大学英语四级127及答案解析.doc
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1、大学英语四级 127及答案解析(总分:746.59,做题时间:130 分钟)一、Writing (30 minutes)(总题数:1,分数:30.00)1.For this part, you are allowed 30 minutes to write an essay entitled My Best Friend. You should write at least 120 words following the outline given below in Chinese: 1. 你最好的朋友是个什么样子的人? 2. 你们如何成为好朋友的? (分数:30.00)_二、Reading
2、Comprehensio(总题数:1,分数:71.00)First Impressions Count Traditionally uniforms were-and for some industries still are-manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense-those for the military, for example, were originally intended t
3、o impress and even terrify the enemy; other uniforms denoted a hierarchy-chefs wore white because they worked with flour, but the main chef wore a black hat to show he supervised. The last 30 years, however, have seen an increasing emphasis on their role in projecting the image of an organization an
4、d in uniting the workforce into a homogeneous unit-particularly in customer facing industries, and especially in financial services and retailing. From uniforms and workwear has emerged corporate clothing. “The people you employ are your ambassadors,“ says Peter Griffin, managing director of a major
5、 retailer in the UK. “What they say, how they look, and how they behave is terribly important.“ The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of staff, the uniform is emerging as a new channel of marketing communication. Truly effe
6、ctive marketing through visual cues such as uniforms is a subtle art, however. Wittingly or unwittingly, how we look sends all sorts of powerful subliminal messages to other people. Dark colours give an aura of authority while lighter pastel shades suggest approachability. Certain dress style create
7、s a sense of conservatism, others a sense of openness to new ideas. Neatness can suggest efficiency but, if it is overdone, it can spill over and indicate an obsession with power. “If the company is selling quality, then it must have quality uniforms. If it is selling style, its uniforms must be sty
8、lish. If it wants to appear innovative, everybody cant look exactly the same. Subliminally we see all these things,“ says Lynn Elvy, a director of image consultants House of Colour. But translating corporate philosophies into the right mix of colour, style, degree of branding and uniformity can be a
9、 fraught process. And it is Not always successful. According to Company Clothing magazine, there are 1000 companies supplying the workwear and corporate clothing market. Of these, 22 account for 85% of total sales 380 million in 1994. A successful uniform needs to balance two key sets of needs. On t
10、he one hand. No uniform will work if staff feels uncomfortable or ugly. Giving the wearers a choice has become a key element in the way corporate clothing is introduced and managed. On the other, it is pointless if the look doesnt express the businesss marketing strategy. The greatest challenge in t
11、his respect is time. When it comes to human perceptions, first impressions count. Customers will size up the way staff look in just a few second, and that few seconds will colour their attitudes from then on. Those few seconds can be so important that big companies are prepared to invest years, and
12、millions of pounds, getting them right. In addition, some uniform companies also offer rental services. “There will be an increasing specialization in the marketplace,“ predicts Mr. Blyth, Customer Services Manager of a large UK bank. The past two or three years have seen consolidation. Increasingly
13、, the big suppliers are becoming “managing agents“, which means they offer a total service to put together the whole complex operation of a companys corporate clothing package-which includes reliable sourcing, managing the inventory, budget control and distribution to either central locations or to
14、each staff member individually. Huge investments have been made in new systems, information technology and amassing quality assurance accreditations. Corporate clothing does have potential for further growth. Some banks have yet to introduce a full corporate look; police forces are researching a com
15、plete new look for the 21st century. And many employees now welcome a company wardrobe. A recent survey of staff found that 90 per cent welcomed having clothing which reflected the corporate identity. (分数:71.00)(1).Uniforms were more carefully made in the past than they are today.(分数:7.10)A.YB.NC.NG
16、(2).Uniforms make employees feel part of a team.(分数:7.10)A.YB.NC.NG(3).Using uniforms as a marketing tool requires great care.(分数:7.10)A.YB.NC.NG(4).Being too smart could have a negative impact on customs.(分数:7.10)A.YB.NC.NG(5).Most businesses that supply company clothing are successful.(分数:7.10)A.Y
17、B.NC.NG(6).Uniforms are best selected by marketing consultants.(分数:7.10)A.YB.NC.NG(7).Clothing companies are planning to offer financial services in the future.(分数:7.10)A.YB.NC.NG(8).At the beginning, it is a simple means of identifying who is a member of staff, now the uniform becomes a _.(分数:7.10)
18、_(9).The first impressions are so important that the big companies prepare to invest years and_ in order to get them right.(分数:7.10)_(10).A recent survey of staff showed that 90 percent would like to have uniforms which reflected_.(分数:7.10)_三、Listening Comprehens(总题数:1,分数:15.00)A.His father.B.Himsel
19、f.C.The state government.D.His university.A.He is a famous writer.B.He is a famous pop star.C.He is a student of the school.D.He is a rebel of the students.A.They liked classical music very much.B.The man wanted to sleep when she asked him to the concert.C.The man was not interested in classical mus
20、ic.D.Finally they went to the concert together.A.The song of number 1.B.Cold Dust.C.Sweet Girl.D.None of the above.A.film like Star Wars.B.A film about science.C.A film which can make her laugh.D.A film which can make her cry.A.He doesnt want a cup of tea.B.He will not work all the time.C.He will st
21、udy all the time.D.He wants to enjoy himself.A.To study.B.To have a better job.C.To go into management.D.To have a qualification.A.Its very difficult for him to get a job.B.Its easy to say but difficult to do.C.He has tried everything to get experience.D.He is an honest man.四、Section B(总题数:2,分数:10.0
22、0)A.He went to an Alps village in Europe for vacation.B.He likes mountain climbing.C.He is afraid of height.D.He gets frightened easily.A.It never will.B.It will, but only after a very long time.C.It will before the man is dead and gone.D.Not given.A.A glacier is smoother.B.A glacier has a larger su
23、rface area.C.A glacier never melts.D.Both A and B.A.$35.B.$50.C.$100.D.$250.A.To secure a two-bedroom apartment.B.To renew a six-month lease.C.To pay for a dishwasher.D.To cover property damage.A.For a week.B.For two weeks.C.For three weeks.D.For a month.A.Through the living-room window.B.Through th
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- 大学 英语四 127 答案 解析 DOC
