[外语类试卷]BEC商务英语(高级)听力模拟试卷25及答案与解析.doc
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1、BEC商务英语(高级)听力模拟试卷 25及答案与解析 一、 PART ONE 1 You will hear a business presentation about High-Impact Viral Marketing Strategies. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. HIGH-IMPACT VIRAL MARKETING STRATEGIES NOTES Bus
2、iness Presentation 1. The term “viral marketing“ has been discussed on the Internet for the past Definition 2. Viral marketing includes allowing people to give away and use your free product or service in order to_ 3. The idea behind viral marketing is that you include your ad with the High impact v
3、iral marketing strategies: Allow people 4. to reprint your articles on _ 5. to use any of your freebies as _ 6. to use your online discussion board for their own web site, at the top of which, include_ 7. to sign up for a free web site on 8. to add their link to your free _ 9. to provide their web s
4、ite with your _ 10. to give away your 11. to give away your free web design graphics, fonts, _ 12. to place an advertisement in your _ 二、 PART TWO 13 How to approach Listening Test Part Two In this part of the Listening Test you listen to five short monologues, spoken by five different speakers. The
5、re are two tasks for each of the five monologues. For each task you must choose one out of eight options. You can either do one task the first time you listen and the other task the second time, or deal with the two tasks for each monologue together. Within each monologue, the information for each o
6、f the two tasks may come in either order Listen for overall meaning. Do not choose an answer just because you hear the same words in the recording as in the question. Check you have not used the same option more than once within each task You will hear five different people talking about selling. Fo
7、r each extract there are two tasks. For Task One, decide which view about selling the speaker expresses from the list A- H. For Task Two, choose the mistake the speaker describes making from the list A - H. You will hear the recording twice. 13 TASK ONE - VIEW For questions 13 - 17, match the extrac
8、ts with the views, listed A - H. For each extract, decide which view the speaker expresses. Write one letter (A - H) next to the number of the extract. A Clients choices are driven by quality more than price. B You should never criticise your competitors when talking to clients. C Clients value a fu
9、lly positive attitude in sellers. D You should never forget the importance of cost, E Clients may require you to include apparently unprofitable incentives. F You should develop a relationship with clients before attempting to negotiate, G Clients appreciate the social benefits of doing business, H
10、You should find out as much as possible about a clients business. 18 TASK TWO - MISTAKE For questions 18 - 22, match the extracts with the mistakes, listed A - H. For each extract, choose the mistake the speaker describes making. Write one letter (A - H) next to the number of the extract. A I didnt
11、get details of the deal in writing at the time. B My nervousness damaged the clients trust in my company. C I missed an opportunity to close a deal at a certain stage, D My eagerness to close a deal meant that I forgot important information. E I failed to make the client feel important enough. F My
12、approach didnt emphasize the special features I had to offer. G I ignored a suggestion concerning entertainment. H My way of asking for comments was wrong. 三、 PART THREE 22 You will hear a radio presenter interviewing a businessman called Jim OBrien. For each question 23-30, mark one letter (A, B or
13、 C) for the correct answer. After you have listened once, replay the recording. 23 Jim leaves his house early in the morning because ( A) he enjoys driving his car fast. ( B) he wants to avoid the heaviest traffic. ( C) he lives a long way from his office. 24 Jim says that the problem with meetings
14、is that they ( A) always go on for much too long. ( B) are an expensive luxury. ( C) are not as enjoyable as talking informally. 25 Why did Jim lose his previous job? ( A) There were problems with punctuality. ( B) There were disagreements with management. ( C) The company was bought by another comp
15、any. 26 How did Jims employment with Hacker begin? ( A) He started a new branch in the UK. ( B) He went to run a branch in the US. ( C) He took over the UK branch. 27 Jim thinks that the perfect worker ( A) has a lot of new ideas. ( B) is young and ambitious. ( C) fits in with the companys methods.
16、28 Why does Jim have lunch in his office? ( A) He doesnt want a long break. ( B) He likes to eat early. ( C) He doesnt want to meet anyone. 29 What new development is happening in the company this year? ( A) They are focusing on selling through shops. ( B) They are moving into some new offices. ( C)
17、 They are making changes in the management. 30 Jim never works late at his office because ( A) he wants to spend his evenings entertaining clients, ( B) he can take work home with him if necessary. ( C) he doesnt like sitting behind a desk to work. BEC商务英 语(高级)听力模拟试卷 25答案与解析 一、 PART ONE 1 【听力原文】 M:
18、Good afternoon everyone and welcome. Thanks for coming. My name is Keith Gloster. Today I will talk about ten high-impact viral marketing strategies. The term “viral marketing“ has been tossed around the Internet for the past three years now. If youve been marketing online for a while, chances are t
19、hat youve heard legendary marketers like Mark Joyner, Marion Sanders and Yanik Silver refer to this term countless times. But do you REALLY understand what this marketing term means and how it can greatly impact the success of your online business? If not, heres a brief definition: Viral marketing i
20、nvolves allowing people to give away and use your free product or service in order to multiply your marketing quickly over the Internet. The ides behind viral marketing is that you include your ad with the freebie people give away or use. Below are ten high impact viral marketing strategies: 1. Allo
21、w people to reprint your articles on their web site, in their e-zone, newsletter, magazine or e-books. Include your resource box and the option for article reprints at the bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include
22、your ad inside all of your freebies. 3. Allow people to use your online discussion board for their own web site. Some people dont have one. Just include your banner ad at the top of the board. 4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require
23、 them to include your banner ad at the top of the site. 5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. 6. Allow people to provide your free online eservice to their web site, visitors, or e-zi
24、ne subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. 7. Allow people to give away your free software. Just include your business advertisement inside the software program. 8. Allow people to give away your free web design graphics, fonts, templates, etc. Just
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- 外语类 试卷 BEC 商务英语 高级 听力 模拟 25 答案 解析 DOC
