[考研类试卷]考研英语二(阅读)模拟试卷18及答案与解析.doc
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1、考研英语二(阅读)模拟试卷 18 及答案与解析Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)0 Whats the engine that drives American business? Innovation? Sweat? Capital? Try coffee. From the shop floor to the boardroom, Javaand I dont mean the so
2、ft warefuels workers and shapes office culture. Whats more, a steaming cup of coffee may be as good for your health as it is for the bottom line.Many people take their coffee with a small dose of guilt, worried that it isnt good for the body. Thats a misunderstanding from studies done in the 1950s a
3、nd 1960s showing that coffee drinkers were prone to heart disease and other sufferings. These studies failed to account for cigarette smoking, which once went hand in cup with coffee drinking. Since then, the medical community has done a gradual turn on the health effects of coffee.Large, long-term
4、studies show that coffee doesnt promote cancer and may even protect against some types. Its safe for the heartso safe that the American Heart Association says its OK for heart attack survivors to have a cup or two a day even as they recover in the coronary care unit. Results from the long-running He
5、alth Professionals Follow-Up and Nurses Health studies show that drinking coffee cuts the risk of dying early from a heart attack or stroke.Its possible that the bean improves productivity, too. A bit of caffeine wakes up millions of workers in the morning. Controlled laboratory experiments indicate
6、 that it causes feelings of well-being and increases energy, alertness, and motivation. Functional MRI scans show that coffee activates parts of the brain involved in short-term memory, the kind that helps focus attention on tasks at hand.For all that, a word of warning is in order. The average cup
7、of coffee serves up about 100 milligrams of caffeine, and a large specialty coffee can deliver five times that much. If you arent used to caffeine, it can make you restless, boost your blood pressure, and dehydrate you. But the biggest health hazard is the extra stuff that drinkers add to coffee. Ta
8、ken black, coffee is a nearly calorie-free beverage full of antioxidants and other vegetable nutrients. Add cream, sugar, fresh cream, and flavorings, and it turns into a fat- and calorie-laden dessert, which can add pounds that offset any possible health benefits. For most people, though, the healt
9、h and social benefits of coffee outweigh the hazards, and the daily grind keeps American business spreading.1 It can be inferred from Paragraph 1 that coffee _.(A)leads to the prosperity of US business(B) shapes office culture along with software(C) makes workers more innovative and efficient(D)is b
10、eneficial to both workers and companies2 The studies in the 1950s and 1960s misunderstood coffee because they _.(A)exaggerated the harmful effects of coffee(B) overlooked other factors of drinking coffee(C) wanted to arouse a sense of guilt in coffee drinkers(D)intended to reduce cigarette smoking i
11、n this way3 According to Paragraph 4, the benefits of caffeine include _.(A)inadequate hours of sleep(B) having an addictive property(C) bringing about refreshment(D)prolonging duration of attention4 The word “offset“ (Line 6, Para. 5) is closest in meaning to _.(A)get rid of(B) balance out(C) outwe
12、igh(D)weaken5 It can be learned from the last paragraph that_.(A)we should not encourage drinking coffee(B) black coffee is healthy and caffeine-free(C) coffee is regarded as a high-fat food(D)the extra stuff added to coffee does much harm5 What happens when you combine product design skills, high-p
13、owered market research techniques, and abundant customer data? Too often, the result is devices that suffer from “feature creep“ or the return of billions of dollars worth of merchandise by customers who wanted something different after all. That kind of waste is bad enough in normal times, but in a
14、 downturn it can take a fearsome toll.The trouble is that most customer-preference rating tools used in product development today are blunt instruments, primarily because consumers have a hard time articulating their real desires. Asked to rate a long list of product attributes on a scale of 1 (“com
15、pletely unimportant“) to 10 (“extremely important“), customers are apt to say they want many or even most of them. To solve that problem, companies need a way to help customers sharpen the distinction between “nice to have“ and “gotta have.“Some companies are beginning to pierce the fog using a rese
16、arch technique called “Maxdiff“ (Maximum Difference Scaling), which was pioneered in the 1990s. It requires customers to make a sequence of explicit trade-offs. Researchers begin by amassing a list of product or brand attributes that represent potential benefits. Then they present respondents with s
17、ets of four or so attributes at a time, asking them to select which attribute of each set they prefer most and least. Subsequent rounds of mixed groupings enable the researchers to identify the standing of each attribute relative to all the others by the number of times customers select it as their
18、most or least important consideration.A popular restaurant chain recently used MaxDiff to understand why its expansion efforts were failing. In a series of focus groups and preference surveys, consumers agreed about what they wanted: more healthful meal options and updated decoration. But when the c
19、hains heavily promoted new menu was rolled out, the marketing team was dismayed by the results. Customers found the complex new choices confusing, and sales were sluggish in the more contemporary new outlets. The companys marketers decided to cast the range of preferences more broadly. Using MaxDiff
20、, they asked customers to compare eight attributes and came to a striking realization. The results showed that prompt service of hot meals and a convenient location were far more important to customers than healthful items and modern furnishings.The ability to predict how customers will behave can b
21、e extremely powerful. Companies planning cross-border product rollouts need a tool that is free of cultural bias. And as customer tastes fragment, product development teams need reliable techniques for drawing bright lines between customer segments based on the features that matter most to each grou
22、p. Companies are starting to apply MaxDiff analysis to those issues as well.6 The result of the combination of the three things mentioned in Paragraph 1 is _.(A)the possibility of billions of dollars profit(B) that customers suffer from “feature creep“(C) worsening economic situation, or even downtu
23、rn(D)a waste of products different from customers need7 Most customer-preference rating tools are _.(A)accurate because of the numerical rating scale(B) effective in distinguishing customer needs(C) too blunt to measure customers real desires(D)difficult to manipulate in actual measurement8 Compared
24、 with traditional preference rating tools, “Maxdiff“ _.(A)involves more product attributes for options(B) is better at distinguishing customers needs(C) requires more customers to participate in(D)is a much more easier rating method9 The restaurant chain fails in expansion for the lack of_.(A)health
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