大学英语六级改革适用（阅读）-试卷185及答案解析.doc

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1、大学英语六级改革适用（阅读）-试卷 185及答案解析(总分：100.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：5，分数：100.00)1.Part III Reading Comprehension（分数：20.00）_2.Section A（分数：20.00）_High street shops use a variety of means to attract shoppers, such as striking window displays, huge red “Sale“ signs and special promotions. Online

2、 retailers also 1similar techniques to tempt people to their websites and to make a purchase. “In the Internet 2years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim G

3、roup, a consultancy. Todays online retailers are using e-mail marketing, personalized technology, smart search engines and 3in an effort to increase traffic and sales. Some online retailers are using 4e-mail services to encourage customers to visit their sites. The travel and leisure retailer L, for

4、 example, sends more than 2 million emails to customers every week. The content of the email is 5to fit the recipients age, lifestyle and other factors. Carl Lyons, head of marketing at L UK, says: “E-mail is a different medium with its own culture, so you have to know how to use it 6if its going to

5、 be effective. What youre trying to do is to 7lookers into bookers.“ MyPoints is an 8scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be 9for a variety of goods and services. In the US, there are more than 10 millio

6、n MyPoints registered users. The service is free to join and subscribers complete an online 10that produces 400 data points about them. A)incentive B)tailored C)diplomatic D)profile E)properly F)embarked G)boom H)targeted I)indicative J)deploy K)recommendation L)convert M)multimedia N)invariably O)r

7、edeemed（分数：20.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Americas most popular newspaper website today announced that the era of free online journalism is drawing to a close. The New York Times has become the biggest publisher yet to set out plans for a paywall around i

8、ts digital offering, 1the accepted practice that internet users will not pay for news. Struggling with an evaporation of advertising and a downward drift in street corner sales, The New York Times intends to introduce a “metered“ model at the beginning of 2011. Readers will be required to pay when t

9、hey have 2a set number of its online articles per month. The decision puts the 159-year-old newspaper on the charging side of an 3wide chasm(鸿沟)in the media industry. But others, including the Guardian, have said they will not 4internet readers. The New York Timess publisher, Arthur Sulzberger, 5tha

10、t the move is a gamble. Boasting a print 6of 995,000 on weekdays and 1.4 million on Sundays, The New York Times is the third bestselling American newspaper, behind the Wall Street Journal and USA Today. While most US papers focus on a single city, The New York Times is among the few that can claim 7

11、scopeas well as 16 bureaus in the New York area, it has 11 offices around the US and maintains 26 bureaus elsewhere in the world. But like many in the publishing industry, the paper is in the grip of a 8financial crisis. Its parent company, the New York Times Company, has 15 papers, but 9a loss of $

12、70 million in the nine months to September and recently accepted a $250 million 10from a Mexican billionaire, Carlos Slim, to strengthen its balance sheet. A)national B)interactively C)circulation D)loan E)crude F)exceeded G)charge H)ascend I)abandoning J)suffered K)serious L)deducting M)increasingl

13、y N)evaluation O)acknowledged（分数：20.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_International airlines have rediscovered the business travelers, the man or woman who regularly jets from country to country as part of the job. This does not necessarily mean that airlines e

14、ver 1their business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always 2best for the executive class passengers. But many lines could be accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the 3of regula

15、r travelers. Too often, they have seemed geared for quantity rather than quality. Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers, without forgetting th

16、at the front end should be filled with people who pay 4more for their tickets. It is no 5that the two major airline bankruptcies in 1982 were among the companies 6in cheap flights. But low fares require consistently full aircraft to make flights economically viable(可行的), and in the recent recession

17、the volume of traffic has not grown. Equally the large number of airlines jostling for(争夺)the 7passengers has created a huge excess of capacity. The net result of excess capacity and cutthroat 8driving down fares has been to push some airlines into 9and leave many others hovering on the brink. Again

18、st this grim background, it is no surprise that airlines are turning increasingly to the business travelers to improve their rates of return. They have 10much time and effort to establish exactly what the executive demands for sitting apart from the tourists. A)competition B)entertained C)coincidenc

19、e D)abandoned E)expense F)centralizing G)collapse H)attachable I)invested J)ultimately K)specializing L)available M)substantially N)approach O)catered（分数：20.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_大学英语六级改革适用（阅读）-试卷 185答案解析(总分：100.00，做题时间：90 分钟)一、Reading Comprehensio(

20、总题数：5，分数：100.00)1.Part III Reading Comprehension（分数：20.00）_解析：2.Section A（分数：20.00）_解析：High street shops use a variety of means to attract shoppers, such as striking window displays, huge red “Sale“ signs and special promotions. Online retailers also 1similar techniques to tempt people to their webs

21、ites and to make a purchase. “In the Internet 2years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy. Todays online retailers are using e-mail mar

22、keting, personalized technology, smart search engines and 3in an effort to increase traffic and sales. Some online retailers are using 4e-mail services to encourage customers to visit their sites. The travel and leisure retailer L, for example, sends more than 2 million emails to customers every wee

23、k. The content of the email is 5to fit the recipients age, lifestyle and other factors. Carl Lyons, head of marketing at L UK, says: “E-mail is a different medium with its own culture, so you have to know how to use it 6if its going to be effective. What youre trying to do is to 7lookers into booker

24、s.“ MyPoints is an 8scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be 9for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subs

25、cribers complete an online 10that produces 400 data points about them. A)incentive B)tailored C)diplomatic D)profile E)properly F)embarked G)boom H)targeted I)indicative J)deploy K)recommendation L)convert M)multimedia N)invariably O)redeemed（分数：20.00）填空项 1:_ （正确答案：J）填空项 1:_ （正确答案：G）填空项 1:_ （正确答案：M）

26、填空项 1:_ （正确答案：H）填空项 1:_ （正确答案：B）填空项 1:_ （正确答案：E）填空项 1:_ （正确答案：L）填空项 1:_ （正确答案：A）填空项 1:_ （正确答案：O）填空项 1:_ （正确答案：D）解析：解析：空格前的 an表明此处需填入可数名词单数形式。本句句意为“用户在网上填写一份就可以得到 400(资料)分”，profile“简介，概况”符合上下文语义。Americas most popular newspaper website today announced that the era of free online journalism is drawing

27、to a close. The New York Times has become the biggest publisher yet to set out plans for a paywall around its digital offering, 1the accepted practice that internet users will not pay for news. Struggling with an evaporation of advertising and a downward drift in street corner sales, The New York Ti

28、mes intends to introduce a “metered“ model at the beginning of 2011. Readers will be required to pay when they have 2a set number of its online articles per month. The decision puts the 159-year-old newspaper on the charging side of an 3wide chasm(鸿沟)in the media industry. But others, including the

29、Guardian, have said they will not 4internet readers. The New York Timess publisher, Arthur Sulzberger, 5that the move is a gamble. Boasting a print 6of 995,000 on weekdays and 1.4 million on Sundays, The New York Times is the third bestselling American newspaper, behind the Wall Street Journal and U

30、SA Today. While most US papers focus on a single city, The New York Times is among the few that can claim 7scopeas well as 16 bureaus in the New York area, it has 11 offices around the US and maintains 26 bureaus elsewhere in the world. But like many in the publishing industry, the paper is in the g

31、rip of a 8financial crisis. Its parent company, the New York Times Company, has 15 papers, but 9a loss of $70 million in the nine months to September and recently accepted a $250 million 10from a Mexican billionaire, Carlos Slim, to strengthen its balance sheet. A)national B)interactively C)circulat

32、ion D)loan E)crude F)exceeded G)charge H)ascend I)abandoning J)suffered K)serious L)deducting M)increasingly N)evaluation O)acknowledged（分数：20.00）填空项 1:_ （正确答案：I）填空项 1:_ （正确答案：F）填空项 1:_ （正确答案：M）填空项 1:_ （正确答案：G）填空项 1:_ （正确答案：O）填空项 1:_ （正确答案：C）填空项 1:_ （正确答案：A）填空项 1:_ （正确答案：K）填空项 1:_ （正确答案：J）填空项 1:_ （正

33、确答案：D）解析：解析：此处需填入 accepted的宾语，应为名词。空格前提到纽约时报母公司损失了 7000万美元，所以最近接受了 25 亿美元的来缓解资产负债，空格处填入 loan“贷款”符合语义逻辑。International airlines have rediscovered the business travelers, the man or woman who regularly jets from country to country as part of the job. This does not necessarily mean that airlines ever 1t

34、heir business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always 2best for the executive class passengers. But many lines could be accused of concentrating too heavily in the recent past on attracting passengers by volume, often at the 3of regular trav

35、elers. Too often, they have seemed geared for quantity rather than quality. Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the back end of their wide-bodied jets with low fare passengers, without forgetting that the

36、 front end should be filled with people who pay 4more for their tickets. It is no 5that the two major airline bankruptcies in 1982 were among the companies 6in cheap flights. But low fares require consistently full aircraft to make flights economically viable(可行的), and in the recent recession the vo

37、lume of traffic has not grown. Equally the large number of airlines jostling for(争夺)the 7passengers has created a huge excess of capacity. The net result of excess capacity and cutthroat 8driving down fares has been to push some airlines into 9and leave many others hovering on the brink. Against thi

38、s grim background, it is no surprise that airlines are turning increasingly to the business travelers to improve their rates of return. They have 10much time and effort to establish exactly what the executive demands for sitting apart from the tourists. A)competition B)entertained C)coincidence D)ab

39、andoned E)expense F)centralizing G)collapse H)attachable I)invested J)ultimately K)specializing L)available M)substantially N)approach O)catered（分数：20.00）填空项 1:_ （正确答案：D）填空项 1:_ （正确答案：O）填空项 1:_ （正确答案：E）填空项 1:_ （正确答案：M）填空项 1:_ （正确答案：C）填空项 1:_ （正确答案：K）填空项 1:_ （正确答案：L）填空项 1:_ （正确答案：A）填空项 1:_ （正确答案：G）填空项 1:_ （正确答案：I）解析：解析：have 表明此处应填入动词的分词形式，作句子谓语。根据宾语 time and effort，此处应选invested“投入(资金、时间等)”。