1、BEC商务英语（初级）阅读模拟试卷 75及答案与解析 一、 PART ONE 1 Soledad Ramirez has asked （ A） for a hotel closer to the conference centre. （ B） to stay at the hotel longer than planned. （ C） for confirmation that her conference accommodation is available. 2 We may use your contact details to send to companies whose servi
2、ces may be of interest to you. （ A） You are advised to contact a different company for the required information. （ B） Your services could be of interest to a range of companies. （ C） Some other companies might be given information about you. 3 Please note Staff should contact the suppliers technicia
3、ns if there is a fault and not attempt to repair the printer themselves. Staff are expected to （ A） try to fix minor faults with the printer. （ B） report any faults with the printer. （ C） inform their colleagues about faults with the printer. 4 Staff will now receive expenses （ A） monthly from petty
4、 cash. （ B） along with their salaries. （ C） as a separate cheque. 5 （ A） As Marshalsea is satisfied with its trials, it will refurbish stores in the autumn. （ B） Marshalsea hopes it will see improved results this autumn after refurbishing all its stores. （ C） If Marshalsea is satisfied with the resu
5、lts of its experiments, stores will be refurbished. 二、 PART TWO 5 Look at the advertisement below. It shows a list of workshops offered by a training company. For questions 6-10, decide which workshop(A-H)each person on the opposite page should attend. For each question, mark one letter(A-H)on your
6、Answer Sheet. Do not use any letter more than once. WORKSHOPS A Classifying consumers B Communications with customers C Factors in setting pricing levels D How to encourage repeat business E Making a cashflow forecast F Measuring consumer response to marketing G Producing financial statements of pas
7、t performance H Researching potential markets 6 Julia Strekalova wants to know how to calculate the amount she can charge customers for her marketing consultancy services. 7 Roger Walkers company wants to give him responsibility for his firms annual profit-and-loss account and balance sheet. 8 Paolo
8、 Longo needs to be able to assess the effect on sales following his companys recent product promotions. 9 Zhon Mei Fengs company wants her to learn to divide the market into groups, which it can target with different brands. 10 Valerija Georgievska needs a course on working out how much money her fi
9、rm can expect to have available each month. 三、 PART THREE 10 Look at the charts below. They show a publishing companys sales in eight countries over the same four-month period in 2006 and 2007.Which chart does each sentence(11-15)on the opposite page describe?For each sentence, mark one letter(A-H)o
10、n your Answer Sheet.Do not use any letter more than once. 11 In the first year, sales rose steadily, but in the next, they started to fall after the middle of the period. 12 In both years, declining sales were followed by a dramatic recovery in the fourth month. 13 Although sales rose at first in bo
11、th years, they ended the period below their opening levels. 14 The first year saw sales climb steadily during the period, while in the second, they declined throughout. 15 Although sales at the beginning of the period were the same in both years, overall performance was better in the second year. 四、
12、 PART FOUR 15 Read the report below about a talk on Customer Relationship Marketing(CRM). Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say. For each sentence(16-22), mark one letter(A, B or C)on your Answer Sheet.
13、 CRM - Marketing in the 21st century With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industrys recent annual conference, he focused his
14、 talk on Customer Relationship Marketing(CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someones jeans, next time you can offer
15、them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing wha
16、t promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after-sales opinions and suggestions. But, he warns, approach CRM with care. If you cant
17、 measure customer response, then its better to keep to more traditional marketing methods. 16 In addition to being an author, Richard Swan is actively involved in the business world. （ A） Right （ B） Wrong （ C） Doesnt say 17 Swan Partners are the market leaders in delivering CRM. （ A） Right （ B） Wron
18、g （ C） Doesnt say 18 One aspect of Swans talk was to explain the advantages of developing a solid customer base. （ A） Right （ B） Wrong （ C） Doesnt say 19 Swan believes the CRM approach is best suited to service industries. （ A） Right （ B） Wrong （ C） Doesnt say 20 Having the right technology is the m
19、ost important component of successful CRM. （ A） Right （ B） Wrong （ C） Doesnt say 21 In Swans opinion, achieving company growth depends on a combination of several factors. （ A） Right （ B） Wrong （ C） Doesnt say 22 Swan thinks all companies should move from old-fashioned marketing to CRM. （ A） Right （
20、 B） Wrong （ C） Doesnt say 五、 PART FIVE 22 Read the article below about a service which helps companies in difficulties. For each question(23-28)on the opposite page, choose the correct answer. Mark one letter(A, B or C)on your Answer Sheet. The Independent Executive service How troubled businesses c
21、an benefit from the skills and experience of independent directors Need a chairman in a hurry? An emergency finance director to sort out your cashflow problems? A leading venture capital company has set up a service which provides companies with temporary executives to help them out with particular
22、tasks or periods of development. Michael Mann helped establish the Independent Executive Service(IES)in the late eighties and, as Director of the company, has led its expansion into markets at home and abroad. The idea is simple. The skills that make a good businessperson who can launch a new busine
23、ss are quite different from those needed to run a medium-sized, mature operation. They are certainly not the skills needed if the business gets into difficulties, as can easily happen with fast-growing companies. It is in situations like this that the IES steps in. It recruits people who have spent
24、their careers in management, usually entrepreneurs themselves who have built up their own businesses and then sold them. The prospect of spending a limited time in a wide range of businesses is attractive to them. They want to do more in business, but dont want to go through the start-up process the
25、mselves again. As Mann explains, Most have experience of running their own companies and sorting out problems associated with a high-growth phase - this work comes naturally to them. After preliminary discussions with the client companys HR Manager, we introduce five or six candidates to their Board
26、 of Directors. They then select the IES executive who best fits their requirements, says Mann. We provide independent directors to many troubled companies, including those that we have already provided venture capital for. The service is free to these existing clients. For a fee, we also help out ot
27、her companies which we think have a good recovery potential. Additionally, we have a great deal of repeat business from satisfied customers who buy our services again to help with a later stage of expansion. According to Mann, the first step for independent executives is often to establish how a bus
28、iness is meant to be run. In many small businesses, it is often unclear to Board members who is responsible for what in the company. Another common starting point is helping the existing management avoid bankruptcy. Only then is it possible to turn to more long-term issues. 23 What service does the
29、IES provide? （ A） It hires out short-term directors to companies. （ B） It advises companies on the recruitment of new directors. （ C） It gives directors independent guidance on setting up new companies. 24 What is the idea on which the IES is based? （ A） Different market sectors require different ki
30、nds of business skills. （ B） Even skilled businesspeople need help in situations new to them. （ C） Specialised leadership skills are needed to achieve fast growth. 25 Why do many IES executives like working for companies for limited periods? （ A） They are intending to start up other companies in the
31、 future. （ B） They are running their own companies at the same time. （ C） They like the variety of working in many different companies. 26 Who makes the final decision about which executive will join a particular company? （ A） the IES executive （ B） the HR Manager （ C） the Board of Directors 27 The
32、IES offers its services without charge to companies it （ A） has already invested in. （ B） has previously provided directors for. （ C） believes have a good chance of recovery. 28 IES executives often work with directors who are （ A） unsure of their exact roles within their companies. （ B） unclear abo
33、ut the causes of their companies difficulties. （ C） unaware that their companies are close to bankruptcy. 六、 PART SIX 28 Read the introduction to a company report below. Choose the correct word to fill each gap from A, B or C on the opposite page. For each question(29-40), mark one letter(A, B or C)
34、on your Answer Sheet. GLOBAL CHALLENGES, LOCAL ACTIONS Every day around the world, 150 million people choose our products. They buy them【 C1】 _that they can feed their families and keep their homes clean. By making and selling brands that【 C2】 _ peoples everyday needs, we have【 C3】_into one of the w
35、orlds largest consumer goods businesses. We believe that the very business of 【 C4】 _business in a responsible way【 C5】 _positive social effects. We not【 C6】 _ create wealth, we also share it. As【 C7】 _global company, we play our part【 C8】 _addressing global social and environmental concerns such as
36、 health and hygiene, and water quality. However, we do not believe【 C9】 _is practical to respond to these concerns purely【 C10】 _an international level. Nor do we believe that our company can make a difference【 C11】 _working in a number of partnerships. That is【 C12】_we work together with local agen
37、cies and governments. 29 【 C1】 （ A） as （ B） although （ C） so 30 【 C2】 （ A） join （ B） catch （ C） meet 31 【 C3】 （ A） grown （ B） risen （ C） increased 32 【 C4】 （ A） do （ B） doing （ C） done 33 【 C5】 （ A） has （ B） gets （ C） takes 34 【 C6】 （ A） even （ B） just （ C） only 35 【 C7】 （ A） the （ B） a （ C） this 36
38、 【 C8】 （ A） on （ B） for （ C） in 37 【 C9】 （ A） there （ B） it （ C） what 38 【 C10】 （ A） at （ B） with （ C） of 39 【 C11】 （ A） until （ B） except （ C） without 40 【 C12】 （ A） whether （ B） why （ C） where 七、 PART SEVEN 40 Read the two memos below. Complete the request form for tickets for the business fair on
39、 the opposite page. Write a word or phrase(in CAPITAL LETTERS)or a number on lines 41-45 on your Answer Sheet. HOWLETT AND PINCHER MEMO To: Peter Hobbs From: Maria Garcia Subject: OnView Business Fair Date: 17/11/08 Im filling in the form for next years Fair(Monday 10th to Saturday 15th July). I spo
40、ke to Jack Watson, Marketing Manager, who was planning to attend and was interested in the seminar on Effective Promotions, but he is no longer able to go. He thought the new Finance Manager was going instead. Can you confirm this and also let me know if there are any special requests such as accomm
41、odation? HOWLETT AND PINCHER MEMO To: Maria Garcia From: Peter Hobbs Subject: OnView Business Fair Date: 18/11/08 Jack was right - Andrea Harlock is now going to the Fair, but for the Tuesday only. She wants to go to the seminar on Funding Growth, so could you note that on the form? She will need a
42、parking space, but accommodation isnt necessary, as she will return on the same day. OnView Business Fair Ticket request form Company: Howlett and Pincher Full name of person attending: 【 K1】 _ Job title: 【 K2】 _ Date(s) attending: 【 K3】 _2009 Title of seminar(s) to be attended: 【 K4】 _ Special requ
43、ests: 【 K5】 _ 41 【 K1】 42 【 K2】 43 【 K3】 44 【 K4】 45 【 K5】 BEC商务英语（初级）阅读模拟试卷 75答案与解析 一、 PART ONE 1 【正确答案】 B 2 【正确答案】 C 3 【正确答案】 B 4 【正确答案】 B 5 【正确答案】 C 二、 PART TWO 6 【正确答案】 C 7 【正确答案】 G 8 【正确答案】 F 9 【正确答案】 A 10 【正确答案】 E 三、 PART THREE 11 【正确答案】 F 12 【正确答案】 A 13 【正确答案】 G 14 【正确答案】 C 15 【正确答案】 D 四、 PAR
44、T FOUR 16 【正确答案】 A 17 【正确答案】 C 18 【正确答案】 A 19 【正确答案】 C 20 【正确答案】 B 21 【正确答案】 A 22 【正确答案】 B 五、 PART FIVE 23 【正确答案】 A 24 【正确答案 】 B 25 【正确答案】 C 26 【正确答案】 C 27 【正确答案】 A 28 【正确答案】 A 六、 PART SIX 29 【正确答案】 C 30 【正确答案】 C 31 【正确答案】 A 32 【正确答案】 B 33 【正确答案】 A 34 【正确答案】 C 35 【正确答案】 B 36 【正确答案】 C 37 【正确答案】 B 38 【正确答案】 A 39 【正确答案】 C 40 【正确答案】 B 七、 PART SEVEN 41 【正确答案】 (MRS / MS / MISS)ANDREA HARLOCK 42 【正确答案】 (THE)FINANCE MANAGER 43 【正确答案】 (TUESDAY)11(TH)JULY(2008) 44 【正确答案】 FUNDING GROWTH 45 【正确答案】 (A)PARKING(SPACE)
