[考研类试卷]考研英语(阅读)模拟试卷59及答案与解析.doc
《[考研类试卷]考研英语(阅读)模拟试卷59及答案与解析.doc》由会员分享,可在线阅读,更多相关《[考研类试卷]考研英语(阅读)模拟试卷59及答案与解析.doc(16页珍藏版)》请在麦多课文档分享上搜索。
1、考研英语(阅读)模拟试卷 59 及答案与解析Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)0 Jacoby governments become corrupt and civil society is lost for other reasons.What I guess Franzen is complaining about is that people using e-readers ma
2、y not bring the serious attention to a book that he applies in his writing, which is famously undertaken in conditions of monastic rigour that exclude an internet connectioa Like many, he believes that we have become shallow readers, less able to focus on the deeper meaning of books and are the wors
3、e for it.This belief about our attention-deficit is not proven, but the obvious point is we still have a choice between screen or print, which is likely to remain, because people will always take pleasure in reading a work on the page, admiring the paper and typefaces(admittedly rare), marking a pas
4、sage. Naturally, few of us read in the way that Dickenss audience did, but that is because of a deficit of time, not necessarily one of attention. We do, however, read and write more every year. The statistics of our hyperactivity are astonishing and show, for instance, that the information passing
5、through our minds has risen threefold in the past 30 years and increases by about 6% every year.So, the truth is that serious books such as Franzens Freedom or The Corrections have to compete for our time, whether in print or on a screen. But if a book is good, it will earn the effort and reflection
6、 that no doubt Franzens books deserve. Yet this is not an entitlement and the idea that we are becoming incapable of sustained attention simply doesnt hold up, as the sales of complicated science books attest. Indeed, I have a strong sense that the web has vastly increased our collective intelligenc
7、e; that we are better informed, shrewder and able to grasp things more quickly than we were 20 years ago. If Dickens were alive today, guess whod be blogging, offering the occasional tweet, setting up literary websites, digging out some of his old work and repackaging it in ebooks.6 The author impli
8、es in the first two paragraphs that printed books_.(A)are incapable of defending civil socity(B) are vulnerable to political catastrophes(C) rarely arouse the sense of permanence(D)often yield to totalitarianism7 Paragraph 3 mainly displays Franzens concern about_.(A)the seriousness of ebooks(B) the
9、 prospect of ebooks(C) the death of traditional books(D)the loss of focused-reading ability8 According to the fourth paragraph, the changes in our reading mainly arise from_.(A)the increase in choices of reading media(B) the demand to process more information(C) the emergence of attention-distractin
10、g e-readers(D)the decrease in our reading time9 The author mentioned the sales of science books in paragraph 5 to show that_.(A)most of us are incapable of sustained attention(B) books need to compete for our time(C) we havent lost the ability to read deeply(D)the web makes us better-informed10 What
11、 would be the best title for the text?(A)The Deprived Attention in E-readers(B) Smarter Readers in the Digital Age(C) Mourn the Lost Permanence in Printed Words(D)Read deeply as Dickenss Audience Did10 There is much hype about social networks and their potential impact on marketing; so many companie
12、s are diligently establishing presences on Facebook. Yet the true value of social networks remains unclear, and while common wisdom suggests that they should be tremendous enablers and amplifiers of word of mouth, few consumer companies have unlocked this potential.More recently, we have adopted a n
13、ew mind-set: we think of word of mouth generated on social networks as a distinct form of media. This idea is more than a semantic detail. When you think of word of mouth as media, it becomes a form of content, and businesses can apply tried-and-true content-management practices and metrics to it. I
14、n addition, word of mouth generated by social networks is a form of marketing that must be earnedunlike traditional advertising, which can be purchased. Therefore, companies could succeed only by being genuinely useful to the individuals who initiate or sustain virtual world-of-mouth conversations.A
15、n effective way for a brand to be useful in the context of social networks is to make people who o-riginate a word-of-mouth conversation seem important within their own social environment. Recognition by peers is a powerful motivator, and brands that allow users to gain it deliver real perceived val
16、ue. When users publicize that recognition, it translates into word of mouth.Never underestimate the value consumers place on opportunities to boast online about their achievements. For example, when members boast of reaching their target weight with help from Bodybuilding. com workouts, we receive a
17、uthentic and credible word-of-mouth approval at almost no cost. In fact, if recent behavioral research is accurate, these experiences can create “contagions“ in which the behavior of users is mirrored by their networks of friends, amplifying the word-of-mouth effect and reflecting well on the underl
18、ying brands.Its our strong intuition that virtual items play an important role in facilitating virtual word of mouth. Peoples obsessive acquirement for virtual items reinforces our notion that users seek online importance; they purchase virtual goods primarily for self-expression and for recognition
19、. Virtual gifting is becoming an important consumer activity among Facebook members. Today, much of this activity is free, but Facebook is introducing a virtual-currency “credit“ system that will allow sellers to get real dollars for their gifts. In the context of a social network, it is not a stret
20、ch to conceive of virtual gifts as important objects, especially as their availability can be strictly limited. Just think about the fervor consumers accord collectibles of all kinds, from baseball cards to coins. If virtual items prove similarly desirable, they are likely to be a big deal for consu
21、mers and marketers, as well as a great tool to create useful word-of-mouth media.Word-of-mouth marketing through social networks could emerge as an important tool in the marketers arsenal. That will depend on whether marketers can tame the fundamentally unpredictable and accidental nature of word of
22、 mouth without losing what makes it so valuable in the first placeits authenticity.11 It is suggested in Paragraph 1 that social networks_.(A)have proved to be efficient in promoting products(B) have made great impact on peoples intelligence(C) are stimulating collective wisdom effectively(D)are get
23、ting great attention from consumer companies12 To use social networks as enablers and amplifiers of word of mouth, companies should first_.(A)apply effective content-management practices(B) make products useful to network users(C) use purchased media successfully(D)abandon traditional marketing medi
24、a13 Bodybuilding, com is cited to illustrate_.(A)the products suitable for world-of-mouth marketing(B) the features of word of mouth(C) the worth of users online boasts(D)the contagiousness of online behaviors14 Virtual items may produce powerful word of mouth when_.(A)they can be traded for real do
- 1.请仔细阅读文档,确保文档完整性,对于不预览、不比对内容而直接下载带来的问题本站不予受理。
- 2.下载的文档,不会出现我们的网址水印。
- 3、该文档所得收入(下载+内容+预览)归上传者、原创作者;如果您是本文档原作者,请点此认领!既往收益都归您。
下载文档到电脑,查找使用更方便
2000 积分 2人已下载
下载 | 加入VIP,交流精品资源 |
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 考研 试卷 英语 阅读 模拟 59 答案 解析 DOC
