IEEE WP MOBILE ADWARE-2015 en White Paper - SA Industry Connections and AMTSO Mobile Adware Guidelines (1 0).pdf
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10、oses only, and are not attempting to render engineering or other professional services. If such services are required, the assistance of an appropriate professional Copyright 2015 IEEE and Anti-Malware Testing Standards Organization, Inc. All rights reserved. No part of this document may be reproduc
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12、f its publication date; such information is subject to change without notice. IEEE-SA and AMTSO are not responsible for any inadvertent errors. The Institute of Electrical and Electronics Engineers, Inc. www.ieee.org. Anti-Malware Testing Standards Organization Inc. www.amtso.org Published December
13、2015. Printed in the United States of America. IEEE is a registered trademark in the U. S. Patent & Trademark Office, owned by The Institute of Electrical and Electronics Engineers, Incorporated. PDF: ISBN 978-1-5044-0068-8 STDVA20493 IEEE prohibits discrimination, harassment, and bullying. For more
14、 information, visit http:/www.ieee.org/web/aboutus/whatis/policies/p9-26.html. Find AMTSO standards and guidelines at: http:/amtso.org To order IEEE Press Publications, call 1-800-678-IEEE. Find IEEE standards and standards-related product listings at: http:/standards.ieee.orgCopyright 2015 IEEE and
15、 Anti-Malware Testing Standards Organization, Inc. All rights reserved. No part of this document may be reproduced in any form, in an electronic retrieval system or otherwise, without the prior written consent of the publisher. 1 IEEE-SA Industry Connections & AMTSO Mobile Adware Guidelines Introduc
16、tion This document sets out guidelines for advertising-supported software on mobile devices. These guidelines are intended to assist developers of both apps and advertising modules designed to integrate into third-party apps to help ensure that the advertising components operate in an acceptable man
17、ner and are presented to users clearly and fairly. It should also serve as a guide for users wishing to evaluate the approach taken by a given app, to help them decide whether it is providing all the information they require to make an informed decision on whether or not to use it. This document is
18、not a comprehensive listing of all issues related to mobile advertising. Unless otherwise defined herein, all terms included in this document are used with their common meaning. To order IEEE Press Publications, call 1-800-678-IEEE. You can find IEEE standards and standards-related product listings
19、at: http:/standards.ieee.org. AMTSO documents are best read in conjunction with AMTSOs “Fundamental Principles of Testing” and other documents on the AMTSO documents page at http:/amtso.org/documents.html. The Problem Our mobile app ecosystems rely heavily on “free” software. With many users unwilli
20、ng to pay up-front for apps, many app developers in turn rely on advertising to monetize their apps and fund the work that goes in to creating and maintaining them. To assist with this process, many advertising “frameworks” have evolved to simplify the process of including advertising in apps. Howev
21、er, our mobile devices hold a wide range of sensitive information about us, and much of that information is of great interest to advertisers who wish to target their messages to the right audiences. Advertisers are willing to pay more for this information than for merely displaying advertising alone
22、, so there is considerable incentive for app and ad framework developers to gain access to this data. Furthermore, in many cases revenue is paid on a per-click model, encouraging more aggressive ways to get users to follow advertising. Occasionally, underhanded methods are used to force or fake “cli
23、cks”. There are also other ways to make money directly from mobile devices, such as making phone calls or sending SMS messages, which may be taken advantage of by the most serious offenders, again without the proper consent or understanding on the part of the user. While most developers operate open
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