剑桥商务英语中级-思路点拨(五)及答案解析.doc

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1、剑桥商务英语中级-思路点拨(五)及答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.What is important when.? Conducting a market research Defining the problems Creating a research plan （分数：30.00）_三、BPART TWO/B(总题数：1，分数：30.00)2.What is important when.? Innovating new products Custom

2、ers needs Hi-technology （分数：30.00）_四、BPART THREE/B(总题数：1，分数：40.00)3.What is important when.? Surpassing your rivals product Price Product quality （分数：40.00）_剑桥商务英语中级-思路点拨(五)答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.What is important when.? Conducting a mark

3、et research Defining the problems Creating a research plan （分数：30.00）_正确答案：(UIn regard to/U making a market research, the first step you should take is to set up your objectives. For instance, reducing profits, avoiding losing customers to a competitor and launching a new product. All the issues are

4、 the aims which you must attain during the research. UNext/U, working out a plan is also necessary in making a market research. If your present job lags behind the plan, you should speed up. If the case is opposite, you should slow down. UWhats more/U, analysing data is another important process aft

5、er collecting data. From data collected you can know the causes of the problems and realise your aims by solving them.)解析：三、BPART TWO/B(总题数：1，分数：30.00)2.What is important when.? Innovating new products Customers needs Hi-technology （分数：30.00）_正确答案：(UAs far as I am concerned/U, the foremost thing you

6、 should consider is customers needs. Otherwise, your new products have no market. And it will cause a great loss. Having a market research may avert the disaster happens. USecondly/U, take hi-technology into consideration when innovating new products. Without renewal, your products will be obsolete.

7、 So innovating hi-tech products is the trend in todays market. In some extent, when people refer it, it means easily-operated, safe and so on. UFinally/U, the products property is another important element you should consider. The products should be user-friendly, safe, fashionable and easily-operat

8、ed, and these are things you should consider. It can help you capture a large market share.)解析：四、BPART THREE/B(总题数：1，分数：40.00)3.What is important when.? Surpassing your rivals product Price Product quality （分数：40.00）_正确答案：(UFirstly/U, if you want to surpass your rivals product, the first thing you s

9、hould consider is the price. Setting lower price than your competitors can substantially help you attract more customers, because nobody doesnt want to pay less and get more. Besides, its of great importance to consider the quality of products, which is the fundamental question you should ask yourse

10、lf. It can help you withstand the time test, and then keep more customers. ULastly/U, take staff training into account. You should offer some training courses for your employees to help them keep pace with the society. Equipped with the latest information, they can contribute more for your customers and your companys further development.)解析：