[考研类试卷]考研英语(一)模拟试卷7及答案与解析.doc
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1、考研英语(一)模拟试卷 7 及答案与解析一、Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points) 0 Until the late 1940s when television began finding its way into American homes, companies relied mainly on print and radio to promot
2、e their products and services. The advent of television【C1】_a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again【C2 】_promotion. By going online, companies can communicate instantly and directly with prospective cust
3、omers. 【C3】_on the World Wide Web includes advertising, sponsorships, and sales promotions【C4】_sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues【C5】_$ 300 million.Effective online marketers dont【C6】_transfer hard-copy ads to cyberspace. 【C7】 _sites blend promot
4、ional and non-promotional information indirectly delivering the advertising messages. To【C8】_visits to their sites and to create and【C9】_customer loyalty, companies change information frequently and provide many opportunities for【C10】_.A prototype for excellent【C11】_promotion is the Ragu Web site. H
5、ere visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, 【C12】_they will find no traditional ads. 【C13】_subtle is the mix of product and promotion that visitors hardly know an advertising message has been【C14】_. Sega of America, maker of computer games
6、 and hardware, uses its Web site for a【C15】_of different promotions, such as【C16】_new game characters to the public and supplying Web surfers the opportunity to【C17 】_games. Segas home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape
7、【C18】_increasing site visits by 15 percent. Online【C19】_in Quaker oats Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product【C20 】_and helped the company know its customers better.1 【C1 】(A)brought down(B)
8、brought about(C) brought out(D)brought up2 【C2 】(A)transferring(B) transforming(C) transmitting(D)transplanting3 【C3 】(A)Advertising(B) Marketing(C) Sales(D)Promotion4 【C4 】(A)like(B) about(C) as(D)on5 【C5 】(A)arrived(B) topped(C) overcame(D)descended6 【C6 】(A)merely(B) virtually(C) hardly(D)actuall
9、y7 【C7 】(A)Pirating(B) Optimistic(C) Successful(D)Legitimate8 【C8 】(A)encourage(B) frustrate(C) tempt(D)commit9 【C9 】(A)devastate(B) designate(C) cultivate(D)confirm10 【C10 】(A)interaction(B) assimilation(C) differentiation(D)collaboration11 【C11 】(A)Internet(B) online(C) current(D)predominant12 【C1
10、2 】(A)though(B) for(C) but(D)while13 【C13 】(A)Since(B) However(C) Such(D)So14 【C14 】(A)propagated(B) advertised(C) delivered(D)affected15 【C15 】(A)variety(B) couple(C) monotone(D)section16 【C16 】(A)discovering(B) introducing(C) raising(D)creating17 【C17 】(A)exchange(B) purchase(C) download(D)acquire
11、18 【C18 】(A)thereby(B) though(C) nonetheless(D)hereafter19 【C19 】(A)customers(B) addicts(C) participants(D)marketers20 【C20 】(A)loyalty(B) credit(C) prestige(D)diversityPart ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)20 In 19
12、57 a doctor in Singapore noticed that hospitals were treating an unusual number of influenza-like cases. Influenza is sometimes called “flu“ or a “bad cold“. He took samples from the throats of patients in his hospital and was able to find the virus of this influenza.There are three main types of th
13、e influenza virus. The most important of these are types A and B, each of them having several sub-groups. With the instruments at the hospital the doctor recognized that the outbreak was due to a virus group A, but he did not know the sub-group. He reported the outbreak to the World Health Organizat
14、ion in Geneva. W. H. O. published the important news alongside reports of a similar outbreak in Hong Kong, where about 15%20% of the population had become ill.As soon as the London doctors received the package of throat samples, they began the standard tests. They found that by reproducing itself at
15、 very high speed, the virus had multiplied more than a million times within two days. Continuing their careful tests, the doctors checked the effect of drugs used against all the known sub-groups of virus type A. None of them gave any protection. This then, was something new: a new influenza virus a
16、gainst which the people of the world had no ready help whatsoever.Having isolated the virus they were working with, the two doctors now dropped it into the noses of some specially selected animals, which contact influenza in the same way as human beings do. In a short time the usual signs of the dis
17、ease appeared. These experiments revealed that the new virus spread easily, but that it was not a killer. Scientists, like the general public, called it simply “Asian“ flu.The first discovery of the virus, however, was made in China before the disease had appeared in other countries. Various reports
18、 showed that the influenza outbreak started in China, probably in February of 1957. By the middle of March it had spread all over China. The virus was found by Chinese doctors early in March. But China was not a member of the World Health Organization and therefore did not report outbreaks of diseas
19、e to it. Not until two months later, when travelers carried the virus into Hong Kong, from where it spread to Singapore, did the news of the outbreak reach the rest of the world. By this time it was started on its way around the world.Thereafter, WHOs Weekly Reports described the steady spread of th
20、is virus outbreak, which within four months swept through every continent.21 The Singapore doctor found the influenza was caused by(A)an influenza virus type B.(B) a sub-group of virus type A.(C) a virus only existing in Asia.(D)a new type of influenza virus.22 W. H. O. reported the influenza becaus
21、e(A)a doctor found its virus and reported to it.(B) many people in Hong Kong suffered from it.(C) it spread widely in Singapore for the first time.(D)the doctor belonged to that organization.23 London doctors considered(A)Asian flu as a bad cold.(B) there were three main types of influenza virus.(C)
22、 it was necessary to test the other virus groups besides group A.(D)the influenza called “Asian“ flu a new one. 24 The “Asian“ flu virus(A)was very weak.(B) was a killer.(C) reproduced very quickly.(D)spread very slowly.25 What can be inferred from the text?(A)The influenza could not be cured by any
23、 known medicine.(B) The people who got the disease were doomed to death.(C) The “Asian“ flu first broke out in Singapore.(D)China did not take the influenza seriously.25 Teach for America (TFA) was founded by Wendy Kopp in 1990. It is a non-profit organisation that recruits top-notch graduates from
24、elite institutions and gets them to teach for two years in struggling state schools in poor areas.I had thought the programme was about getting more high-quality teachers but that, it appears, is a secondary benefit. “This is about enlisting the energy of our countrys future leaders in its long-term
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