剑桥商务英语中级-综合练习(一)及答案解析.doc

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1、剑桥商务英语中级-综合练习(一)及答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. （分数：30.00）_三、BPART TWO/B(总题数：1，分数：30.00)2.

2、A What is important when.?Dealing with work pressure Appropriate self-goals Proper methods to relaxB What is important when.?Choosing a spokesman for a new product The features of the product The image and reputation of the candidateC What is important when.?Establishing the business process managem

3、ent system Considering the structure of the company Learning from others experience （分数：30.00）_四、BPART THREE/B(总题数：1，分数：40.00)3.BFor two candidates/BNews ConferenceYour company is going to hold a big news conference to launch the newproduct to the public a month later.You have been asked to plan thi

4、s programme.Discuss the situation together, and decide: what advertising work has to do before the news conference and how it should be done what kinds of activities you should organise for the conference to make it more effective and interesting.BFor three candidates/BNews ConferenceYour company is

5、 going to hold a big news conference to launch the new product to the public a month later.You have been asked to plan this programme.Discuss the situation together, and decide: what kind of advertising work is important before the news conference and how it should be done what kinds of activities y

6、ou should organise for the conference to make it more effective and interesting what the best and worst possible results of the programme are and how to avoid the latter one.Follow-on questions Do you think news conference is a good way to launch a new product? (Why?/Why not? ) What factors should y

7、ou consider when design the activities of the conference? What other purposes can a news conference serve except launching new products? Can you name some other ways to launch a new product? What difficulties you may encounter when preparing for the news conference? （分数：40.00）_剑桥商务英语中级-综合练习(一)答案解析(总

8、分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. （分数：30.00）_正确答案：(听力原文 (C=Candidate, E=Examiner) C: Nice to meet y

9、ou here, sir! E: Nice to meet you, too. Would you tell me your name, please? C: Yes, with pleasure. My English name is Everson, which is also the name of my favourite basketball player. And my Chinese name is Su Yuan. E: Where do you come from? C: I come from Jinan, the capital of Shandong Province,

10、 which is famous for its numerous springs. E: What are your hobbies and why do you like them? C: Well, I like jogging and music very much, because I think jogging 20 minutes every morning is a very good way to keep myself healthy. Moreover, I could listen to some relaxing music when jogging. I reall

11、y benefit a lot from my hobbies. E: What do you do now? C: Im working as a software engineer in Microsoft. To be honest, it is a demanding job and sometimes I have to work overtime. But I still like it very much. E: Will you change another job in future? C: Im afraid not, because I love my job and I

12、 also do very well in it. And maybe this summer, I can be promoted as a project leader.)解析：三、BPART TWO/B(总题数：1，分数：30.00)2.A What is important when.?Dealing with work pressure Appropriate self-goals Proper methods to relaxB What is important when.?Choosing a spokesman for a new product The features o

13、f the product The image and reputation of the candidateC What is important when.?Establishing the business process management system Considering the structure of the company Learning from others experience （分数：30.00）_正确答案：(听力原文 Id like to choose Topic B, “What is important when choosing a spokesman

14、for a new product?“ My speech can be divided into three parts. To begin with, it is quite significant to take the features of the product into consideration when choosing a spokesman. We all know that there could be hundreds of similar products of a certain type, and it is the features and character

15、istics of the product that make it different from others. Only if you have a comprehensive and in-depth understanding of the product can you find the right spokesman. Secondly, the image and reputation of the candidate is also of great importance. Can you imagine choosing a robust athlete with perfe

16、ct eyesight as the spokesman of glasses products? It could be meaningless if the image and reputation of the candidate do not go with the features of the product at all. Therefore, the company should do careful research and analysis of the candidates before deciding the right one. Last but not least

17、, I believe the cost of hiring spokesman should be considered, too. The original purpose of hiring a famous spokesman for a new product is to attract publicity and promote product sales. But if the cost is too much for a company to afford and the company could not make balance, then the spokesman is

18、 definitely not the right one. It is the most significant issues I suppose that should be thought about when choosing a spokesman for a new product.)解析：四、BPART THREE/B(总题数：1，分数：40.00)3.BFor two candidates/BNews ConferenceYour company is going to hold a big news conference to launch the newproduct to

19、 the public a month later.You have been asked to plan this programme.Discuss the situation together, and decide: what advertising work has to do before the news conference and how it should be done what kinds of activities you should organise for the conference to make it more effective and interest

20、ing.BFor three candidates/BNews ConferenceYour company is going to hold a big news conference to launch the new product to the public a month later.You have been asked to plan this programme.Discuss the situation together, and decide: what kind of advertising work is important before the news confer

21、ence and how it should be done what kinds of activities you should organise for the conference to make it more effective and interesting what the best and worst possible results of the programme are and how to avoid the latter one.Follow-on questions Do you think news conference is a good way to lau

22、nch a new product? (Why?/Why not? ) What factors should you consider when design the activities of the conference? What other purposes can a news conference serve except launching new products? Can you name some other ways to launch a new product? What difficulties you may encounter when preparing f

23、or the news conference? （分数：40.00）_正确答案：(听力原文A: Lets discuss something about the conference, shall we?B: OK. I think wed better start from the preparation work. Do you have any idea about the advertising work?A: Oh, yes, of course. I believe it would be very useful to put some electronic posters on

24、the Internet, especially on the popular modern websites, like Sina and Sohu.B: That sounds good, but not enough. We could put some posters on the buses or in the subways like what we did before.A: OK, no problem. And I noticed that some press media are very concerned about our new product too. We sh

25、ould contact our friends in the media. You know, they are very helpful for our publicity.B: Good idea, and make sure our spokesman is well prepared for the conference.A: What activities do you recommend to hold during the conference?B: Well, Id like to invite some pop stars to our conference. I beli

26、eve it would attract a lot of people.A: Mmm. Im not sure whether this would work or not, because, you know, that kind of staff is really irrelevant to our product.B: Well, Ill consider this later. Whats your suggestion?A: In my opinion, emphasising the techniques we used in the production is more es

27、sential. Id like to play a short but fantastic film about how we designed our product.B: That is great!Follow-on questions Yes, I think so. In my opinion, whether a news conference will work depends on several factors, especially the characteristics of potential consumers and the product./No, I thin

28、k to launch an advertisement on TV is a better way. I think the factors that should be taken into account include personnel, facilities, the location and costs. A news conference can serve several purposes, such as improving the image of the company or promoting a slow-selling product. As far as I know, to launch a new product, we can also place advertisement on various media or take part in an exhibition. I can expect difficulties like lack of personnel, an appropriate location, a tight schedule or a low budget.)解析：