【考研类试卷】在职艺术硕士(MFA)全国联考英文阅读理解-试卷2及答案解析.doc
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1、在职艺术硕士(MFA)全国联考英文阅读理解-试卷 2 及答案解析(总分:40.00,做题时间:90 分钟)一、英文阅读理解题(总题数:4,分数:40.00)Conventional wisdom about conflict seems pretty much cut and dried. Too little conflict breeds apathy (冷漠) and stagnation (呆滞). Too much conflict leads to divisiveness (分裂) and hostility. Moderate levels of conflict, howev
2、er, can spark creativity and motivate people in a healthy and competitive way. Recent research by Professor Charles R. Schwenk, however, suggests that the optimal level of conflict may be more complex to determine than these simple generalizations. He studied perceptions of conflict among a sample o
3、f executives. Some of the executives worked for profit-seeking organizations and others for not-for-profit organizations. Somewhat surprisingly, Schwenk found that opinions about conflict varied systematically as a function of the type of organization. Specifically, managers in not-for-profit organi
4、zations strongly believed that conflict was beneficial to their organizations and that it promoted higher quality decision making than might be achieved in the absence of conflict. Managers of for-profit organizations saw a different picture. They believed that conflict generally was damaging and us
5、ually led to poor-quality decision making in their organizations. Schwenk interpreted these results in terms of the criteria for effective decision making suggested by the executives. In the profit-seeking organizations, decision-making effectiveness was most often assessed in financial terms. The e
6、xecutives believed that consensus rather than conflict enhanced financial indicators. In the not-for-profit organizations, decision-making effectiveness was defined from the perspective of satisfying constituents. Griven the complexities and ambiguities associated with satisfying many diverse consti
7、tuents executives perceived that conflict led to more considered and acceptable decisions. (253 words)(分数:10.00)(1).In the eyes of the author, conventional opinion on conflict is_.(分数:2.00)A.wrongB.oversimplifiedC.misleadingD.unclear(2).Professor Charles R. Schwenk“s research shows_.(分数:2.00)A.the a
8、dvantages and disadvantages of conflictB.the real value of conflictC.the difficulty in determining the optimal level of conflictD.the complexity of defining the roles of conflict(3).We can learn from Schwenk“s research that_.(分数:2.00)A.a person“s view of conflict is influenced by the purpose of his
9、organizationB.conflict is necessary for managers of for-profit organizationsC.different people resolve conflicts in different waysD.it is impossible for people to avoid conflict(4).The passage suggests that in for-profit organizations_.(分数:2.00)A.there is no end of conflictB.expression of different
10、opinions is encouragedC.decisions must be justifiableD.success lies in general agreement(5).People working in a not-for-profit organization_.(分数:2.00)A.seem to be difficult to satisfyB.are free to express diverse opinionsC.are less effective in making decisionsD.find it easier to reach agreementTo u
11、nderstand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship“ to move as much of these goods as possib
12、le. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy th
13、em. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purc
14、hase. This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transactionthe firm and the customerand each must be satisfied before trade occurs. Successful merchants and prod
15、ucers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a signi
16、ficant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! (269 words)(分数:10.00)(1).The marketing concept discussed in the passage is, in essence, _.(分数:2.00)A.the practice of turning goods into moneyB.making g
17、oods available for purchaseC.the customer-centered approachD.a form of persuasive salesmanship(2).What was the main concern of industrialists before the marketing concept was widely accepted?(分数:2.00)A.The needs of the market.B.The efficiency of production.C.The satisfaction of the user.D.The prefer
18、ences of the dealer.(3).According to the passage, “to move as much of these goods as possible“ (Line 4, Para. 1) means “_“.(分数:2.00)A.to sell the largest possible amount of goodsB.to transport goods as efficiently as possibleC.to dispose of these goods in large quantitiesD.to redesign these goods fo
19、r large-scale production(4).What does the restoration of the Classic Coke best illustrate?(分数:2.00)A.Traditional goods have a stronger appeal to the majority of people.B.It takes time for a new product to be accepted by the public.C.Consumers with conservative tastes are often difficult to please.D.
20、Products must be designed to suit the taste of the consumer.(5).In discussing the marketing concept, the author focuses on_.(分数:2.00)A.its main characteristicB.its social impactC.its possible consequenceD.its theoretical basisAttention to detail is something everyone can and should doespecially in a
21、 tight job market. Bob Crossley, a human-resources expert notices this in the job applications that come across his desk every day. “It“s amazing how many candidates eliminate themselves. “ he says. “Resume (简历) arrive with stains. Some candidates don“t bother to spell the company“s name correctly.
22、Once I see a mistake, I eliminate the candidate,“ Crossley concludes. “If they cannot take of these details, why should we trust them with a job?“ Can we pay too much attention to detail? Absolutely. Perfectionists struggle over little things at the cost of something larger they work toward. “To kee
23、p from losing the forest for the trees,“ says Charles Garfield, associate professor at the University of California, San Francisco. “We must constantly ask ourselves how the details we“re working on fit into the larger picture. If they don“t, we should drop them and move to something else.“ Garfield
24、 compares this process to his work as a computer scientist at NASA. “The Apollo II moon launch was slightly off-course 90 percent of the time. “ says Garfield, “But a successful landing was still likely because we knew the exact coordinates of our goal. This allowed us to make adjustments as necessa
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