[考研类试卷]2014年天津外国语大学英语翻译基础真题试卷及答案与解析.doc
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1、2014 年天津外国语大学英语翻译基础真题试卷及答案与解析英译汉1 shadow banking2 drones3 Edward Snowden4 federal deficit5 Likonomics6 toxic politics7 all-time high8 Learning City9 puppy love10 Schengen Visa11 subway salmon12 selfie13 Obamamania14 connotation15 cohesion and coherence16 discourse analysis17 translation studies18 Es
2、peranto19 denotation20 GMO crops汉译英21 中国梦22 反“四风”运动23 光盘行动24 城镇化25 中国式过马路26 幸福指数27 “中国好声音 ”28 机构改革29 雾霾30 十八届三中全会31 正能量32 创新驱动发展战略33 中华文化“ 走出去”34 常住人口35 海淘36 不靠谱37 奢侈品牌38 黄金周39 群众路线40 照镜子、正衣冠、洗洗澡、治治病英译汉41 Economies of scope are conceptually similar to economies of scale. Whereas economies of scale f
3、or a firm primarily refers to reductions in the average cost(cost per unit)associated with increasing the scale of production for a single product type, economies of scope refers to lowering the average cost for a firm in producing two or more products. Here, economies of scope make product diversif
4、ication efficient if they are based on the common and recurrent use of proprietary know-how or on an indivisible physical asset. For example, as the number of products promoted is increased, more people can be reached per unit of money spent. At some point, additional advertising expenditure on new
5、products may become less effective(an example of diseconomies of scope). Related examples include distribution of different types of products, product bundling, product lining, and family branding. If a sales force sells several products, it can often do so more efficiently than if it is selling onl
6、y one product. The cost of its travel time is distributed over a greater revenue base, so cost efficiency improves. There can also be synergies between products such that offering a range of products gives the consumer a more desirable product offering than would a single product. Economies of scope
7、 can also operate through distribution efficiencies: it can be more efficient to ship a range of products to any given location than to ship a single type of product to that location. Further economies of scope occur when there are cost savings arising from byproducts in the production process. An e
8、xample would be the benefits of heating from energy production having a positive effect on agricultural yields. A company that sells many product lines sells in many countries, or both will benefit from reduced risk levels as a result of its economies of scope. If one of its product lines falls out
9、of fashion or if one country has an economic slowdown, the company will likely be able to continue trading. Not all economists agree on the importance of economies of scope. Some argue that the concept applies only to certain industries, and then only rarely.汉译英42 现在看手机、网络的越来越多,读报的渐渐少了,有人说将来报纸会不会消失?
10、我们当今的社会还是报纸等传统媒体和网络等新媒体并存,体现了两种不同的生活方式。一种人只看网不看报,一种人只看报不会上网,当然还有两种兼顾。年轻人往往只看网络,不读报纸,这和生活工作方式有关,上网办公、交谈、收发邮件,顺手搜一下各类新闻,很便捷;以为时下的新闻知道了,就不去翻报纸。但我觉得不读报是会有损失的。因为有些报纸能给你的东西不全在网上,网络上更多的是即时的信息碎片,更丰富的生活血肉和富于原创性的、有深度的文章还是需要从报纸等纸质媒体来获取。还有,我总觉得一个人的修养很难在电脑前形成。需要在一些实际的文化空间里渐渐体验与形成,比如博物馆、画廊、剧场以及各种各样的交际,还有读书看报。我想,如
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