[外语类试卷]BEC商务英语（高级）听力模拟试卷25及答案与解析.doc

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1、BEC商务英语（高级）听力模拟试卷 25及答案与解析 一、 PART ONE 1 You will hear a business presentation about High-Impact Viral Marketing Strategies. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. HIGH-IMPACT VIRAL MARKETING STRATEGIES NOTES Bus

2、iness Presentation 1. The term “viral marketing“ has been discussed on the Internet for the past Definition 2. Viral marketing includes allowing people to give away and use your free product or service in order to_ 3. The idea behind viral marketing is that you include your ad with the High impact v

3、iral marketing strategies: Allow people 4. to reprint your articles on _ 5. to use any of your freebies as _ 6. to use your online discussion board for their own web site, at the top of which, include_ 7. to sign up for a free web site on 8. to add their link to your free _ 9. to provide their web s

4、ite with your _ 10. to give away your 11. to give away your free web design graphics, fonts, _ 12. to place an advertisement in your _ 二、 PART TWO 13 How to approach Listening Test Part Two In this part of the Listening Test you listen to five short monologues, spoken by five different speakers. The

5、re are two tasks for each of the five monologues. For each task you must choose one out of eight options. You can either do one task the first time you listen and the other task the second time, or deal with the two tasks for each monologue together. Within each monologue, the information for each o

6、f the two tasks may come in either order Listen for overall meaning. Do not choose an answer just because you hear the same words in the recording as in the question. Check you have not used the same option more than once within each task You will hear five different people talking about selling. Fo

7、r each extract there are two tasks. For Task One, decide which view about selling the speaker expresses from the list A- H. For Task Two, choose the mistake the speaker describes making from the list A - H. You will hear the recording twice. 13 TASK ONE - VIEW For questions 13 - 17, match the extrac

8、ts with the views, listed A - H. For each extract, decide which view the speaker expresses. Write one letter (A - H) next to the number of the extract. A Clients choices are driven by quality more than price. B You should never criticise your competitors when talking to clients. C Clients value a fu

9、lly positive attitude in sellers. D You should never forget the importance of cost, E Clients may require you to include apparently unprofitable incentives. F You should develop a relationship with clients before attempting to negotiate, G Clients appreciate the social benefits of doing business, H

10、You should find out as much as possible about a clients business. 18 TASK TWO - MISTAKE For questions 18 - 22, match the extracts with the mistakes, listed A - H. For each extract, choose the mistake the speaker describes making. Write one letter (A - H) next to the number of the extract. A I didnt

11、get details of the deal in writing at the time. B My nervousness damaged the clients trust in my company. C I missed an opportunity to close a deal at a certain stage, D My eagerness to close a deal meant that I forgot important information. E I failed to make the client feel important enough. F My

12、approach didnt emphasize the special features I had to offer. G I ignored a suggestion concerning entertainment. H My way of asking for comments was wrong. 三、 PART THREE 22 You will hear a radio presenter interviewing a businessman called Jim OBrien. For each question 23-30, mark one letter (A, B or

13、 C) for the correct answer. After you have listened once, replay the recording. 23 Jim leaves his house early in the morning because （ A） he enjoys driving his car fast. （ B） he wants to avoid the heaviest traffic. （ C） he lives a long way from his office. 24 Jim says that the problem with meetings

14、is that they （ A） always go on for much too long. （ B） are an expensive luxury. （ C） are not as enjoyable as talking informally. 25 Why did Jim lose his previous job? （ A） There were problems with punctuality. （ B） There were disagreements with management. （ C） The company was bought by another comp

15、any. 26 How did Jims employment with Hacker begin? （ A） He started a new branch in the UK. （ B） He went to run a branch in the US. （ C） He took over the UK branch. 27 Jim thinks that the perfect worker （ A） has a lot of new ideas. （ B） is young and ambitious. （ C） fits in with the companys methods.

16、28 Why does Jim have lunch in his office? （ A） He doesnt want a long break. （ B） He likes to eat early. （ C） He doesnt want to meet anyone. 29 What new development is happening in the company this year? （ A） They are focusing on selling through shops. （ B） They are moving into some new offices. （ C）

17、 They are making changes in the management. 30 Jim never works late at his office because （ A） he wants to spend his evenings entertaining clients, （ B） he can take work home with him if necessary. （ C） he doesnt like sitting behind a desk to work. BEC商务英 语（高级）听力模拟试卷 25答案与解析 一、 PART ONE 1 【听力原文】 M:

18、Good afternoon everyone and welcome. Thanks for coming. My name is Keith Gloster. Today I will talk about ten high-impact viral marketing strategies. The term “viral marketing“ has been tossed around the Internet for the past three years now. If youve been marketing online for a while, chances are t

19、hat youve heard legendary marketers like Mark Joyner, Marion Sanders and Yanik Silver refer to this term countless times. But do you REALLY understand what this marketing term means and how it can greatly impact the success of your online business? If not, heres a brief definition: Viral marketing i

20、nvolves allowing people to give away and use your free product or service in order to multiply your marketing quickly over the Internet. The ides behind viral marketing is that you include your ad with the freebie people give away or use. Below are ten high impact viral marketing strategies: 1. Allo

21、w people to reprint your articles on their web site, in their e-zone, newsletter, magazine or e-books. Include your resource box and the option for article reprints at the bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include

22、your ad inside all of your freebies. 3. Allow people to use your online discussion board for their own web site. Some people dont have one. Just include your banner ad at the top of the board. 4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require

23、 them to include your banner ad at the top of the site. 5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. 6. Allow people to provide your free online eservice to their web site, visitors, or e-zi

24、ne subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. 7. Allow people to give away your free software. Just include your business advertisement inside the software program. 8. Allow people to give away your free web design graphics, fonts, templates, etc. Just

25、 include your ad on them or require people to link directly to your web site. 9. Allow people to place an advertisement in your free e-book if, in exchange, they give away the e-book to their web visitors or e-zine subscribers. 10. Allow people to give away your free e-book to their visitors. Then,

26、their visitors will also give it away. This will just continue to spread your ad all over the Internet. Now that you have a better understanding of viral marketing and the above 10 strategies, whats next? Start experimenting with what youve discovered. Use one or more of these proven strategies. Bra

27、nd yourself and grow your list and income exponentially. 1 【正确答案】 THREE YEARS 2 【正确答案】 MULTIPLY YOUR MARKETING 3 【正确答案】 FREEBIE 4 【正确答案】 THEIR WEB SITE 5 【正确答案】 FREE BONUSES 6 【正确答案】 YOUR BANNER AD 7 【正确答案】 YOUR SERVER 8 【正确答案】 WEB SITE DIRECTORY 9 【正确答案】 FREE ONLINE SERVICE 10 【正确答案】 FREE SOFTWARE

28、11 【正确答案】 TEMPLATES 12 【正确答案】 FREE EBOOK 二、 PART TWO 13 【听力原文】 Speaker 1 I love selling- I think its the essence of business. Two competitors can have products of equal quality but the one with the better sales force will win out every time, But its a complex operation, negotiating successfully, esp

29、ecially since youre often having to pitch without having as much information at your fingertips as youd like about the clients business. And sometimes you need to set aside fixed ideas about price and maybe meet demands to add in some extras, ways to secure the deal that might seem to damage your ma

30、rgin. Of course, you can get it wrong sometimes - once I approached a client very demandingly, pushing him to give me responses without accommodating his very different attitude to negotiating, and it just alienated him. Speaker 2 Im learning all the time about how to improve techniques, but theres

31、only so much you can control on a technical basis. I mean, the price and quality youre offering are probably a given, and your clients going to be making their own calculations about how they compare with the competition. So a lot of it comes down to how you put yourself over, and if thats confident

32、 and presuming a good outcome to your discussions, I think youve got a winning approach. But you still have to stay alert to the possibility of making mistakes. I was once so involved in all He toing and froing you get in dosing a deal, you know, all the phone calls, that I forgot to keep or ask for

33、 proper notes, and they were able to really sting me, Speaker 3 You can read all the books you want, but they wont tell you how to deal with any particular client. Some people spend so much time studying their competitors that they almost seem to know more about them than their own products, and its

34、 a waste of time, cos you have to se/your plus points, not their minuses - thats something you dont refer to. For all you know, your clients already got a good relationship with your strongest rival. Never assume anything. I really misread a client once. I was talking away, listing all Our special f

35、eatures in far too much detail, and completely missed the point that the client just wasnt in a hurry He wanted to take it nice and slow, and was dropping hints about good dinners which passed me by at the time, cos most customers arent so interested in that. Speaker 4 Despite what anyone says, youl

36、l never really know how your client runs their business, only what they tell you, and they may tell you all sorts of things to try and bring down the price, upgrade the offer, and so on, within your margins. You cant know what discussions they have already been in with your competition either So you

37、 need to work on building up an understanding between you, to give you some kind of a basis to work from. Which is, of course, easier said than done. The larger the deal, the more anxious you can become, and once I got overwhelmed by that, so much so that the client clearly thought that not only was

38、 I an idiot, but that my firm must be pretty useless too. Not my most successful day! Speaker 5 Selling is a science, not an art-form. The easy bit is cost and calculation, which anyone can do, but your offerings dont mean anything in themselves, you have to see them in context, and that means how t

39、he client sees them. So if you dont do your homework on the clients set-up, youre talking to the wind - information is power Mind you, Ive taken that logic a step too far in the past. Im still embarrassed when I remember the time I was so keen to make the client understand all the particular ways in

40、 which my offer suited him so very perfectly that I didnt stop to consider the fact that he was basically saying yes already I actually prolonged the process so much that I ended up in danger of blowing the whole thing! 13 【正确答案】 E 14 【正确答案】 C 15 【正确答案】 B 16 【正确答案】 F 17 【正确答案】 H 18 【正确答案】 H 19 【正确答案

41、】 A 20 【正确答案】 G 21 【正确答案】 B 22 【正确答案】 C 三、 PART THREE 22 【听力原文】 Man: Good afternoon. It is time for Face to Face. This week, Sonia Kay talks to Jim OBrien. Woman: Jim OBrien heads the UK division of American PC company Hacker. Mr OBrien, thank you very much for sparing us a few minutes of your busy

42、schedule. Man: Hello. Its a pleasure. And please call me Jim. Woman: Well, Jim, can we start by going through a typical day for you? Man: I usually get up at around 5am. I drive in from my house to the office in London. I get very frustrated sitting in traffic jams so I leave early to beat the rush.

43、 I enjoy driving in, its nice to get away on my own. Woman: Thats certainly an early start! Man: Yes, well, at 6.30am, I get into the office. I use the time to get through my post and do the things that are difficult to do during the normal working day because of people wanting to see me. Between th

44、e hours of 8 and 9 1 take care of any European business which needs doing. Woman: What a schedule! Do you find it exhausting? Man: Exhausting, no. But, unfortunately most of my time is spent in meetings now, which doesnt really suit my type of personality. I much prefer the hands-on approach - I wou

45、ld rather be out chatting to people than sitting in the boardroom preparing policies and strategies - but that is a luxury I cant afford. Woman: Could you tell us how you started with Hacker? Man: I got into Hacker almost by accident. I was chief executive of a meat trading firm called FMC Harris, w

46、hich was subject to a hostile take-over. At 9am one morning my boss was fired, and by 9.10am I was ont too. I spent eight weeks with no job, a wife and children to support, and a house to pay for. Then I was approached by Hacker to set up a UK branch for them. I was reluctant at first, but after a t

47、rip to Hackers headquarters in the US to discuss it, I was chasing them! Woman: Its a big company. Who do you actually work with on a daily basis? Man: The rest of the management team arrives at around 9am. I work closely with a team of six, including my PA, Alice Lang. She is an integral part of th

48、e management system. I was lucky to find her, as its almost impossible to find the right person for the job. The ideal employee is someone who is willing to work hard and someone who can adapt to the way we work. Woman: Uh-huh. Right, so lets get you up to lunch-time. After your early start, you mus

49、t be ready for lunch quite early, too. Man: Yes, though the actual time varies from day to day. I try to avoid business lunches because I still have the afternoon ahead to contend with. I dont enjoy lengthy meals. So I usually just have a sandwich in the office with Alice. Woman: And are there any changes planned for the future? Man: People ask me if I get frustrated or bored, but the job changes constantly. This year we are moving away from