[外语类试卷]BEC商务英语(高级)听力模拟试卷67及答案与解析.doc
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1、BEC商务英语(高级)听力模拟试卷 67及答案与解析 一、 PART ONE 0 The History of Eldertree Cosmetics Early days 1. The company was established in _by Olivia Jenkins. 2. Her products sold well because of the_of natural products. 3. In order to satisfy demand, the owners had to find_in 1977. The 1980s 4. The introduction of n
2、ew products resulted in the_of the business. 5. By recruiting professional expertise, the company managed to secure_with major UK retailers. 6. To support further growth, Eldertree needed both of a bigger_company. 7. In 1987 the company was acquired by Greenaway, the UKs largest_. 8. To improve prod
3、uctivity, Greenaway decided to build a_in 1988. 9. Greenaway also decided to keep Eldertrees_for its products. Eldertree Cosmetics today 10. Greenaway has centralised functions such as its_. 11. In spite of its increased size, the company has kept a . 12. In the last decade Eldertree has become a_bo
4、th at home and abroad. 二、 PART TWO 12 Task One-Person For questions 13-17, match the extracts with the people, listed A H. For each extract, choose the person who is speaking. Write one letter (A H) next to the number of the extract. A. the sales director B. the managing director C. a secretary D. a
5、 new junior manager E. the advertising manager F. the finance director G. the catering manager H. the information technology manager 13 _ 14 _ 15 _ 16 _ 17 _ 17 Task Two-Opinion For questions 18-22, match the extracts with what the people say, listed I-P. For each extract, choose the opinion express
6、ed. Write one letter (I-P) next to the number of the extract. I. There are good ideas, but little of practical value. J. The sessions go on too long. K. It may be difficult to remember everything. L. There are too many specialised sessions. M. The eating arrangements should be improved. N. Technolog
7、y isnt being given enough. O. The training methods are old-fashioned. P. People expect too much from the programme. 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear part of a conversation between two company employees, a woman called Rose and a man called Steve. For each question 23-30 mark o
8、ne letter, (A, B or C) for the correct answer. After you have listened once, replay the recording. 23 The main benefit of suggestions schemes is that they improve_. ( A) profitability ( B) motivation ( C) efficiency 24 When receiving a suggestion, it is essential to_. ( A) publicize it ( B) implemen
9、t it ( C) research it 25 In this scheme, it will be necessary to exclude_. ( A) staff in research and development ( B) junior staff ( C) senior management 26 The reward for a successful suggestion will be paid_. ( A) over a five year period ( B) after three years ( C) at a fifth of the total value 2
10、7 When starting the scheme, Rose and Steve will emphasize how it could_. ( A) increase sales ( B) be enjoyable ( C) help promotion 28 The scheme will be started at_. ( A) a regional office ( B) head office ( C) an office 29 Staff will make their suggestions by_. ( A) using a special box ( B) sending
11、 a memo ( C) telephoning 30 Rose and Steve will report to the board on_. ( A) the quality of suggestions ( B) the value of suggestions ( C) the number of suggestions BEC商务英语(高级)听力模拟试卷 67答案与解析 一、 PART ONE 0 【听力原文】 PART ONE Good morning and welcome to Eldertree Cosmetics. My names Maria Darcy and Im t
12、he Managing Director. Im here today to tell you a little bit about the history of the company before youre taken on the official tour. So, Eldertree Cosmetics was founded by Olivia Jenkins in 1975 originally under the name of Eldertree Cottage. And in those days it really was very much a cottage ind
13、ustry with Olivia and her husband Mike producing a range of natural soaps in their own kitchen. The soaps proved to be a recipe for success and sales took off due to the popularity of simple, chemical-free products. It soon became clear, though, that Olivia and Mike would be unable to satisfy demand
14、 if they continued working out of their kitchen. So in 1977 Mike began searching for suitable premises and this resulted in the move to the Old Bakery in the town centre. At the start of the next decade sales continued to grow dramatically and Olivia and Mike widened their product range to enter new
15、 markets such as haircare and cosmetics. This led to rapid expansion and a change of name to Elder-tree Cosmetics. It was at this point that Olivia and Mike realised they needed support with their sales and marketing efforts. So they took on an experienced Sales Manager, who was able to win substant
16、ial contracts with some of the largest UK cosmetics retailers. This significant increase in business meant that Eldertree needed to recruit a lot more staff and upgrade its facilities. The company had reached a critical point. In order to develop, it required the resources and knowledge that only a
17、large and established organisation could offer. And faced with several takeover bids, Olivia and Mike finally decided that in the interests of Elder-tree and its employees, they would sell the company to the UKs biggest high-street chemist, Greenaway, which they did in 1987. Greenaways first move wa
18、s to look at ways of increasing productivity. Although the Old Bakery site had been upgraded over the years, it was still limited by its size and layout. So in 1988 Greenaway began construction of the new factory, which was completed at the end of the following year. The other major decision which w
19、as taken at this time was to continue to trade under the Eldertree brand name and not that of its parent company. Today Eldertree Cosmetics is a state-of-the-art producer of high-quality cosmetic products. Structural changes have seen certain functions move to Greenaways Head Office. By moving its m
20、arketing operations to Greenaway, for exam-ple, Eldertree has not only cut costs, but also enjoyed the advantages of its parents substantial advertising budget. And Im sure youre all familiar with the new TV campaign. Despite the fact that Eldertree has grown enormously, it still retain a family atm
21、osphere, with many of the original employees from the Old Bakery still working for the company today. Over the last ten years or so, these loyal employees have seen the Eldertree name successfully establish itself as a market leader in the UK and overseas. 1 【正确答案】 1975 【试题解析】 这里要留意年份信息。 2 【正确答案】 po
22、pularity 【试题解析】 关键信息: The soaps proved to be a recipefor success and sales took off due to the popu-larity of simple, chemicalfree products正是由于人们对没有任何化学污染的绿色产品的喜爱,公司才得以成功。 3 【正确答案】 suitable premises 【试题解析】 关键信息: So in 1977 Mike began searchingfor suitable premises这里要注意同义词的替换问题, find在原讲话中用 search for
23、和 result来表明。 4 【正确答案】 rapid expansion 【试题解析】 关键信息: This led to rapid expansion由于护发用品和化妆品市场成功,带来了公司业务的迅速发展。 5 【正确答案】 substantial contracts 【试题解析】 关键信 息: who was able to win substantialcontracts with some of the largest UK cosmetics retailers由于业务的迅速发展,他们招募了有经验的营销经理,目的就是要确保获得英国一些大型的零售商的大额合同。 6 【正确答案】 r
24、esources and knowledge 【试题解析】 关键信息: it required the resources andknowledge that only a large and establishedorganisation could offer为了以后的发展,他们需要只有大型的经验丰富的组织才能提供的资源和知识。这是关于 company更深层次发展特点的描述。 7 【正确答案】 high street chemist 【试题解析】 关键信息: they would sell the company to theUKs biggest highstreet chemist,
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