BEC剑桥商务英语(中级)4及答案解析.doc

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1、BEC 剑桥商务英语(中级)4 及答案解析(总分：12.97，做题时间：149 分钟)一、PART 1 READING （6(总题数：1，分数：1.00)A The need for good managers is not going away. It is intensifying. With flatter organizations and self-directed teams becoming common? with personal computers and networks making information available to more people more q

2、uickly; the raw number of managers needed is decreasing. However, the need for good managers, people who can manage themselves and others in a high stress environment, is increasing. B I believe anyone can be a good manager. It is as much trainable skill as it is inherent ability; as much science as

3、 art. You have confidence in yourself and your abilities. You are happy with who you are, but you are still learning and getting better. You are something of an extrovert. You dont have to be the life of the party, but you cant be a wallflower. Management is a people skillits not the job for someone

4、 who doesnt enjoy people. C You are honest and straight forward. Your success depends heavily on the trust of others. You are an includer not an excluder. You bring others into what you do. You dont exclude other because they lack certain attributes. You have a presence. Managers must lead. Effectiv

5、e leaders have a quality about them that makes people notice when they enter a room. D You are consistent, but not rigid; dependable, but can change your mind. You make decisions, but easily accept input from others. You are a little bit crazy. You think out-of-the box. You try new things and if the

6、y fail, you admit the mistake, but dont apologize for having tried. You are not afraid to “do the math“. You make plans and schedules and work toward them. 0. A good manager must be courageous to admit the mistake. (D) （分数：0.98）(1).The need for good managers is increasing.（分数：0.14）A.B.C.D.(2).The ra

7、w number of managers needed is decreasing.（分数：0.14）A.B.C.D.(3).Being a good manager must enjoy people.（分数：0.14）A.B.C.D.(4).An effective leader has a quality that makes him/her easily noticed.（分数：0.14）A.B.C.D.(5).Anyone can be a good manager.（分数：0.14）A.B.C.D.(6).A good manager must let others trust h

8、im/her.（分数：0.14）A.B.C.D.(7).A good manager dares to take some risks.（分数：0.14）A.B.C.D.E.F.G.H.二、SECTION 2 （Questions(总题数：1，分数：1.00)HOW BABY BOOMERS ENVISION THEIR RETIREMENT The Baby Boom generationthe cohort of Americans born between 1946 and 1964has long commanded the attention of demographers, pol

9、iticians, marketers, and social scientists. (0). Their mass alone has had an enormous impact on the national psyche, political arena and social fabric. From the youth culture they created in the 1960s and 1970s to the dual-income households of the 1980s and 1990s, this generation has reinterpreted e

10、ach successive stage of life. (8). Baby Boomers envision a very novel type of retirement. (9). Fully eight in ten Baby Boomers say they plan to work at least part-time during their retirement; just 16% say they will not work at all; a little over a third say they will be working part-time mainly for

11、 the sake of interest and enjoyment; about one quarter say they will work part-time mainly for the income it provides; others envision stating their own business or working full-time at a new job or career. The survey findings also provide insight into some other ways Baby Boomers expect to define t

12、heir retirement years. Close to half say they expect to devote more time to community service or volunteer activities during retirement. (10). Family, it seems, will play an important role in the Baby Boomer retirement: 57% expect to live near at least one of their children? seven in ten say they lo

13、ok forward to being a grandparent. Challenging the conventional wisdom which held that Baby Boomers are only concerned about the present, the study finds strong evidence that they have actually focused quite a lot on the prospect of retirement. (11). (12). Their self-reliance attitude is reflected i

14、n that: Fully seven in ten Baby Boomers say they dont want to depend on their children during retirement; Six in ten feel confident in their ability to adequately prepare for the future; Only about two in ten have the attitude that “the future will take care of itself“? Just 9% believe that people o

15、ught to be able to depend on their family financially during retirement. A. With life expectancy rising, Boomers will live a long time and want an income as well as an occupation to sustain them. B. A strong majority of Baby Boomers (72%) say that they have given a lot or at least some thought to th

16、eir retirement years, while just over one quarter say they have given only a little thought or none at all to their retirement years. C. As the oldest of the Baby Boomers, now 52, approach later adulthood, they are again poised to redefine the next stage, retirement. D. Seventy six million strong, B

17、aby Boomers represent the largest single sustained growth of the population in the history of the United States. E. More than seven in ten Baby Boomers say they expect to have a hobby or special interest that they will dedicate a lot of time to when they are retired. F. A recent survey finds that mo

18、st Baby Boomers believe that they will still be working during their retirement years. G. Baby Boomers definition of their retirement seems to include a large measure of self-reliance. EXAMPLE：The correct answer for blank (0) is D. （分数：1.00）A.B.C.D.A.B.C.D.E.F.A.B.C.D.E.A.B.C.D.A.B.C.D.E.F.G.三、SECTI

19、ON 3 (Question(总题数：1，分数：1.00)ON ADVERTISEMENT Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive pr

20、ices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper w

21、ould cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost percent more. And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twent

22、y-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has

23、the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. Advertising does more for the material benefit of the community than any other

24、force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If i

25、ts message were confined merely to informationand that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasiveadvertising would be so boring that no one would pay any attention. But perhaps that is what the well-kno

26、wn television personality wants. （分数：1.02）(1).By the first sentence of the passage the author means that_（分数：0.17）A.he is fairly familiar with the cost of advertisingB.everybody knows well that advertising is money consumingC.advertising costs money like everything elseD.it is worthwhile to spend mo

27、ney on advertising(2).The phrase “live up to“ in Line 4, Paragraph 2 can be replaced by_（分数：0.17）A.surviveB.complementC.agree withD.carry on(3).In the passage, which of the following is NOT included in the advantages of advertising?（分数：0.17）A.Securing greater fameB.Providing more jobsC.Enhancing liv

28、ing standardsD.Reducing newspaper cost.(4).The author deems that the well-known TV personality is_（分数：0.17）A.very precise in passing his judgment on advertisingB.interested in nothing but the buyers attentionC.correct in telling the difference between persuasion and informationD.obviously partial in

29、 his views on advertising(5).In the authors opinion_（分数：0.17）A.advertising can seldom bring material benefit to man by providing informationB.advertising informs people of new ideas rather than wins them overC.there is nothing wrong with advertising in persuading the buyerD.the buyer is not interest

30、ed in getting information from an advertisement(6).The passage most probably is_（分数：0.17）A.an official documentB.a news storyC.an advertisementD.a comment四、SECTION 4 (Question(总题数：1，分数：1.00)Benchmarking The expression benchmarking has become one of the fashionable words in (0) management discussion.

31、 The (19) first appeared in the United States in the 1970s, but has now (20) world-wide recognition. But what (21) does it mean and should your company be practicing it? Benchmarking (22) learning about your own practices, learning about the best practices of others, and then making (23) for improve

32、ment that will enable you to meet or beat the beast in the world. The essential element is not (24) imitating what other companies do but being able to (25) the best of other firms practices to your own (26). Instead of aiming to improve only against previous performance and scores, companies can us

33、e benchmarking to inject an element of imagination and common (27) into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and (28) them with the activities of other, world-beating companies. Self-criticis

34、m is at the (29) of process, although in some cases this may (30) managers who are reluctant to question long-established practices. The process of identifying best practice in other companies does not just mean looking closely at your (31). It might also include (32) companies which use similar pro

35、cesses to your own, even though they are producing different goods. The point is to look at the process (33) than the product. A. late B. past C. previous D. current EXAMPLE：The correct answer for blank (0) is D. （分数：1.05）A.termB.definitionC.contractD.systemA.gaveB.gainedC.storedD.filledA.exactlyB.n

36、earlyC.reallyD.completelyA.connectsB.containsC.involvesD.researchesA.rulesB.decisionsC.stepsD.changesA.mainlyB.simplyC.alwaysD.totallyA.adaptB.relateC.learnD.expectA.standardB.assignmentC.situationD.understandingA.notionB.senseC.conceptD.feelingA.comparingB.outliningC.providingD.supplyingA.bottomB.l

37、istC.lineD.heartA.interestB.upsetC.exciteD.scareA.friendsB.partnersC.competitorsD.leadersA.searchingB.sendingC.studyingD.hopingA.ratherB.otherC.moreD.longer五、SECTION 5 (Question(总题数：1，分数：1.00)Ethics and Mission Statements 0. As business emerged from the profit-oriented 1980s, values and social CORRE

38、CT 00. responsibilities were being emphasized on in corporate mission statements. ON 34. Because Greed was out, and ethics were in. Businesses and their employees 35. became actively engaged in less activities that contributed to their communities. 36. To spell out their goals, companies were increa

39、singly developed codes of ethics. 37. Mission statements that were written because they required consensus and 38. commitment. Not everyone who, however, agreed with the trend toward the 39. strong social stances of some public corporations. Respected economist Milton 40. Friedman contended, “Many F

40、ew trends could so thoroughly undermine the very 41. foundation of our free society as the acceptance by corporate officials of a social 42. responsibility other than to make as much more money for their stockholders as 43. possible.“ The CEO of Levi Strauss the raw number of managers needed is decr

41、easing. However, the need for good managers, people who can manage themselves and others in a high stress environment, is increasing. B I believe anyone can be a good manager. It is as much trainable skill as it is inherent ability; as much science as art. You have confidence in yourself and your ab

42、ilities. You are happy with who you are, but you are still learning and getting better. You are something of an extrovert. You dont have to be the life of the party, but you cant be a wallflower. Management is a people skillits not the job for someone who doesnt enjoy people. C You are honest and st

43、raight forward. Your success depends heavily on the trust of others. You are an includer not an excluder. You bring others into what you do. You dont exclude other because they lack certain attributes. You have a presence. Managers must lead. Effective leaders have a quality about them that makes pe

44、ople notice when they enter a room. D You are consistent, but not rigid; dependable, but can change your mind. You make decisions, but easily accept input from others. You are a little bit crazy. You think out-of-the box. You try new things and if they fail, you admit the mistake, but dont apologize

45、 for having tried. You are not afraid to “do the math“. You make plans and schedules and work toward them. 0. A good manager must be courageous to admit the mistake. (D) （分数：0.98）(1).The need for good managers is increasing.（分数：0.14）A. B.C.D.解析：(2).The raw number of managers needed is decreasing.（分数

46、：0.14）A. B.C.D.解析：(3).Being a good manager must enjoy people.（分数：0.14）A.B. C.D.解析：(4).An effective leader has a quality that makes him/her easily noticed.（分数：0.14）A.B.C.D. 解析：(5).Anyone can be a good manager.（分数：0.14）A.B. C.D.解析：(6).A good manager must let others trust him/her.（分数：0.14）A.B.C.D. 解析：(

47、7).A good manager dares to take some risks.（分数：0.14）A.B.C.D.E.F.G.H. 解析：二、SECTION 2 （Questions(总题数：1，分数：1.00)HOW BABY BOOMERS ENVISION THEIR RETIREMENT The Baby Boom generationthe cohort of Americans born between 1946 and 1964has long commanded the attention of demographers, politicians, marketers,

48、and social scientists. (0). Their mass alone has had an enormous impact on the national psyche, political arena and social fabric. From the youth culture they created in the 1960s and 1970s to the dual-income households of the 1980s and 1990s, this generation has reinterpreted each successive stage

49、of life. (8). Baby Boomers envision a very novel type of retirement. (9). Fully eight in ten Baby Boomers say they plan to work at least part-time during their retirement; just 16% say they will not work at all; a little over a third say they will be working part-time mainly for the sake of interest and enjoyment; about one quarter say they will work part-time mainly for the income it provides; others envision stating their own business or working full-time at a new job or career. The survey findings al