【考研类试卷】考研英语(阅读)-试卷47及答案解析.doc
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1、考研英语(阅读)-试卷 47 及答案解析(总分:60.00,做题时间:90 分钟)一、Reading Comprehensio(总题数:6,分数:60.00)1.Section II Reading Comprehension(分数:10.00)_2.Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D.(分数:10.00)_Technology is supposed to make our lives easier, all
2、owing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called “feature creep,“ costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study b
3、y Elke den Ouden, of Philips Electronics,found that at least half of returned products have nothing wrong with them. Consumers just couldn“t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppab
4、le? In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what“s best for consumers. The engineers tend not to notice when
5、 more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers. You might think, then, that companies could avoid feature creep by just paying attention to what customers really want But that“s where t
6、he trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It“s only once we get the product home and try to use it that
7、we realize the virtues of simplicity. It seems odd that we don“t anticipate feature fatigue and thus avoid it But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we system
8、atically overestimate how often we“ll use them. We also overestimate our ability to figure out how a complicated product works. The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn“t have enough features
9、 may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMWs original iDrive system did.(分数:10.00)(1).In the first paragraph, the author mainly discusses(分数:2.00)A.the benefits brought by the advanced technology.B.
10、the recent study conducted by Elke den Ouden.C.the loss incurred by the feature creep of technology.D.many problems of usability known by the consumers.(2).Which of the following is true according to the second paragraph?(分数:2.00)A.It is the audience problem that leads to feature creep.B.What matter
11、s to designers and marketers is not good for consumers.C.Feature creep brings blessings to the people in marketing and sales.D.The engineers will not pay attention to the quality of the products.(3).Companies find it difficult to avoid feature creep because consumers(分数:2.00)A.find complex gadgets e
12、asy to manage.B.are attracted by gadgets with more features.C.do not like the gadgets featured by simplicity.D.know the virtues of complexity very well.(4).It is stated in Paragraph 4 that the buyers generally(分数:2.00)A.are too confident of their ability to use the complicated products properly.B.ar
13、e deeply convinced that all the products work in a simple way.C.are fed up with the more and more features of the products.D.are quite clear about the products which will make them happy in the future.(5).By saying “buyers want bells and whistles“ (Line 1, Paragraph 5), the author means that they wa
14、nt to buy(分数:2.00)A.a variety of products which they could use to generate loud noises.B.the product which will generate good word of mouth for its features.C.the product which has many features but doesn“t annoy consumers.D.the product with many non-essential but often engaging features.Humanity“s
15、greatest accomplishment of the past five decades, declared Bill Gates this week, is the reduction in the number of deaths among young children by half, to 10 million a year in 2007.The world“s most successful capitalist heaped praise on the World Health Organization (WHO), while unveiling an ambitio
16、us new global scheme to eliminate polio within a few years. For hispart, the agency“s top polio man, Bruce Aylward, described the fight against the disease in the language of markets: “Elimination is the venture capital of public health: the risks are huge but so too are the rewards.“ The use of thi
17、s sort of language captures a change in public health in the past decade. The Gates Foundation, with its pots of money and businesslike approach, has transformed the bureaucratic and disheartened world of public health. It has helped revive ailing campaigns, including the fight against polio. This w
18、ill now get a fresh $600m-plus, from British and German taxpayers, from the Rotary Club International, as well as from the Gates Foundation ($255m). The decline from 350,000 new cases in 1988 (when the goal of rapid polio eradication was first declared) to 2,000 cases now (chiefly in Nigeria, India,
19、 Pakistan and Afghanistan) looks like a near victory. But the final stretch is the hardest. Only one in 200 cases is readily vulnerable to early detection (as opposed to most victims of smallpoxa serious infectious disease that causes spots which leave deep marks on the skin, already eliminated). Po
20、lio is also far more infectious. Other obstacles are that the usual vaccine has not worked well in densely populated, disease-ridden central India. Researchers are now trying to find a vaccine that fits those conditions better. Neal Halsey, of Johns Hopkins University, says the “live“ vaccines used
21、commonly today must be backed up with further doses of “inactivated“ vaccines. These need to become cheaper. The fighting in Afghanistan and Pakistan has hampered vaccination programs there. So have rumors among Muslims in northern Nigeria that the vaccination program was in fact a conspiracy to ste
22、rilize children That allowed the polio virus to strengthen and spread. The Nigerian strain may have now reached a dozen other countries. The final push towards elimination will certainly be costly, though several recent studies suggest that it is cheaper to spend money on a big elimination effort no
23、w than to pay the price later for sustained vigilance and health costs. The prospect of a global revival is concentrating minds. That is why, despite the daunting challenges and potential donor fatigue, the world may end up making a go of elimination this time.(分数:10.00)(1).According to Paragraph, 2
24、, a change in the world of public health refers to the fact that public health(分数:2.00)A.is more businesslike than what it used to be.B.has received pots of money from the Gates Foundation.C.is no longer bureaucratic and demoralized.D.restarts the campaigns which had slim chance of success.(2).It ca
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