剑桥商务英语中级-思路点拨(六)及答案解析.doc

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1、剑桥商务英语中级-思路点拨(六)及答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.What is important when.? Orienting customers Age Earnings （分数：30.00）_三、BPART TWO/B(总题数：1，分数：30.00)2.What is important when.? Setting price Costs Demand （分数：30.00）_四、BPART THREE/B(总题数：1，分数：40.00)3.Wh

2、at is important when.? Fixing brand names Culture Product image （分数：40.00）_剑桥商务英语中级-思路点拨(六)答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.What is important when.? Orienting customers Age Earnings （分数：30.00）_正确答案：(UWhen/U fixing customers, its important to take t

3、heir ages into consideration. For instance, younger generation pursuit for originality and fashion more than its quality. So if your company produces electrical products, teenagers and adults are your potential customers. So you can ameliorate your products to meet their special needs. UMeanwhile/U,

4、 you should also pay the same attention to customers earnings. The customers who earn a lot prefer to buy products which are of high quality. To their mind, the cheap means poor quality, which doesnt suit for their status. Therefore, innovating different products for different customers make you bec

5、ome market leader. ULastly/U, its also important to consider customers perception. Peoples consumption concept differs in thousands of ways. For example, my mother always pays attention to the products quality and price. But as for me, I notice their outward appearance. So you should lay particular

6、emphasis on their perception to adjust your products function.)解析：三、BPART TWO/B(总题数：1，分数：30.00)2.What is important when.? Setting price Costs Demand （分数：30.00）_正确答案：(UFor a start/U, when setting price, we should take costs into consideration, which consist of variable costs and fixed costs. We shoul

7、d set price according to our costs, rather than compete blindly. Reasonable price also helps to build brand loyalty. Customers will keep using our products when our price is lower than our competitors. UBesides/U considering costs, we should also pay the same attention to consumers demand. Demand an

8、d supply are just like regulators, which can influence our price. When demand goes down, the price should be set lower, and vice versa. UFinally/U, its also important to take customers perception of price into account, because some people think a higher price signals higher quality. So they take pri

9、ce as a measurement for product quality.)解析：四、BPART THREE/B(总题数：1，分数：40.00)3.What is important when.? Fixing brand names Culture Product image （分数：40.00）_正确答案：(UWhen/U fixing your brand name, its of great importance to consider cultural elements, especially when you march into the international mark

10、et. For example, once a Chinese battery producer, whose company was called “Baixiang“, translated its name into “white elephant“ when it went to the American market. But nobody bought its products. Why? Because in English, “white elephant“ means burdensome and useless things. UApart from that/U, pro

11、duct image is another element you should take into account. It can help people to connect the name with your products. Just like Nike, in Chinese, it means being durable. ULastly/U, its also necessary to consider whether its easy for people to identify it. So you should make sure your brand name doesnt mix up with your rivals.)解析：