[外语类试卷]大学英语四级模拟试卷15及答案与解析.doc
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1、大学英语四级模拟试卷 15及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a short essay on the topic: Computers or Books. You should write at least 120 words following the outline given below. 1. 一些人认为图书馆应该购买更多电脑 2. 另一些人认为应该购买更多图书 3. 你的看法 Computers or Books 二、 Part II R
2、eading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for
3、 NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 2 Advertising and Public Relations: The Pretty Package Back in 1960, when the role of advertising and public relations in politics first became apparent, Life ma
4、gazine quoted one campaign strategist as saying, “I can elect any person to office if he has $60,000, an IQ of at least 120, and can keep his mouth shut.“ Since the 1896 campaign, the election of a President has been determined largely by the ability of information specialists to generate favorable
5、publicity. In recent years that publicity has been supplanted(代替 ) by heavy spot buying on electronic media. So many factors are involved in choosing a President that it is hard to say with any real empirical confidence how important any single medium is. The most talked-about medium in American pol
6、itics is television. Highly publicized debates between candidates in 1960, 1976, and 1980 appear to have affected the outcomes. Richard Nixon(the early favorite) would probably not have lost to Kennedy if it were not for his poor showing on TV. Similarly, the 1976 debates probably clinched Jimmy Car
7、ters narrow victory over Gerald Ford, and Ronald Reagan appeared to be the victor in the 1980 debates. Yet there were other elections where, according to political analyst Edward Chester, no amount of TV exposure could have changed the outcome. Goldwater versus Johnson in 1964 and Nixon versus McGov
8、ern in 1972, both cases contain overwhelming winning. Television commercials seem to work best in close elections or in those where there is a large undecided vote. According to the Associated Press, Fords TV spots during the 1976 campaign probably swung over 100,000 undecided voters a clay during t
9、he last few months of the campaign. What effect does television have on the candidates themselves? It establishes orders of importance that are different from those of an earlier day. The physical appearance of the candidate is increasingly important. Does he or she look fit, well-rested, secure? Lo
10、sing candidates like Adlai Stevenson, Hubert Humphrey, and Richard Nixon all seemed to look “bad“ on TV. Nixon overcame this problem in 1972 with ads that featured longer shots of him being “presidential“ flying off to China. Close-ups were avoided. Both John F. Kennedy and Jimmy Carter seemed more
11、at time with the medium, perhaps because both were youthful, informal, and physically active outdoor types. Dwight Eisenhower and Lyndon Johnson seemed to have a paternal, fatherly image on the small screen. All of the recent Presidents have learned how to use the medium to their advantage, to “stag
12、e“ events so as to receive maximum favorable coverage. Television has changed the importance of issues. It can be argued that since the 1960 presidential debates we have elected people, not platforms. This is a major departure from earlier years. Franklin Roosevelts radio charm cannot be denied, but
13、 he came to power with great success by one issue the Great Depression. All the print information we now receive is simpler and more condensed than ever before. Issues and print go together. Television is images, not issues. We develop a more personal, emotional feeling about the candidates. Jimmy C
14、arters spectacular rise to power was a testament to this new image orientation. No one really knew what he was going to do when he took office, since his entire campaign had been geared toward developing a relationship of trust with the electorate, “Trust me,“ he said. “Ill never lie to you.“ Anothe
15、r example was the election of Reagan in 1980. For some this represented the ultimate television victory. After all, what other country can claim that it has actually elected an actor President? It can be argued that Americans were tired of Carter and that Reagan simply offered an alternative. Yet th
16、roughout the campaign he offered us a media “vision“ of a “shining city on a hill.“ And what about his constant references to John Wayne, one of the “last great Americans“? My father, a long-time politician in southern California, has a favorite saying “The worst thing a candidate can do is get stuc
17、k in the issues. “This trend has alarmed countless media critics. Politicians, newscasters, and others have stood in line to denounce it. They assert that the important thing is what candidates stand for, not the candidates themselves. Almost everyone seems to agree that television has been harmful
18、to American politics; it has clouded the issues and confused the electorate. Media researchers Thomas E. Patterson and Robert D. McClure say the power of TV has been overrated and that (1)“Viewers of the nightly network newscasts learn almost nothing of importance about a presidential election,“ and
19、 (2)“People are not taken in by advertising images exaggerated and created in the minds.exposure to televised ads has no effect on voters images of the candidates.“ I disagree on both counts. If the Watergate mess proved anything, it was that we need a President we are comfortable with, one we feel
20、we know and can trust. Print afforded us no opportunity to get a “feel“ for the person. We could study the issues, read the speeches, yes but how would we “know“ the candidate as we might a neighbor or casual acquaintance? Television(and television advertising) provides an audiovisual record of the
21、candidate under all sorts of circumstances. It is with that knowledge that we can choose someone of integrity, at least someone with honorable intentions. Of course, TV cannot guarantee honest candidates, but we rejected Richard Nixon in 1960 and we might have again had he not so successfully avoide
22、d any informal coverage.( Remember he wouldnt let TV newscasters near him unless he had a suit on. For all we knew he wore a suit while walking on the beach.) Once he was President it was the intimate nature of the medium that helped bring him down. Even his well-rehearsed Watergate denials wouldnt
23、work. He would sit there, surrounded by flags and piles of transcripts, and swear he was innocent. Yet the profuse sweat on his brow and the look in his eyes seemed to confirm his guilt. Issues come and go, but we elect people to the presidency. In this fastmoving information environment, todays bur
24、ning issue is tomorrows historical footnote. Its far more important to develop a sense of what kind of person we are electing to the nations highest office. Television affords us that opportunity in a way no other medium can. 2 It can be inferred from the article about the impact of electronic media
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- 外语类 试卷 大学 英语四 模拟 15 答案 解析 DOC
