinery, technology, etc.) human capital is highly volatile. You, as a manager, are in a key position to reduce that volatility

13、 using the condensed employee life cycle of HIAR (pronounced hire)Hire, Inspire, Admire, Retire. Hire: This first step is probably the most important. It is important to hire the best people you can find. (8). The cost of replacing a bad hire far exceeds the marginal additional cost of hiring the be

14、st person in the first place. Inspire: Once you have recruited the best employees to come to work on your team, the hard part begins. You have to inspire them to perform to their capabilities. (9). That is where you will get their best effort and their creativity that will help your organization exc

15、el. Admire: Once you have hired the best employees and have challenged and motivated them, you can not relax. (10). The same attention you paid to their work assignments, to their satisfaction levels, to their sense of being part of a great team needs to continue for as long as they are in your grou

16、p. As soon as you start to slack off, their satisfaction and motivation decreases. If you dont do something, they will become disenchanted and will leave. They will become part of the “employee turnover“ statistic you were trying to avoid. Retire: This is when you know you have been successful. When

17、 employees see your company as the employer of choice, they will join you. (11). As long as you continue to inspire, motivate, and challenge them, they will continue to contribute at the high levels you need in order to beat your competition. They will be long-term employees even staying with you an

18、d your company until they retire. (12). You will attract and retain second and even third generation employees. A. This is not a time to be cheap. B. When they recognize you as a good boss and a real leader, they will stay around. C. To the extent that you can be a good boss, you can keep employees,

19、 keep them happy, and reduce the costs associated with employee turnover. D. Their goal is to reduce the companys cost per employee hired. E. The biggest mistake a manager can make is to ignore employees. F. You have to challenge and motivate them. G. They will refer other quality employees to your

20、company, including their relatives. EXAMPLE：The correct answer for blank (0) is D. （分数：1.00）A.B.C.D.A.B.C.D.E.F.A.B.C.D.E.A.B.C.D.A.B.C.D.E.F.G.三、SECTION 3 (Question(总题数：1，分数：1.00)ON ADVERTISEMENT Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapi

21、d distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need

22、for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost percent more. And p

23、erhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his

24、advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the

25、article does what is claimed for it, and that it represents good value. Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was ag

26、ainst advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to informationand that in itself would be difficult if not impossible to achieve, for even a detail such as the choic

27、e of the color of a shirt is subtly persuasiveadvertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants. （分数：1.02）(1).By the first sentence of the passage the author means that_（分数：0.17）A.he is fairly familiar with the co

28、st of advertisingB.everybody knows well that advertising is money consumingC.advertising costs money like everything elseD.it is worthwhile to spend money on advertising(2).The phrase “live up to“ in Line 4, Paragraph 2 can be replaced by_（分数：0.17）A.surviveB.complementC.agree withD.carry on(3).In th

29、e passage, which of the following is NOT included in the advantages of advertising?（分数：0.17）A.Securing greater fameB.Providing more jobsC.Enhancing living standardsD.Reducing newspaper cost.(4).The author deems that the well-known TV personality is_（分数：0.17）A.very precise in passing his judgment on

30、advertisingB.interested in nothing but the buyers attentionC.correct in telling the difference between persuasion and informationD.obviously partial in his views on advertising(5).In the authors opinion_（分数：0.17）A.advertising can seldom bring material benefit to man by providing informationB.adverti

31、sing informs people of new ideas rather than wins them overC.there is nothing wrong with advertising in persuading the buyerD.the buyer is not interested in getting information from an advertisement(6).The passage most probably is_（分数：0.17）A.an official documentB.a news storyC.an advertisementD.a co

32、mment四、SECTION 4 (Question(总题数：1，分数：1.00)The dynamic (0) economies of the world are (19) with potential. Not only have they demonstrated (20) levels of growth, but we believe this looks set, (21) by (22) inflows of foreign investment. Fidelity Emerging Market, Fund is supposed to help you (23) on th

33、is promising (24). The key to real success in Emerging Markets is (25) and resources, of Fidelities foremost strengths. As the worlds largest (26) investment management organization, we can draw upon a(n) (27) network of offices covering developing (28) across Asia, Latin America and Europe. This lo

34、cal presence means we can apply a hands-on (29), searching out a capitalizing on investment opportunities as soon as they come to (30). As a result, Fidelity becomes one of the worlds leading names in (31) stock markets: where we currently manage 5 billion pounds? So (32) now to find out more about

35、the Fidelity Emerging Markets Fund and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more information, calls us, free of (33), from any of the countries below. If you live elsewhere, please use the UK number or post or fax the coupon. A. increa

36、sing B. decreasing C. improving D. developing EXAMPLE：The correct answer for blank (0) is D. （分数：1.05）A.ripeB.crudeC.rawD.freshA.intensiveB.extensiveC.extraordinaryD.unusualA.encouragedB.backedC.discouragedD.takenA.growingB.improvingC.developingD.increasingA.flourishB.capitalizeC.prosperD.boostA.out

37、lookB.prospectC.expectationD.hopeA.studyB.researchC.reportD.documentA.independentB.dependentC.reliableD.liableA.comprehensiveB.intensiveC.extensiveD.wideA.businessesB.companiesC.corporationsD.economiesA.meansB.approachC.shiftD.routeA.delightB.darknessC.lightD.brightA.emergingB.disappearingC.appearin

38、gD.missingA.takeB.startC.beginD.actA.dischargeB.chargeC.feeD.fare五、SECTION 5 (Question(总题数：1，分数：1.00)Thriving Car Market Still Needs Loyal Consumers 0. Chinas thriving car market has huge business opportunities, but automakers CORRECT 00. need to put more effort into the developing customer loyalty,

39、 according to a recent THE 34. survey. The survey was done by research firm AC Nielsen in Beijing, or Shanghai 35. and Guangzhou, Chinas most three major automobile markets. It said that 36. Chinas individual car owners should still have not developed brand loyalty. 37. Though some specific brands h

40、ave a monopoly in the market here, but they have 38. not completely won favor among local customers. It was revealed that about 11% 39. of the people in Beijing had cars, putting that city in first place among the other 40. three. In Shanghai and Guangzhou, the rates were all 4 and 5 % , respectivel

41、y. 41. Prices were largely responsible for that. When cars in Beijing are priced around 42. 139, 000 yuan, while in Guangzhou they are at 190, 000 yuan, and in Shanghai, 43. about 220, 00 yuan. Except for the deluxe models, most brands do not have a 44. competitive edge because consumers are not onl

42、y so aware of the 45. manufacturers. In addition, car dealers need to improve their service to build up brand loyalty. China is expected to produce over 2.8 million cars this year, up from slightly over 2 million last year. （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项

43、1:_填空项 1:_填空项 1:_1.? You are Head of Sales Department for Fox Electrical Co. You are organizing your schedule for a meeting with one of your existing clients next month. ? Write an e-mail to John Driscoll, your client: ? Proposing a time for the meeting ? Explaining what will be discussed in the mee

44、ting ? Asking them to suggest an alternative if necessary ? Write 4050 words on a separate sheet. To: From: Date: Subject: （分数：-1.00）_七、PART 2 WRITING （4(总题数：1，分数：1.00)2.? You work for a company that sells electrical goods. You have recently visited a potential supplier in Slovakia. ? Read the follo

45、wing memo below on which you made some handwritten notes. ? Use the information in the memo to write a short report recommending whether your company should deal with the supplier or not. ? Write 120140 words on a separate sheet. （分数：1.00）_八、SECTION 2(总题数：1，分数：1.00)Conversation ? Look at the note be

46、low. ? You will hear a woman asking to rent an apartment. Information about House Buyer Name: Helen Eakins Address: 【1】 Pine St. Telephone Number: 【2】 Occupation: 【3】 clerk working for 【4】 House Department Store （分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、PART 3 LISTENING （3(总题数：3，分数：3.00)A. a dentist B.

47、 a customer C. a policeman D. a mechanic E. a salesman F. a plumber G. a doctor H. a manager （分数：1.00）A.B.C.D.A.B.C.D.E.F.G.H.A.B.C.D.E.A.B.C.D.A.B.C.D.E.F.G.A. check an address B. book a table C. make an appointment D. sell something E. place an order F. cancel a meeting G. congratulate someone H.

48、offer a lift （分数：1.00）A.B.C.D.A.B.C.D.E.F.G.H.I.A.B.C.D.E.A.B.C.D.E.F.G.A.B.C.D.E.F.A. complain about job interference B. design a package of a product C. review a contract D. work on a TV advertisement E. produce a new soap F. present a yearly projection G. present an operation budget H. talk about profits （分数：1.00）A.B.C.D.E.F.A.B.C.D.E.F.G.H.A.B.C.D.A.B.C.D.A.B.C.D.E.F.G.H.I.十