[外语类试卷]BEC商务英语(中级)阅读模拟试卷35及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 35及答案与解析 一、 PART ONE 0 Look at the statements below and the text about four businessmen who were nominated for a business award on the opposite page. Which businessman (A, B, C or D) does each statement (1-7) refer to? For each statement (1-7), mark one letter (A, B, C or D) on you
2、r Answer Sheet. You will need to use some of these letters more than once. A James King: Chief Executive of Fentons Finance King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fent
3、ons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but
4、for now the markets consider King to be a star. B Keith Nash: Chief Executive of Hamleys Supermarkets Nash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and
5、launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job. C Jorge Marquez: Chairman of the Kenwick Gr
6、oup Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a
7、 virtual chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies. D Richard Jen
8、kins: Finance Director of Centron Advertising Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes
9、 it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals. 1
10、This businessman has successfully targeted a different group of consumers. 2 With careful forward planning, this businessman is helping the company survive a difficult period. 3 The company is now more open to change because of this businessmans way of thinking. 4 This businessman has made and imple
11、mented certain decisions despite opposition to them. 5 This businessman has achieved some success by misleading people about his intentions. 6 The abilities of this businessman were previously doubted by the company that employs him. 7 This businessman is admired for his ability to manage a number o
12、f business interests. 二、 PART TWO 7 Read the article below about the importance of human resource (HR) management. Choose the best sentence from the opposite page to fill each of the gaps. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. Human re
13、source management It is nearly a century since the car manufacturer Henry Ford said, You can destroy my factories and offices, but give me my people and I will build the business right back up again. In the light of this statement, it is odd that people management has taken so many years to move up
14、the agenda. But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else. Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in todays business world. (8) . A comp
15、any with high staff commitment, for example, has an asset that its rivals find hard to copy. Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a compa
16、nys performance. Another study indicated the same thing in medium-sized manufacturing firms. (9) . After all, how can an organisation evaluate the commitment of its staff? For this reason, the researcher George Hessenberg argues that a scientific approach is needed. He feels that when HR professiona
17、ls suggest changing an organisations compensation structure or being more selective in recruiting, they are asking for things that require resources. (10) . Some new approaches are emerging that attempt to do just that, including the scheme devised by consultants Couze Jordan. The scheme, which cove
18、rs communication, recruitment, and use of resources, predicts that significant improvements in these areas achieve an increase in shareholder value of up to 30 per cent. Another programme, launched by James Lester, an independent human resources expert, approaches the problem from a perspective that
19、 is designed to appeal to a wide range of managers. (11) . Both, he argues, involve appropriate decisions being made about the allocation of resources within a particular budget. Lesters expertise enables him to carry out an organisational audit for his clients to identify which areas of HR are in m
20、ost need of improvement. This is because there is no point in businesses spending large amounts without knowing if the investment is worthwhile. (12) . Lesters advice, however, is for companies to think twice before hiring people, since it is vital they assess whether they are getting value for mone
21、y. A But the findings are inconclusive because of the difficulty of collecting reliable evidence. B He argues that the role of a skilled, motivated and flexible workforce has become more significant as traditional sources of competitive advantage diminish. C For example, a common mistake is to spend
22、 a fortune on recruitment to cover up for deficiencies in training. D However, most leading experts in the field believe that there is sufficient evidence to support this model of workplace dynamics. E He compares the positive use of human resources to effective fund management, as this is something
23、 that senior executives can relate to. F He believes, however, that the only way they will gain approval for these potentially expensive initiatives is to have some data that demonstrates positive financial benefits. G In the light of this statement, it is odd that people management has taken so man
24、y years to move up the agenda. 三、 PART THREE 12 Read the article below about suggestions for effective meetings and the following questions. For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose. Suggestions for Effective Meetings Meetings are wind
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