[外语类试卷]大学英语四级模拟试卷821及答案与解析.doc
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1、大学英语四级模拟试卷 821及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a want ad for the School Magazine with the title Assistant Editor Wanted. You should write at least 120 words and base your composition on the following points: 1. duties and requirements of the
2、post 2. means of contact and other necessary information 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark: Y (for YES) if t
3、he statement agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 Social media presents challenge to universities Universities have a new weapon in the batt
4、le to protect their reputations: the friendly student blogger A few days ago, Vshuf, an international student, posted a message on the Student Room discussion site. He/she wanted to know which university Glasgow, Birmingham, Warwick, Nottingham or the Institution (sic) of Education would be the best
5、 place to study business. The academic reputation of the institution was important, but there was another consideration. “How are people like in these universities?“ the post asked. “I have watched some videos about Warwick on YouTube and it seems to me that the people are snobby and arrogant in con
6、trast to those from Nottingham.“ Members were quick to defend Warwick, but Vshuf remained unconvinced. The thread highlights the difficulty that universities face in the age of social media. At a time when reputation is more important than ever because of higher student fees and greater global compe
7、tition, the ability to manage their reputations is increasingly falling out of their hands. How to reach an increasingly networked generation that is more inclined to trust the opinion of their anonymous peers on the internet than official bodies such as universities was a problem discussed at last
8、weeks Youth Strategy Marketing Conference 2011. Helen Pennack, head of marketing communications at the University of Leicester, says students now post queries on Facebook or the Student Room about open days or where to find their timetables, rather than simply contact the university directly. “When
9、we do relationship marketing communications, we are trying to strike up a two-way dialogue with students and they are taking the conversation away from us and having it with other people,“ she says. “How we make ourselves part of that conversation again is quite a challenge.“ Her university has resp
10、onded by setting up a system that allows students to sync (与 同步 )communications from Leicester with their Facebook account. But she says universities also need to be present in other web spaces used by students, such as Twitter. Warwick, which appointed a digital and online communications manager la
11、st year, knows well the benefits of having a social media presence. “A year ago, an applicant tweeted, Oh, no. I hear the University of Warwick is closing, what am I going to do?“ says Warwicks spokesman, Peter Dunn. While this tweet could have caused huge problems if spread, the university was able
12、 to tweet back, “Were still here, honest“. He says the communications team check what is being said about the university on social media once or twice a day, and responds if someone is confused or asking for information. But it depends on the forum. “If they are on the Student Room we assume they wa
13、nt to bitch (抱怨 ) about us behind our backs,“ he says. “If it is on a much more public space like Twitter or Facebook, someone like us can see it and respond.“ The challenge for universities is not only to know where to respond but when, and getting the tone right. “We are always careful about proac
14、tively intervening (主动干涉 ) in the conversation because that would be seen as rude,“ says Pennack. “What is much more effective is if one of our students wades in there and puts somebody straight.“ Some universities have already responded to this, she says, by having a group of students “primed to so
15、me extent to join the conversation and correct people where it is appropriate to do so“. It is not something Leicester has tried yet, but, she says, “we may consider it“. While Imperial College does not prime students, it does recruit a team of official student bloggers to write regularly about thei
16、r experiences at the university. They are not paid or moderated, and are free to blog about whatever they like. But there are occasional prizes for the most frequent bloggers. Pamela Agar, head of digital media at Imperial, says the college could potentially ask them to blog on a particular subject,
17、 but had not done so yet. “They can and do say negative things about us,“ she says. “When they do, its useful feedback.“ It can also make the blogs more authentic, she says something that is particularly important to the social media generation. Chris Fonseka, a third-year information systems studen
18、t at Imperial, says he applied for a student blogger role because he was attracted by the idea of having a voice around campus. He blogs about his general activities at the university. He also receives regular emails from students and prospective (未来的 ) students anxious to put queries about accommod
19、ation or finances to a real student. He says he has never felt restricted in what he writes. “If I honestly felt negative about Imperial, I would write about it,“ he says. Tom Ridgewell went a step further. While studying media at the University of Lincoln, he decided to create a television advertis
20、ement for the university and put it up on YouTube. “I labelled the videos as banned simply because its funnier to imagine that I actually showed them to a board of directors and got thrown out of the room. Also, videos generally do a little better with an exaggerated title.“ Ian Richards, press offi
21、cer at Lincoln, says the university only became aware of the advertisements once they were an online hit and Google alerts showed people were Hogging about them. “We didnt know what to make of them, but when students were talking about them on open days we felt it was something totally left field, b
22、ut a bit of a blessing for us.“ Ridgewell has since been commissioned to carry out work for the marketing department. How far universities should try to control what members of their community say about them on social media is something some have already faced with academic bloggers. In 2006, Erik R
23、ingmar resigned from his lecturing post at the London School of Economics after the university objected to him posting a speech critical of the university on his blog. But, while institutions are paying increasing attention to what is said about them on the web, most recognise that there is little t
24、hey can do about it. “Is it realistic to control every word thats out there about us?“ asks Richards. “I dont think so.“ 2 In the post, Vshuf asked about several institutions_. ( A) competitive strength ( B) tuition fees ( C) academic reputation ( D) social activities 3 What do we learn about univer
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