[考研类试卷]考研英语模拟试卷209及答案与解析.doc
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1、考研英语模拟试卷 209及答案与解析 一、 Section I Use of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points) 1 Nobody, it seems, wants to be left out of Argentinas current boom in television reality shows. After the success of local versions
2、of “Big Brother“ and “Survivor“, a camera is now to be (1)_ in the presidential palace, the Casa Rosada, to film everything (well, almost) (2)_ President Fernando de la Rua gets (3)_ to. The results will be edited and (4)_ several times a day, (5)_ the state channel, Canal 7; thus dispell, it is (6)
3、_, the notion that the president spends his time twiddling his thumbs to his economy minister, Domingo Cavallo, runs the country. This is a dangerous strategy. Mr. de la Ruas predecessor, Carlos Menem, was famous for his love of show business, even closing his 1995 presidential campaign (7)_ an appe
4、arance on the hit show “Videomatch“. In deliberate (8)_, before his election victory two years (9)_. Mr. de la Rua (10)_ in television commercials that he was a very boring man. Audiences agree: his appearances last year on several leading talk (11)_ made their ratings fall. Worse, when he decided t
5、o make his own appearance on “Videomatch“ last December, a member of the audience blamed him and left him (12)_ embarrassed. With a congressional election (13)_ in October, opinion (14)_ suggest that over three-quarters of Argentines (15)_ dissatisfied with Mr. de la Rua. That, says his circle, is a
6、t least partly due to his (16)_ portrayal by Freddy Villarreal, an impressionist on “Videomatch“, and by leading newspaper cartoonists, such as Nik in La Naeion. Mr. de la Ruas team is apparently pressing the (17)_ to be nicer. But it is unclear whether blanket (18)_ will help the president win (19)
7、_ viewers, or whether they will vote that Fernando should (20)_ the house in 2003. ( A) installed ( B) set ( C) established ( D) settled ( A) what ( B) that ( C) whatever ( D) which ( A) down ( B) at ( C) up ( D) on ( A) announcing ( B) broadcasting ( C) announced ( D) broadcast ( A) at ( B) in ( C)
8、 on ( D) through ( A) hoping ( B) hoped ( C) wishing ( D) wished ( A) in ( B) by ( C) through ( D) with ( A) opposite ( B) contrary ( C) contrast ( D) opposition ( A) ago ( B) before ( C) back ( D) ahead ( A) admitted ( B) declared ( C) claimed ( D) boasted ( A) shows ( B) performances ( C) acts ( D
9、) programmes ( A) seeming ( B) looked ( C) seemed ( D) looking ( A) approached ( B) approaching ( C) coming ( D) verging ( A) census ( B) surveys ( C) ballots ( D) polls ( A) is ( B) were ( C) are ( D) was ( A) uncaring ( B) insensible ( C) unconcerned ( D) unsympathetic ( A) channel ( B) media ( C)
10、 show ( D) TV ( A) exposure ( B) revelation ( C) display ( D) disclosure ( A) through ( B) out ( C) back ( D) up ( A) leave ( B) abandon ( C) depart ( D) quit Part A Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points) 21 At current on
11、line-ad rates, it is almost impossible for web publishers that create their own content to make money just ask any of the two dozen, from Z.com to eCountries that have gone bust in the past month alone. The mason for the bloodbath is simple: advertisers are not willing m pay enough for web ads to su
12、pport the cost of displaying them. To see why, consider a credit-card firm that wants to find customers online. Say it runs a campaign to display its banner ad to 2 million viewers. Using industry averages, one out of every 200 viewers can be expected to click on the ad: one out of every 100 of thos
13、e will actually sign up for a credit card. Thus, the campaign would yield 100 new customers. Offline, the firm pays about $150 for each customer it acquires, through anything from direct mail to television ads. Using the same rate, it would therefore be willing to pay $15,000 for those 2 million onl
14、ine-ad views, or a cost-per-thousand-views (CPM) rate of $7.50. Now consider the economics of the website that is running those ads. It probably does not have its own ad sales team, so it is getting those credit-card ads from an advertising network such as DoubleClick. The network takes half the rev
15、enues, leaving the site with a CPM of $3.75. Imagine that the site is very successful, say among the top few hundred on the web. If so, it may be able to generate 10m page views a month. At $3.75 per thousand views, that means revenue of $37,500 a month. Take out hardware, software and bandwidth cos
16、ts, and enough might be left to support two employees or so. This grim picture can be improved by selling more than one ad per page, but such clutter often comes at the cost of a lower rate of “click-throughs“ and, eventually, even lower CPMs. The site can try to charge higher CPMs by providing more
17、 information about viewer demographics, to help advertisers target their ads, or by claiming that it has a sign that may justify a fee for brand-building advertisers. But advertisers are skeptical. The biggest web portals get their content almost for free a mixture of material from other-sites and c
18、ontent created by viewers and attract so much traffic that they can support huge organizations on low CPMs. But for most smaller websites, there is no way out. Those that cannot find revenue sources beyond advertising will either go bust or be forced to admit that their site is a non-profit enterpri
19、se. If truth-in-advertising rules were enforced, most dotcoms would be dotorgs. 21 In nowadays, earning money from the web is rather_. ( A) difficult ( B) unimaginative ( C) easy ( D) impossible 22 Who can really get profits from the ads? ( A) All the websites with ads. ( B) Some powerful sites. ( C
20、) Peer advertising websites. ( D) Ad advertisers. 23 From the passage, we can see that_. ( A) small websites should be annexed by big ones ( B) most websites will go bust ( C) dotorgs charged more from advertising ( D) most website advertisings are not actually the truth 24 Using industry averages,
21、if 400 viewers can be expected to sign up a credit,card, how much viewers will actually see the ad? ( A) 2 million ( B) 4 million ( C) 16 million ( D) 8 million 25 The authors attitude to the future of websites is_. ( A) distrustful ( B) pessimistic ( C) detesting ( D) optimistic 26 The consequences
22、 of heavy drinking are well documented: failing health, broken marriages, regrettable late-night phone calls. But according to Gregory Luzaichs calculations, there can be a downside to modest drinking, too though one that damages the wallet, not the liver. The Pek Wine Steward prevents wine from spo
23、iling by injecting argon, an inert gas, into the bottle before sealing it airtight with silicon. Mr. Luzaich, a mechanical engineer in Windsor, Calif in the Sonoma County wine country first tallied the costs of his reasonable consumption in October 2001. “Id like to come home in the evening and have
24、 a glass of wine with dinner“, he said. “My wife doesnt drink very much. so the bottle wouldnt get consumed. And maybe I would forget about it the next day, and Id check back a day or two later, and the wine would be spoiled“. That meant he was wasting most of a $15 to $20 bottle of wine dozens of t
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