[外语类试卷]大学英语六级模拟试卷246及答案与解析.doc
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1、大学英语六级模拟试卷 246及答案与解析 一、 Part I Writing (30 minutes) 1 Directions: For this part, you are allowed 30 minutes to write a composition based on the following table. You should write at least 150 words following the outline given below: 1. 解释表格各数据: 2分析报名人 数变化的原因; 3对这一现象做出评论 二、 Part II Reading Comprehensi
2、on (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the statem
3、ent contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 A Perfect Market When the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as be
4、st they could, encouraged by the growing number of Internet users. Now valuations are rising again and some of the dot-coms are making real profits, but the business world has become much more cautious about the Internets potential. The funny thing is that the wild predictions made at the height of
5、the boom namely, that vast chunks of the world economy would move into cyberspace are, in one way or another, coming true. The raw numbers tell only part of the story. According to Americas Department of Commerce, online retail sales in the worlds biggest market last year rose by 26%, to 55 billion.
6、 That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the traditional markets. Tip of the iceberg But the commerce departments figures deal with only part of the retail industry. For instance, they exclude online travel s
7、ervices, one of the most successful and fastest-growing sectors of e-commerce. Nor do the figures take in things like financial services, ticket-sales agencies. And there is more. The commerce departments figures include the fees earned by Internet auction sites, but not the value of goods that are
8、sold: an astonishing 24 billion-worth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the Internet. Some of these B2B (Business-to-Business) serv
9、ices are proprietary (专利的,专营的 ); for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover (营业额 ) of $ 250 billion. So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently c
10、oncluded online is dwarfed by the extraordinary influence the Internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce. To start with, the Internet is profoundly changing consumer behavior. One in five customers walking into a Se
11、ars department store in America to buy an electrical appliance will have researched their purchase online and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional
12、 dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealers stock that they want to buy. People seem to enjoy shopping on the
13、Internet, if high customer-satisfaction scores are any guide. Websites are doing even more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of peoples overall spending in the future. Why websites matter This has enormous implications for business.
14、A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a companys brand, products and services even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even th
15、e coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in Internet search results. For many users, a search site is now their point of entry to the Internet. The best-known search engine has already entered the lexicon (辞典 ): Peopl
16、e say they have “Googled“ a company, a product or their plumber. The search business has also developed one of the most effective forms of advertising on the Internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All
17、 this means that search is turning into the Internets next big battleground as Google defends itself against challenges from Yahoo! and Microsoft. The good way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon
18、 are becoming huge trading platforms for other companies. But to take part, a companys products have to stand up to intense price competition. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are. paying. Eve
19、n if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige. What is going on here is arbitrage (套利,套汇 ) between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago. For
20、instance, someone might use the Internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. “Ill think about it,“ they will tell the sales assistant. Back home, they will use a search engine to find the lowest price and buy online. In this way, consumers are “de
21、constructing the purchasing process“, says Professor Sawhney. They are unbundling product information from the transaction itself. All about me It is not only price transparency that makes Internet consumers so powerful; it is also the way the Net makes it easy for them to be fickle (改变主意 ). If they
22、 do not like a website, they swiftly move on. “The web is the most selfish environment in the world,“ says Daniel Rosensweig, chief operating officer of Yahoo! “People want to use the Internet whenever they want, how they want and for whatever they want,“ Yahoo! is not alone in defining its strategy
23、 as working out what its customers are looking for, and then trying to give it to them. The first thing they want is to become better informed about products and prices. “We operate our business on that belief,“ says Jeff Bezos, Amazons chief executive. Amazon became famous for books, but long ago b
24、ranched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food. Apart from cheap and many items such as garden rakes, Mr. Bezos thinks he can sell most things. And so do the millions of people who use eBay. And yet nobody thinks real shop
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