[外语类试卷]专业英语八级(改错)模拟试卷235及答案与解析.doc
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1、专业英语八级(改错)模拟试卷 235及答案与解析 一、 PART III LANGUAGE USAGE 0 Since its conception, the European Union has been a haven for those seeking refuge of war, persecution and poverty in other【 M1】 _ parts of the world. But as the EU faces what Angela Merkel has been called its toughest hour since the second world
2、 war, the tables【 M2】 _ appear to be turning. A new stream of immigrants is leaving the【 M3】 _ continent. It threatens to become a torrent when the debt crisis【 M4】 _ continues to worsen. Tens of thousands of Portuguese, Greek and Irish people have left their homelands this year, many headed for the
3、 southern【 M5】 _ hemisphere. Anecdotal evidence points to same happening in【 M6】 _ Spain and Italy. This year, 2,500 Greek citizens have moved to Australia and another 40,000 have “ expressed interests“ in moving【 M7】 _ south. Ireland s central statistics office has projected that 50,000 people have
4、 left the republic by the end of the year, many for【 M8】 _ Australia and the US. Portugals foreign ministry reports that at least 10,000 people have left to oil-rich Angola. On 31 October,【 M9】 _ there were 97,616 Portuguese people registered in the consulates in Luanda and Benguela, almost double t
5、he number in 2005. The Portuguese are also heading to other former colonies, such as Mozambique and Brazil. According to Brazilian government figures, the number of foreigners legally living in Brazil rose to 1.47 million in June, up more than 50% from 961,877 last December. Not all are Europeans, b
6、ut the number of Portuguese alone have jumped from 276,000 in 2010 to nearly 330,000.【 M10】 _ 1 【 M1】 2 【 M2】 3 【 M3】 4 【 M4】 5 【 M5】 6 【 M6】 7 【 M7】 8 【 M8】 9 【 M9】 10 【 M10】 10 While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just wh
7、at percentage of a firm s overall promotional budget should be allocated to advertise versus consumer- and trade-oriented【 M1】 _ promotions. This relocation depends on a number of factors,【 M2】 _ including the specific promotional objectives of the campaign, the market and competitive situation, and
8、 the brands stage in its life cycle. Consider, for example, what allocation of the promotional【 M3】 _ budget may vary according to a brands stage in the product life cycle. In the introductory stage, a large amount of the budget may be allocated to sales promotion techniques such as sampling and cou
9、poning to induce trial. In the growth stage, moreover,【 M4】 _ promotional dollars may be used primarily for advertising to stress brand differences and keep the brand name in competitors minds.【 M5】 _ When a brand moves to the maturity stage, advertising is primarily a reminder to keep consumers awa
10、re the brand. Consumer-oriented【 M6】 _ sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. Trade-oriented promotions needed to maintain shelf space and【 M7】 _ accommodate
11、retailers demands for better margins as long as【 M8】 _ encourage them to promote the brand. A study on the synergistic effects of advertising and promotion examined a brand in the mature phase of its life cycle and has found that 80 percent of its【 M9】 _ sales at this stage was due to sales promotio
12、ns. When a brand【 M10】 _ enters the decline stage of the product life cycle, most of the promotional support will probably be removed and expenditures on sales promotion are unlikely. 11 【 M1】 12 【 M2】 13 【 M3】 14 【 M4】 15 【 M5】 16 【 M6】 17 【 M7】 18 【 M8】 19 【 M9】 20 【 M10】 20 Cable TV has experienc
13、ed tremendous growth as an advertising medium because it has some important advantages. A primary one is selectivity. Cable subscribers tend to be younger, more fluent, and better educated than nonsubscribers and have【 M1】 _ greater purchasing power. Moreover, the specialized programming on the vari
14、ous cable networks reaches very general target markets.【 M2】 _ Many advertisers have turned to cable because of the opportunities it offers to narrowcasting, or reaching very【 M3】 _ specialized markets. For example, MTV is used by advertisers in the United States and many other countries to reach te
15、enagers and young adults. CNBC is now the worldwide leader in business news and reaches a highly educated and rich audience. ESPN has become synonymous as sports and is very popular among【 M4】 _ advertisers who want to target men of all ages. Advertisers are also interested in cable because of its l
16、ow cost and flexibility. Advertising rates on cable programs are much lower than that for the shows on the major networks. Advertising【 M5】 _ time on network shows can cost two to three times as much on a cost-per-thousand basis of in some time periods. 25 Spot【 M6】 _ advertising is also considerate
17、ly cheaper on most cable stations,【 M7】 _ while local cable is most affordable television advertising vehicle【 M8】 _ available. This makes TV a much more unviable media option for【 M9】 _ smaller advertisers with limited budgets and those interested in targeting their commercials to a well-refined ta
18、rget audience. Also,【 M10】 _ cable advertisers generally do not have to make the large up-front commitments, which may be as much as a year in advance, the networks require. 21 【 M1】 22 【 M2】 23 【 M3】 24 【 M4】 25 【 M5】 26 【 M6】 27 【 M7】 28 【 M8】 29 【 M9】 30 【 M10】 30 What personal qualities are desi
19、rable in a teacher? Probably no two people would draw up approximately similar lists, but I【 M1】 _ think the following would be generally accepted. Firstly, the teachers personality should be pleasant live and【 M2】 _ attractive. This does not rule on people who are physically plain,【 M3】 _ or even u
20、gly, because many such have great personal charm, but it does not include those who are over-exciting, melancholy, frigid,【 M4】 _ sarcastic, cynical, frustrated, and over-bearing: I would say too, that it includes all of dull or purely negative personality.【 M5】 _ Secondly, it is not merely desirabl
21、e and essential for a teacher【 M6】 _ to have a genuine capacity for sympathy in the literacy meaning【 M7】 _ of that word; a capacity to tune in to the minds and feelings of other people, especially, since most teachers are school teachers, to the minds and feelings of children. Finally, I think a te
22、acher should have the kind of mind which always wants to go on learning. Teaching is a job which one will【 M8】 _ never be perfect; there is always something more to learn about it. There are three principal objects of study: the subject, or subjects, which the teacher is teaching; the methods by whi
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