[外语类试卷]BEC商务英语(初级)阅读模拟试卷75及答案与解析.doc
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1、BEC商务英语(初级)阅读模拟试卷 75及答案与解析 一、 PART ONE 1 Soledad Ramirez has asked ( A) for a hotel closer to the conference centre. ( B) to stay at the hotel longer than planned. ( C) for confirmation that her conference accommodation is available. 2 We may use your contact details to send to companies whose servi
2、ces may be of interest to you. ( A) You are advised to contact a different company for the required information. ( B) Your services could be of interest to a range of companies. ( C) Some other companies might be given information about you. 3 Please note Staff should contact the suppliers technicia
3、ns if there is a fault and not attempt to repair the printer themselves. Staff are expected to ( A) try to fix minor faults with the printer. ( B) report any faults with the printer. ( C) inform their colleagues about faults with the printer. 4 Staff will now receive expenses ( A) monthly from petty
4、 cash. ( B) along with their salaries. ( C) as a separate cheque. 5 ( A) As Marshalsea is satisfied with its trials, it will refurbish stores in the autumn. ( B) Marshalsea hopes it will see improved results this autumn after refurbishing all its stores. ( C) If Marshalsea is satisfied with the resu
5、lts of its experiments, stores will be refurbished. 二、 PART TWO 5 Look at the advertisement below. It shows a list of workshops offered by a training company. For questions 6-10, decide which workshop(A-H)each person on the opposite page should attend. For each question, mark one letter(A-H)on your
6、Answer Sheet. Do not use any letter more than once. WORKSHOPS A Classifying consumers B Communications with customers C Factors in setting pricing levels D How to encourage repeat business E Making a cashflow forecast F Measuring consumer response to marketing G Producing financial statements of pas
7、t performance H Researching potential markets 6 Julia Strekalova wants to know how to calculate the amount she can charge customers for her marketing consultancy services. 7 Roger Walkers company wants to give him responsibility for his firms annual profit-and-loss account and balance sheet. 8 Paolo
8、 Longo needs to be able to assess the effect on sales following his companys recent product promotions. 9 Zhon Mei Fengs company wants her to learn to divide the market into groups, which it can target with different brands. 10 Valerija Georgievska needs a course on working out how much money her fi
9、rm can expect to have available each month. 三、 PART THREE 10 Look at the charts below. They show a publishing companys sales in eight countries over the same four-month period in 2006 and 2007.Which chart does each sentence(11-15)on the opposite page describe?For each sentence, mark one letter(A-H)o
10、n your Answer Sheet.Do not use any letter more than once. 11 In the first year, sales rose steadily, but in the next, they started to fall after the middle of the period. 12 In both years, declining sales were followed by a dramatic recovery in the fourth month. 13 Although sales rose at first in bo
11、th years, they ended the period below their opening levels. 14 The first year saw sales climb steadily during the period, while in the second, they declined throughout. 15 Although sales at the beginning of the period were the same in both years, overall performance was better in the second year. 四、
12、 PART FOUR 15 Read the report below about a talk on Customer Relationship Marketing(CRM). Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say. For each sentence(16-22), mark one letter(A, B or C)on your Answer Sheet.
13、 CRM - Marketing in the 21st century With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industrys recent annual conference, he focused his
14、 talk on Customer Relationship Marketing(CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someones jeans, next time you can offer
15、them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing wha
16、t promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after-sales opinions and suggestions. But, he warns, approach CRM with care. If you cant
17、 measure customer response, then its better to keep to more traditional marketing methods. 16 In addition to being an author, Richard Swan is actively involved in the business world. ( A) Right ( B) Wrong ( C) Doesnt say 17 Swan Partners are the market leaders in delivering CRM. ( A) Right ( B) Wron
18、g ( C) Doesnt say 18 One aspect of Swans talk was to explain the advantages of developing a solid customer base. ( A) Right ( B) Wrong ( C) Doesnt say 19 Swan believes the CRM approach is best suited to service industries. ( A) Right ( B) Wrong ( C) Doesnt say 20 Having the right technology is the m
19、ost important component of successful CRM. ( A) Right ( B) Wrong ( C) Doesnt say 21 In Swans opinion, achieving company growth depends on a combination of several factors. ( A) Right ( B) Wrong ( C) Doesnt say 22 Swan thinks all companies should move from old-fashioned marketing to CRM. ( A) Right (
20、 B) Wrong ( C) Doesnt say 五、 PART FIVE 22 Read the article below about a service which helps companies in difficulties. For each question(23-28)on the opposite page, choose the correct answer. Mark one letter(A, B or C)on your Answer Sheet. The Independent Executive service How troubled businesses c
21、an benefit from the skills and experience of independent directors Need a chairman in a hurry? An emergency finance director to sort out your cashflow problems? A leading venture capital company has set up a service which provides companies with temporary executives to help them out with particular
22、tasks or periods of development. Michael Mann helped establish the Independent Executive Service(IES)in the late eighties and, as Director of the company, has led its expansion into markets at home and abroad. The idea is simple. The skills that make a good businessperson who can launch a new busine
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