大学六级-1587及答案解析.doc
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1、大学六级-1587 及答案解析(总分:710.00,做题时间:90 分钟)一、Part Writing(总题数:1,分数:103.00)1.1)调查显示,现在大学生每月的花销越来越高,很多大学生花钱如流水,根本没有节俭的概念2)分析产生这一现象的原因3)“我”的看法Extravagant Spending on Campus_(分数:103.00)_二、Part Reading Compr(总题数:1,分数:70.00)Taking the ChallengeCOCA-COLA once famously defined its market as “throat share“, meanin
2、g its stake in the entire liquid intake of all humanity. Not to be outdone, Indra Nooyi, the boss of COCA-COLAs arch-rival, PepsiCo, wants her firm to be “seen as one of the defining companies of the first half of the 2lst century, a “model of how to conduct business in the modern world“. More speci
3、fically, she argues that Pepsi, which makes crisps (potato chips) and other fatty, salty snacks as well as sugary drinks, should be part of the solution, not the cause, of “one of the worlds biggest public-health challenges, a challenge fundamentally linked to our industry: obesity.“To that end, on
4、March 22nd she unveiled a series of targets to improve the healthiness of Pepsis wares. By 2015 the firm aims to reduce the salt in some of its biggest brands by 25%; by 2020, it hopes to reduce the amount of added sugar in its drinks by 25% and the amount ofsaturatedfat(饱和脂肪) in certain snacks by 1
5、5%. Pepsi also recently announced that it would be removing all its sugary drinks from schools around the world by 2012.Although Ms Nooyi talks about the need to “cherish“ employees, and once wrote to the parents of her senior managers thanking them for bringing up such wonderful offspring, she reje
6、cts the notion that these goals are soft-headed or decorative. She argues that they are necessary to prevent food companies from going the way of tobacco firms, which are perennially(永久地) held responsible by governments for the health problems associated with their products, and penalised accordingl
7、y. As it is, several countries in Europe and various localities in America have banned transfats(反式脂肪), a particularly unhealthy ingredient in much junk food.In the 1990s virtually all of Pepsis products were bad for you-or “fun for you“, as the firm likes to put it. Under Ms Nooyi, who became boss
8、in 2006, it has stepped up its diversification into products it calls “better for you“ and “good for you“, including fruit juices, nuts and porridge. Ms Nooyi does not see this as a case of trading profits for virtue. Instead, she insists both are possible an idea expressed in the firms syrupy motto
9、: “Performance with purpose.“There is no shortage of sceptics(怀疑者), both about the sincerity of Pepsis social mission and, more recently, its performance, which was decidedly flat in 2009. Indeed, this week, at the firms first meeting with investment analysts since 2006, in New Yorks Yankee Stadium,
10、 Ms Nooyi admitted to a series of disappointments, before promising that lessons had been learned and that “we wont make the same mistakes“. As well as being hurt by the economic downturn, Pepsi suffered from a flawed financial hedging strategy that left it paying too much for commodities. And it ha
11、s suffered from some recent marketing disasters, including a campaign for Tropicana fruit juice that is widely regarded as one of the worst brand makeovers since Coca-Cola launched New Coke.Yet investors seem to be taking seriously Ms Nooyis claim that Pepsis future is bright. It helps that the firm
12、 has raised its dividend and announceda big share buyback. Investors also seem to be reappraising Pepsis decision last year to acquire the two independent firms that bottle its drinks. The deal had received a tepid( 太热情的) reception, not least because Coca-Cola had insisted tbat keeping syrup-making
13、and bottling separate made sense. Now, however, Coca-Cola has decided to follow Pepsis lead by acquiring its main bottlera move Ms Nooyi describes as “vindication(证明无罪) “.The hope is that integrating the bottling company into Pepsi will bring greater control over an increasingly diverse drinks portf
14、olio, and promote cross-marketing between the food and drink divisions. Pepsi, which jointly markets several different brands, dubs the clout this gives it with retailers and customers “Power of One“. The bottling acquisition should boost this tactic by ending the need to negotiate a division of the
15、 spoils on every big deal. When Wal-Mart calls asking for ajoint promotion of, say, Pepsi and Doritos, as it did for the Super Bowl in February, Pepsi can “respond in 24 hours, instead of six weeks“.Ms Nooyi wants to take this idea further, with a strategy she snappily dubs “Power of Power of One“.
16、By that she means partnerships with other frrms to cut the cost ofprocurement (采购) , or research and development. Pepsi has already signed a supplies and ad-purchasing deal with Anheuser-Busch, a big brewer.In the long run, much will depend on the success of Pepsis strategy to convince the public an
17、d regulators that it is on the side of reducing obesity, not creating it. This strategy will have several prongs, including reducing the amount of obviously unhealthy ingredients in its existing products, adding new healthier products to its portfolio, promoting healthier lifestyles and trying to po
18、int the finger of blame away from how many calories people consume to how few calories they burn.Pepsis growing portfolio of “good for you“ products now accounts for around $10 billion in revenues (nearly a fifth of the total). Ms Nooyi expects that figure to grow to $30 billion within ten years. Th
19、e firm has been hiring an army of experts on health to work in its research and development business, to give credibility to its claim that it is applying science to creating products that are better for its customers.Pepsi already claims to be making significant progress in making its “fun-for-you
20、products better for you“ by voluntarily removing trans fats long before it was required to do so, and reducing the amount of sugar, fat and salt.Quaker, which makes porridge, cereal, cereal bars and rice crackers, is Pepsis leading healthy brand. Pepsi hopes to use its expertise in product design an
21、d packaging to make these goods more enticing, especially to children at breakfast time. It is already testing oatmeal drinks and biscuits, as well as new flavours of porridge. Quaker Oats packaging will also get a more contemporary look, although the black-hatted Quaker mascot will survive. “Our go
22、al“, says Ms Nooyi, in typically forthright style, “is to rewrite the rules of breakfast“.There is no doubting the seriousness of Ms Nooyis drive to increase Pepsis sales of healthy products. But it will not be easy to push them without undermining sales of its other, less wholesome wares or appeari
23、ng to nanny its customers. Moreover, politicians and public-health campaigners may not regard selling more healthy products, while continuing to profit handsomely from unhealthy ones, as the best way to tackle obesity.(分数:70.00)(1).PepsiCos goal in the first half of the 2lst century is to _.A. outdo
24、 its biggest rival COCA-COLA B. become one of the defining companiesC. stop producing food that tend to lead to obesityD. enrich its product categories(分数:7.00)A.B.C.D.(2).According to Ms Nooyis plan, Pepsi will _ by 2012.A. reduce the salt in some of its biggest brands by 25%B. reduce the amount of
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- 大学 1587 答案 解析 DOC
