[外语类试卷]BEC商务英语(高级)听力模拟试卷34及答案与解析.doc
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1、BEC商务英语(高级)听力模拟试卷 34及答案与解析 一、 PART ONE 1 You will hear a business presentation about 3 simple selling tactics. As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay the recording. SELLING TACTICS NOTES Business Presentation P
2、ay Attention to Getting Attention 1 A major obstacle of selling things is that your sales message will be_.Three proven ways you can capture a prospects attention quickly: 2 Make a_. 3 Surprise your prospects_. 4 Include attention getting headlines on all_. Emphasize the Human Relationship 5 Prospec
3、tive customers are more receptive to buying from a real person than from_. Tip: 6 Sell yourself to make prospective customers _with the selling process. 7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver_. Trigger Your Customer
4、s Imagination 8 Convert the benefits delivered by your product or service into_. 9 Put your prospect in the picture by dramatizing what it feels like to be_. 10 Be_. 11 If you promote a business opportunity, describe what it feels like to be at home working Tip: 12 Be sure your word pictures are dra
5、matizing benefits and_. 二、 PART TWO 13 You will hear five reporters, reporting daily business news. For each extract there are two tasks. For Task One, decide which industry they reported from the list A-H. For Task Two, choose the summary of the business news from the list A-H. After you have liste
6、ned once, replay the recording. 13 Task One The industries they reported For questions 13-17, match the extracts with the industries, listed A-H. For each extract, choose the industry reported. Write one letter (A-H) next to the number of the extract. A oil industry B high-tech industry C fireworks
7、industry D retailing industry E movie industry F automobile industry G gas industry H manufacturing industry 18 Task Two-Summary of the news For questions 18-22, match the extracts with the summaries of the business news, listed A-H. For each extract, choose the summary reported. Write one letter (A
8、-H) next to the number of the text. A China and Russia are going to build hi-tech parks. B The U.S, and China issued a joint statement on economic and financial issues. C The Pan-Pearl River Delta region is willing to strengthen cooperation with the U. S. tourism players. D Shanghai gets western gas
9、 that pumps through the huge West-to-East Natural Gas Pipeline. E Shanghai Volkswagen Corporation plans to out the price of its car parts aiming to have more market share in China. F China plans to build a third scientific research station on Antarctica during the 11th five-year-plan period. G China
10、 plans to regulate fireworks industry. H China strives to build the “remanufacturing industry as one of its pillar manufacturing industries. 三、 PART THREE 22 You will hear a program about business. For each question (23-30), mark one letter (A, B or C) for the correct answer. After you have listened
11、 once, replay the recording. 23 When it was over, the Dow Jones Industrial Average dropped 94 points to close at ( A) 10 217 ( B) 10 297 ( C) 10 317 24 How many per cent did shares of IBM almost plunge? ( A) 20 ( B) 30 ( C) 40 25 The main reason for the fall of shares of IBM is ( A) making wrong pla
12、n ( B) bad management ( C) the drop of Y2K spending 26 How many dollars did IBM and other technology companies pay for the year 2000? ( A) Tens of thousands ( B) Tens of millions ( C) Tens of billions 27 Why many corporations have bought computers and switched their software? ( A) Because their comp
13、uters were outdated ( B) Because Y2K will cause trouble ( C) Because their computers broke down 28 Why did many buyers postpone their purchase of new printers? ( A) They were waiting for the new millennium ( B) They had no money ( C) The printers were expensive 29 Which of the following is correct?
14、( A) Only IBM is suffering from the technology spending freeze ( B) Many computer companies suffer as well ( C) Any company could understand the risk 30 What is the main idea of this article? ( A) As goes General Motors, so goes the nation ( B) As goes IBM, so goes the market ( C) The reason why sha
15、res of computer companies fall BEC商务英语(高级)听力模拟试卷 34答案与解析 一、 PART ONE 1 【听力原文】 Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normall
16、y think and behave They work for any business regardless of what you sell, how you sell or where you sell it. 1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people cant, including your prospective customer
17、s. Thats because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospects attention and get it fast or your sales message will be ignored. Here are 3 proven ways yo
18、u can capture a prospects attention quickly: Make a dramatic statement: Example: “Even, My Doctor Uses These Health Products“; Surprise your prospects with something unexpected: Example, “Try our service without charge for one month; why arent you making six figures?“ And Id like to tell you a tip:
19、Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away unless something instantly catches their attention. 2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an imperso
20、nal company. Look for ways to create a personal relationship with your prospective customers. For example:If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways wh
21、ere you dont talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are umquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers com
22、fortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise. 3. Trigger Your Customers Imagination Convert the benefits delivered by your product or service into vivid word pictures.
23、 Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with you
24、r friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And Id like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People dont really care about the new high-tech insulation used
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- 外语类 试卷 BEC 商务英语 高级 听力 模拟 34 答案 解析 DOC
