BEC剑桥商务英语(中级)3及答案解析.doc
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1、BEC 剑桥商务英语(中级)3 及答案解析(总分:12.97,做题时间:149 分钟)一、PART 1 READING (6(总题数:1,分数:1.00)A The difference between being a manager and being a leader is simple. Management is a career. Leadership is a calling. You dont have to be tall, well-spoken and good looking to be a successful leader. You dont have to have
2、 that “special something“ to fulfill the leadership role. B What you have to have is clearly defined convictionsand, more importantly, the courage of your convictions to see them manifest into reality. Only when you understand your role as guide and steward based on your own most deeply held truths
3、can you move from manager to leader. C Whether the group you oversee is called employees, associates, co-workers, teammates or anything else, what they are looking for is someone in whom they can place their trust. Someone they know is working for the greater goodfor them and for the organization. T
4、heyre looking for someone not only that they canbut that they want tofollow. D Because it is only when you have followerspeople who have placed their trust in youthat you know you have moved into that leadership role. And the way you see it is that your organization is transcending all previous qual
5、ity, productivity, innovation and revenue achievements. Youre operating at such a high level of efficiency that youre giving budget back to the corporationand youre still beating your goals. 0. The move from a manager to a leader. (D) (分数:0.98)(1).The authors attitude towards the difference between
6、a manager and a leader(分数:0.14)A.B.C.D.(2).Someone the group want to follow(分数:0.14)A.B.C.D.(3).Difference between a manager and a leader(分数:0.14)A.B.C.D.(4).The qualifications of being a leader(分数:0.14)A.B.C.D.(5).The leader must be a person who works for the employees and the organization(分数:0.14)
7、A.B.C.D.(6).Only when you have followers can you be a leader(分数:0.14)A.B.C.D.E.F.G.H.(7).Under your leading, the organization has got great achievements(分数:0.14)A.B.C.D.E.F.G.H.二、SECTION 2 (Questions(总题数:1,分数:1.00)YESTERDAYS IBM IBM was established in the state of New York on June 15, 1911 as the Co
8、mputing-Tabulating-Recording Company. (0) . The U.S. Census Bureau knew its traditional methods of counting would not be adequate for measuring the population, so it sponsored a contest to find a more efficient means of tabulating census data. The winner was Herman Hollerith, whose Punch Card Tabula
9、ting Machine used an electric current to sense holes in punch cards and keep a running total of data. Capitalizing on his success, Hollerith formed the Tabulating Machine Co. in 1896. (8). The combined Computing-Tabulating-Recording Co., or C-T-R, manufactured and sold machinery ranging from commerc
10、ial scales and industrial time recorders to meat and cheese slicers and, of course, tabulators and punch cards. Thomas J. Watson joined the company as general manager in 1914, when the diversified businesses of C-T-R proved difficult to manage. Watson boosted company spirit with employee sports team
11、s, family outings and a company band. He preached a positive outlook, and his favorite slogan was “THANK“. (9). He understood that the success of the client translated into the success of his company, a belief that, years later, manifested itself in the popular saying, “Nobody was ever fired for buy
12、ing from IBM.“ Within 11 months of joining C-T-R, Watson became its president. The company focused on providing large-scale, custom-built tabulating solutions for businesses, leaving the market for small office products to others. During Watsons first four years, revenues doubled to $2 million. He a
13、lso expanded the companys operations to Europe, South America, Asia and Australia. (10). During the Great Depression of the 1930s, IBM managed to grow while the rest of the U.S. economy struggled. Watson took care of his employees. (11). While most businesses had shut down, Watson kept his workers b
14、usy producing new machines even while demand was slack. Thanks to the resulting large inventory of equipment, IBM was ready when the Social Security Act of 1935 brought the company a landmark government contract to maintain employment records for 26 million people. It was called “the biggest account
15、ing operation of all time, “ and it went so well that orders from other U.S. government departments quickly followed. IBMs size and success inspired numerous anti-trust actions. A 1952 suit by the Justice Department, settled four years later, forced IBM to sell its tabulating machinesat the time, IB
16、M offered them only through leasesin order to establish a competing, used-machine market. Another federal anti-trust suit dragged on for thirteen years until the Justice Department concluded it was “without merit“ and dropped it in 1982. (12). A. IBM was among the first corporations to provide group
17、 life insurance, survivor benefits and paid vacations. B. IBM is the most prominent casualty of the technology spending freeze, but others are suffering as well. C. In 1911, Holleriths company was merged with two others, Computing Scale Co. , of America and International Time Recording Co. D. But it
18、s origins can be traced back to 1890, when the United States was experiencing waves of immigration. E. IBMs competitors filed 20 anti-trusts during the 1970s and none succeeded. F. In 1924, to reflect C-T-Rs growing worldwide presence, its name was changed to International Business Machine Corp., or
19、 IBM. G. Watson also stressed the importance of the customer, a lasting IBM principle. EXAMPLE:The correct answer for blank (0) is D. (分数:1.00)A.B.C.D.A.B.C.D.E.F.G.A.B.C.D.E.F.A.B.C.D.A.B.C.D.E.三、SECTION 3 (Question(总题数:1,分数:1.00)THE DIFFICULTIES OF MANAGING A SMALL BUSINESS The organizational weak
20、nesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic, Andrew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other manages, or the problems faced by su
21、ch leaders must be the subject of a specialized body of wisdom, or possibly both. Unfortunately, neither is true. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood, like the rest of us. Further
22、more, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to
23、businesses have historically been more interested in the needs of big business. In part, in the UK at least, it is also because small businesses have always preferred to adapt to changing circumstances. The organizational problems of entrepreneurial or small businesses are thus forced upon the indiv
24、iduals who lead them. Even more so than for bigger businesses, the old saying is truethat people, particularly those who make the important decisions, are business most important asset. The research that does exist shows that neither money nor the ability to access more of it is the major factor det
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