【考研类试卷】考研英语-试卷185及答案解析.doc
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1、考研英语-试卷 185 及答案解析(总分:142.00,做题时间:90 分钟)一、Use of English(总题数:2,分数:80.00)1.Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D.(分数:40.00)_Nobody, it seems, wants to be left out of Argentina“s current boom in television real
2、ity shows. After the success of local versions of “Big Brother“ and “Survivor“, a camera is now to be (1)_ in the presidential palace, the Casa Rosada, to film everything (well, almost) (2)_ President Fernando de la Rua gets (3)_ to. The results will be edited and (4)_ several times a day, (5)_ the
3、state channel, Canal 7; thus dispell, it is (6)_, the notion that the president spends his time twiddling his thumbs to his economy minister, Domingo Cavallo, runs the country. This is a dangerous strategy. Mr. de la Rua“s predecessor, Carlos Menem, was famous for his love of show business, even clo
4、sing his 1995 presidential campaign (7)_ an appearance on the hit show “Videomatch“. In deliberate (8)_, before his election victory two years (9)_. Mr. de la Rua (10)_ in television commercials that he was a very boring man. Audiences agree: his appearances last year on several leading talk (11)_ m
5、ade their ratings fall. Worse, when he decided to make his own appearance on “Videomatch“ last December, a member of the audience blamed him and left him (12)_ embarrassed. With a congressional election (13)_ in October, opinion (14)_ suggest that over three-quarters of Argentines (15)_ dissatisfied
6、 with Mr. de la Rua. That, says his circle, is at least partly due to his (16)_ portrayal by Freddy Villarreal, an impressionist on “Videomatch“, and by leading newspaper cartoonists, such as Nik in La Naeion. Mr. de la Rua“s team is apparently pressing the (17)_ to be nicer. But it is unclear wheth
7、er blanket (18)_ will help the president win (19)_ viewers, or whether they will vote that Fernando should (20)_ the house in 2003.(分数:40.00)A.installedB.setC.establishedD.settledA.whatB.thatC.whateverD.whichA.downB.atC.upD.onA.announcingB.broadcastingC.announcedD.broadcastA.atB.inC.onD.throughA.hop
8、ingB.hopedC.wishingD.wishedA.inB.byC.throughD.withA.oppositeB.contraryC.contrastD.oppositionA.agoB.beforeC.backD.aheadA.admittedB.declaredC.claimedD.boastedA.showsB.performancesC.actsD.programmesA.seemingB.lookedC.seemedD.lookingA.approachedB.approachingC.comingD.vergingA.censusB.surveysC.ballotsD.p
9、ollsA.isB.wereC.areD.wasA.uncaringB.insensibleC.unconcernedD.unsympatheticA.channelB.mediaC.showD.TVA.exposureB.revelationC.displayD.disclosureA.throughB.outC.backD.upA.leaveB.abandonC.departD.quit二、Reading Comprehensio(总题数:10,分数:58.00)2.Section II Reading Comprehension_3.Part ADirections: Read the
10、following four texts. Answer the questions below each text by choosing A, B, C or D._At current online-ad rates, it is almost impossible for web publishers that create their own content to make moneyjust ask any of the two dozen, from Z.com to eCountries that have gone bust in the past month alone.
11、The mason for the bloodbath is simple: advertisers are not willing m pay enough for web ads to support the cost of displaying them. To see why, consider a credit-card firm that wants to find customers online. Say it runs a campaign to display its banner ad to 2 million viewers. Using industry averag
12、es, one out of every 200 viewers can be expected to click on the ad: one out of every 100 of those will actually sign up for a credit card. Thus, the campaign would yield 100 new customers. Offline, the firm pays about $150 for each customer it acquires, through anything from direct mail to televisi
13、on ads. Using the same rate, it would therefore be willing to pay $15,000 for those 2 million online-ad views, or a cost-per-thousand-views (CPM) rate of $7.50. Now consider the economics of the website that is running those ads. It probably does not have its own ad sales team, so it is getting thos
14、e credit-card ads from an advertising network such as DoubleClick. The network takes half the revenues, leaving the site with a CPM of $3.75. Imagine that the site is very successful, say among the top few hundred on the web. If so, it may be able to generate 10m page views “a month. At $3.75 per th
15、ousand views, that means revenue of $37,500 a month. Take out hardware, software and bandwidth costs, and enough might be left to support two employees or so.This grim picture can be improved by selling more than one ad per page, but such clutter often comes at the cost of a lower rate of “click-thr
16、oughs“ and, eventually, even lower CPMs. The site can try to charge higher CPMs by providing more information about viewer demographics, to help advertisers target their ads, or by claiming that it has a sign that may justify a fee for brand-building advertisers. But advertisers are skeptical.The bi
17、ggest web portals get their content almost for freea mixture of material from other-sites and content created by viewersand attract so much traffic that they can support huge organizations on low CPMs. But for most smaller websites, there is no way out. Those that cannot find revenue sources beyond
18、advertising will either go bust or be forced to admit that their site is a non-profit enterprise. If truth-in-advertising rules were enforced, most dotcoms would be dotorgs.(分数:10.00)(1).In nowadays, earning money from the web is rather_.(分数:2.00)A.difficultB.unimaginativeC.easyD.impossible(2).Who c
19、an really get profits from the ads?(分数:2.00)A.All the websites with ads.B.Some powerful sites.C.Peer advertising websites.D.Ad advertisers.(3).From the passage, we can see that_.(分数:2.00)A.small websites should be annexed by big onesB.most websites will go bustC.dotorgs charged more from advertising
20、D.most website advertisings are not actually the truth(4).Using industry averages, if 400 viewers can be expected to sign up a credit,card, how much viewers will actually see the ad?(分数:2.00)A.2 millionB.4 millionC.16 millionD.8 million(5).The author“s attitude to the future of websites is_.(分数:2.00
21、)A.distrustfulB.pessimisticC.detestingD.optimisticThe consequences of heavy drinking are well documented: failing health, broken marriages, regrettable late-night phone calls. But according to Gregory Luzaich“s calculations, there can be a downside to modest drinking, toothough one that damages the
22、wallet, not the liver. The Pek Wine Steward prevents wine from spoiling by injecting argon, an inert gas, into the bottle before sealing it airtight with silicon. Mr. Luzaich, a mechanical engineer in Windsor, Califin the Sonoma County wine countryfirst tallied the costs of his reasonable consumptio
23、n in October 2001. “I“d like to come home in the evening and have a glass of wine with dinner“, he said. “My wife doesn“t drink very much. so the bottle wouldn“t get consumed. And maybe I would forget about it the next day, and I“d check back a day or two later, and the wine would be spoiled“. That
24、meant he was wasting most of a $15 to $20 bottle of wine dozens of times a year. A cheek of the wine-preservation gadgets on the market left Mr. Luzaich dissatisfied High-end wine cabinets cost thousands of dollarsa huge investment for a glass-a-day drinker. Affordable preservers, meanwhile, didn“t
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- 考研 试卷 英语 185 答案 解析 DOC
