[外语类试卷]BEC商务英语(中级)阅读模拟试卷142及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 142及答案与解析 一、 PART ONE 0 Look at the statements below and the four paragraphs. Which clip(A, B, C and D)does each sentence 1 -7 refer to? For each sentence 1 -7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A ULTMATE L
2、EADERSHIP by John Connor This book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. Both managers and companies are analysed in
3、order to show hew they cope with difficult issues. A useful book for all senior managers. B TWENTIETH CENTURY LEADERS by Maximilian Lander 100 well-known US business leaders through this century are described in this book, which analyses how their fortunes were made and sometimes lost. The backgroun
4、d, business career, character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent refererce work. C MY YEARS WITH BAIZE ENGINEERING by James Salinas Salinas outlines the key qualities of good management in this autobiography. He believ
5、es that decisions should be based on fact, not opinions; that peoples strengths should be exploited; and that disagreement is sometimes necessary. But the main point he makes in that leadership means performing well at all times and setting a good example. D LEADING ON edited by Frances Peake In thi
6、s collection of essays, top business leaders predict how businesses will change over the next few years. They analyse changes in business and society and their effects on job markets, as well as taking a look at possible strengths and weaknesses of leading economies and their currencies. This collec
7、tion outlines a vision of tomorrows business world and the type of leaders that will be required. 1 In this book you learn about the lives of business leaders from the past. 2 The writer of this book gives his personal views of what makes a good business leader. 3 This book is based on interviews wi
8、th business leaders. 4 This book looks at how large companies deal with various problem areas. 5 This is an account of one business leaders experience. 6 This book describes both successes and failures. 7 This book suggests probable trends in the business world. 二、 PART TWO 7 Read the following text
9、 about marketing.Choose the best sentence from the opposite page to fill each of the gaps.For each gap(8-12)mark one letter(A-G)on your Answer Sheet.Do not mark any letter twice.There is an example at the beginning(0). MarketingIn the past, the concept of marketing emphasised sales. The producer or
10、manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【 P1】_Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, a
11、nd the related risks.The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【 P2】 _In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product or what t
12、he market for the product is before production begins. 【 P3】 _Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【 P4】 _This is much more difficult since it involves human behaviour. 【 P5】 _Thus,
13、 demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.Example: A It subscribes to the notion that production can be economically justified only by consumption.B In addition to sales promotion, marketing also involved the ph
14、ysical distribution of the product to the places where it was actually sold.C Marketing is as important in todays economy as the production of goods and services.D Production, on the other hand, is mostly an engineering problem.E Instead of concentrating solely on production, the company must consid
15、er the desires of the consumers.F This is very different from making a product and then thinking about how to sell it.G More than half the cost of consumer goods can be traced to marketing activities. 8 【 P1】 9 【 P2】 10 【 P3】 11 【 P4】 12 【 P5】 三、 PART THREE 12 Read the article below about product li
16、fe cycles and the questions on tile opposite page. For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. Sales Strategies .Vary with Product Life Cycles One of the most important concepts in sales management and marketing is that of tile product li
17、fe cycle. This is a historical record of the life of a product, showing the stage in its life the product has reached at a particular time. By identifying the stage that a product is in or may be heading towards, companies can formulate better marketing plans. All products have lives in as much as t
18、hey are created, sell with varying profitability over a period of time, and then become obsolete and are replaced or simply no longer produced. A products sales position and profitability can be expected to fluctuate over time and so, at each successive stage in the products cycle, it is necessary t
19、o adopt different tactics. The two main features of the product life cycle are unit sales and unit profit. The unit sales figures usually jump on introduction, as a response to heavy advertising and promotion, as customers buy the product experimentally. This is generally followed by a leveling off
20、while it is evaluated - the length of this period depending on the use to which the product is put. Then, unit sales rise steadily through the growth phase to the maturity phase, when the product is widely accepted, and so on to saturation level. By this time, competitors will have entered the marke
21、t with their own version and, from this point, the sales team will have to work even harder to win all additional sales. Eventually, the products sales decline as better versions enter the market and competition becomes too strong. In retrospect, most firms know what happened to their products from
22、launch to withdrawal. They can compile this information from the records of unit sales. Unfortunately, unit sales are not the complete story as it is unit profit that is the decisive factor, although this is not always recorded accurately. It is this figure that sales management has to monitor, thou
23、gh, to ensure an effective marketing strategy and to produce effective profits. At launch, the product is costed accurately on the basis of production costs plus selling costs. Initially these remain fairly stable, but, when the product is proving successful, competitors will bring out their own cop
24、y-cat products. With a competitor in the field, the original firm has to respond in order to maintain its market position. It can run special sales promotions, improve deliveries, make more frequent sales calls and so on. Often the extra expenditure is not accurately charged to the product and the r
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- 外语类 试卷 BEC 商务英语 中级 阅读 模拟 142 答案 解析 DOC
