剑桥商务英语初级分类真题4及答案解析.doc

《剑桥商务英语初级分类真题4及答案解析.doc》由会员分享，可在线阅读，更多相关《剑桥商务英语初级分类真题4及答案解析.doc（38页珍藏版）》请在麦多课文档分享上搜索。

1、剑桥商务英语初级分类真题 4 及答案解析(总分：95.00，做题时间：90 分钟)一、BREADING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：5，分数：5.00)1.UMEMO/U To: Factory staff From: Factory Manager Date: 19 November 2008 Subject: Quality control The new system starts Monday week. Please read attached leaflet and contact me if there are any queries. W

2、hat does the Factory Manager want the staff to do? A.suggest additions to quality-control instructions B.ask if they dont understand something C.contact him when the new system starts（分数：1.00）A.B.C.2.Notice to retailers Owing to production delays and unexpected demand, we regret that product No. AS/

3、524B is out of stock. A.This product is currently unavailable. B.Manufacture of this product is discontinued. C.The suppliers have temporarily withdrawn this product.（分数：1.00）A.B.C.3.The seminar is from 4.30 to 6.00, with time allowed for questions from the audience. Refreshments are served at 6.00.

4、 A.The speaker will respond to questions if time allows. B.There will be time to ask questions during the seminar. C.It will save time if questions are left until refreshments are served.（分数：1.00）A.B.C.4.VP50 PROJECTOR Details of retailers available on To arrange demonstration, ring your nearest st

5、ockist. A.Customers can purchase a VP50 projector from a sales outlet online. B.Customers can view how the VP50 projector works on their PC. C.Customers can use the internet to see where VP50 projectors are sold.（分数：1.00）A.B.C.5. The company cancels any unused annual holiday at the end of the year.

6、The company will not allow any more holidays until next year. The company needs to know about employees holiday plans. （分数：1.00）A.B.C.三、BPART TWO/B(总题数：1，分数：5.00)Questions 6-10 Look at the leaflet below. It shows a list of talks organised by a marketing association for its members. For questions 6-1

7、0, decide which event (A-H) is the most suitable for each person on the opposite page to attend. For each question, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. CM Marketing Association Events for March ABusiness-to-business marketing: secrets of successful netwo

8、rking BImproving e-marketing performance CUsing market researchers-why and how? DIT in presentations-whats available and how to use it EAdvertising, PR or marketing: which is king? FMaking the appearance of products more attractive GWell-trained staff-an important marketing tool HTripton Motors, mar

9、keting success story（分数：5.00）(1).Wolfgang Kuhlmanns director wants him to attend a talk on the benefits of updating employees marketing skills.（分数：1.00）填空项 1:_(2).The Product Manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients.（

10、分数：1.00）填空项 1:_(3).Barbara Gorskas company advertises mainlythrough magazines, but she needs to make more effective use of the companys website.（分数：1.00）填空项 1:_(4).An advertising trainee has read a research report on the importance of design and packaging and would like more information.（分数：1.00）填空项

11、 1:_(5).Computer services provider Martin McDonald wants to find out about ways of making useful contacts in other companies.（分数：1.00）填空项 1:_四、BPART THREE/B(总题数：1，分数：5.00)Questions 11-15 Look at the charts below. They show a publishing companys sales in eight countries over the same four-month perio

12、d in 2006 and 2007. Which chart does each sentence (11-15) on the opposite page describe? For each sentence, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. （分数：5.00）(1).In the first year, sales rose steadily, but in the next, they started to fall after the middle o

13、f the period.（分数：1.00）填空项 1:_(2).In both years, declining sales were followed by a dramatic recovery in the fourth month.（分数：1.00）填空项 1:_(3).Although sales rose at first in both years, they ended the period below their opening levels.（分数：1.00）填空项 1:_(4).The first year saw sales climb steadily during

14、 the period, while in the second, they declined throughout.（分数：1.00）填空项 1:_(5).Although sales at the beginning of the period were the same in both years, overall performance was better in the second year.（分数：1.00）填空项 1:_五、BPART FOUR/B(总题数：1，分数：7.00)Questions 16-22 Read the article below about a supe

15、rmarket chain in the UK. Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say. For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. Reducing a supermarket chains costs A few years ago, the Sain

16、sburys supermarket chain asked management consultancy Cobalt to find ways of significantly reducing its operating costs and increasing the turnover in its stores. The team, at first made up of four Cobalt project managers and five Sainsburys colleagues, was challenged to make 300m of savings within

17、five years. Beginning with a pilot exercise which cut the cost to the company of own-brand olive oil by 400,000, the team looked at a number of products and found potential savings in many areas, including stock reduction and distribution changes. To motivate the team, whenever a saving was recorded

18、 on a board in the centre of Cobalts open-plan office, everyone clapped the team achievement. As the project progressed, it expanded, with Cobalt recruiting and training extra team members to look at more products at the same time. After just over a year, the team began training Sainsburys 130 tradi

19、ng managers and buyers in its recommended approach. With savings now over 100m, Sainsburys was so pleased that it decided to expand the approach to the whole of its operations. Cobalt is now driving a team of 50 Sainsburys colleagues towards a new target: corporate savings of 700m.（分数：7.00）(1).Sains

20、burys contracted Cobalt with the aim of improving profitability. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(2).The team consisted entirely of Cobalt staff. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(3).The price of olive oil was reduced for customers. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(4)

21、.Cobalt contacted Sainsburys whenever a saving was recorded. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(5).The number of people involved in the project increased. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(6).The project included training Sainsburys staff. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.

22、C.(7).The project has now come to an end. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.六、BPART FIVE/B(总题数：1，分数：6.00)Questions 23-28 Read the article below from a companys staff magazine, about a recent training course. For each question (23-28) on the opposite page, choose the correct answer. Mark one

23、 letter (A, B or C) on your Answer Sheet. Training for new sales staff Our pipe systems division has just held a successful two-day training course for new sales staff from all over the world. This course was rather different from usual. Our products, like those of our competitors, are well known in

24、 our main markets, and our aim now is to introduce those products into other countries. This course was targeted at the new sales staff employed to carry out that strategy, and who therefore needed to be prepared to face strong competition. Unlike our other training events, this course was held in t

25、he factory, despite our careful plans to ensure that the improvements to the training centre were finished in time, and that regular courses were moved somewhere else. But at almost the last moment, it became clear that numbers attending the course were too great for everyone to fit in. And so the f

26、actory it was. Following presentations on our products and production processes, there were practical workshops, in which participants could watch each other trying to sell to possible customers. These ended with what proved to be the most popular section of the training an in-depth discussion of th

27、e difficulties of selling. Also included in the programme was a tour of the factory, where special attention was given to our efforts to achieve high quality. We were particularly pleased to show that we are committed to high environmental standards. What was perhaps rather unexpected for many parti

28、cipants was how much we ourselves use the pipe systems we produce: for drinking water, cooling, and so on. There wasnt time to cover every aspect of selling, but participants learned how different methods can suit different people. More importantly, the training meant our staff from around the world

29、 could meet and learn from each other. While the two presentations-by senior managers from Head Office-provided information, it was the contact with colleagues that created this feeling of belonging. The participants questionnaires showed they enjoyed being in the factory. However, this cannot be th

30、e regular venue, because of the problems it would cause for production. There was great interest in meeting again for a higher-level course, and we plan to hold one next autumn. And there seems to be no reason to change the balance of the programme between presentations and workshops. And now-go out

31、 and sell!（分数：6.00）(1).The training course was held because the division A.plans to launch a new range of products. B.intends to expand into new markets. C.needs to compare its products with those of competitors.（分数：1.00）A.B.C.(2).Why was it impossible to use the training centre? A.It was too small

32、for the number of participants. B.It was in use for another training course. C.It was having work done to it.（分数：1.00）A.B.C.(3).Why did the participants like the workshops most? A.They had the chance to talk about how to do their job. B.They were able to practise selling. C.They learned a great deal

33、 about the products.（分数：1.00）A.B.C.(4).What surprised some participants during the tour of the factory? A.the companys success in its efforts to protect the environment B.the care which the company takes to check product quality C.the number of ways in which the company uses its own products（分数：1.00

34、）A.B.C.(5).The writer thinks the most valuable aspect of the training for staff was A.the opportunity to meet senior managers. B.the chance to learn the same sales methods. C.the opportunity it provided for team-building.（分数：1.00）A.B.C.(6).What is the result of the questionnaires? A.Future courses w

35、ill be held in the factory. B.The participants will be offered another course. C.The balance of the course will be changed.（分数：1.00）A.B.C.七、BPART SIX/B(总题数：1，分数：12.00)Questions 29-40 Read the text below about a sports retailer. Choose the correct word to fill each gap from A, B or C on the opposite

36、page. For each question (29-40), mark one letter (A, B or C) on your Answer Sheet. Alstar Sport Alstar Sport is a leading sports retailer in the United Kingdom. The company was U U 1 /U /Uin 1971 by the owner of a small leisure centre in Leeds. After U U 2 /U /Usteadily from a company with just a fe

37、w stores to U U 3 /U /Uwith over 120, Alstar Sport was finally floated U U 4 /U /Uthe London Stock Exchange in 1995. The companys principal aim U U 5 /U /Uit was first founded has been to U U 6 /U /Uits customers with high-quality sports and leisure products U U 7 /U /Ucompetitive prices. The compan

38、ys main customers regularly participate in sport, U U 8 /U /Uthe stores also attract people who are U U 9 /U /Ulooking for leisure and casual wear. Alstar Sport is still based in Leeds, where the companys head office is located. The company has recently U U 10 /U /Uthe sports group Eddie Wilkins plc

39、. According to Peter Carmichael, the Chief Executive, this U U 11 /U /Uprovide an excellent opportunity for growth and expansion in the United Kingdom. Its given us a U U 12 /U /Ularger market than weve had until now, he says.（分数：12.00）(1). A.introduced B.presented C.established（分数：1.00）A.B.C.(2).Ag

40、rew B grown Cgrowing（分数：1.00）A.B.C.(3). A.one B.it C.this（分数：1.00）A.B.C.(4). A.in B.on C.for（分数：1.00）A.B.C.(5). A.when B.during C.since（分数：1.00）A.B.C.(6). A.equip B.supply C.serve（分数：1.00）A.B.C.(7). A.by B.to C.at（分数：1.00）A.B.C.(8). A.if B.although C.whereas（分数：1.00）A.B.C.(9). A.simply B.quite C.har

41、dly（分数：1.00）A.B.C.(10). A.achieved B.acquired C.added（分数：1.00）A.B.C.(11). A.would B.need C.should（分数：1.00）A.B.C.(12). A.much B.very C.such（分数：1.00）A.B.C.八、BPART SEVEN/B(总题数：1，分数：5.00)Questions 41-45 Read the two memos below. Complete the request form for tickets for the business fair on the opposite

42、 page. Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet. HOWLETT AND PINCHERMEMO To: Peter Hobbs From: Maria Garcia Subject: OnView Business Fair Date: 17/11/08 Im filling in the form for next years Fair (Monday 10th to Saturday 15th July). I spoke to Jack

43、Watson, Marketing Manager, who was planning to attend and was interested in the seminar on Effective Promotions, but he is no longer able to go. He thought the new Finance Manager was going instead. Can you confirm this and also let me know if there are any special requests such as accommodation? HO

44、WLETT AND PINCHERMEMO To: Maria Garcia From: Peter Hobbs Subject: OnView Business Fair Date: 18/11/08 Jack was right-Andrea Harlock is now going to the Fair, but for the Tuesday only. She wants to go to the seminar on Funding Growth, so could you note that on the form? She will need a parking space,

45、 but accommodation isnt necessary, as she will return on the same day.OnView Business Fair Ticket request form Company: Howlett and pincher Full name of person attending: U 1 /U_ Job title: U 2 /U_ Date(s) attending: U 3 /U_2009 Title of seminar(s) to be attended: U 4 /U_ Special requests: U 5 /U_（分

46、数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、BWRITING/B(总题数：0，分数：0.00)十、BPART ONE/B(总题数：1，分数：5.00)6. （分数：5.00）_十一、BPART TWO/B(总题数：1，分数：5.00)7.Dear Ms Kranz,（分数：5.00）_十二、BLISTENING/B(总题数：0，分数：0.00)十三、BPART ONE/B(总题数：2，分数：8.00)Questions 1-8 For questions 1-8, you will hear eight short recordings, For each question, mark one letter (A, B or C) for the correct answer, After you have listened once, re