[外语类试卷]BEC商务英语(中级)阅读模拟试卷135及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 135及答案与解析 一、 PART ONE 0 A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these gro
2、ups are known as a companys “publics“. In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public w
3、ill not buy products or services from a company that, in their view, is not responsible or trustworthy. B The government, as the protector of the society it governs、 is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, e
4、very business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as “publ
5、ic relations“, also called PR. C A classic example of public relations at work is McDonalds. It has always been important to McDonalds to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most i
6、mportant things in any McDonalds operation. For that reason, Kroc instructed the first McDonalds franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonalds litter or not. D McDonalds has always been socially responsible and extremely concerned about its ima
7、ge. These two facts are part and parcel of its public relationships. To McDonalds, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking signi
8、ficant action first, then announcing them to the public. Without the first step, the second would be meaningless. 1 All businesses are involved in public relations. 2 Local government believes in a company just because it operates in accordance with public interest. 3 McDonalds regarded social respo
9、nsibility as an important part in its public relations. 4 A company needs to get on well with the surrounding publics. 5 McDonalds developed a good image of valuing cleanliness even by keeping clean in the neighbourhood. 6 McDonalds valued quality, service, cleanliness and value in its daily operati
10、on. 7 No matter what kind of business a company does, it needs to pay attention to public relations. 二、 PART TWO 7 Read this text about electrical power in Canada.Choose the best sentence from the list A G to fill each of the blanks.For each blank (8 12) mark one letter (A G) on your Answer Sheet.Do
11、 not mark any letter twice.One answer has been given as an example.ELECTRICITY: WEALTH, MONEY, POWERCanadian industries have prospered for more than a century on the countrys abundance of cheap, reliable electrical power example. In fact Canada consumes more electricity on a per person basis than an
12、y country except for Norway 8Electricity is a significant source of export income for Canada 9 But in the 1970s, Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable sources of power. In 1985, exports of Canadian electrical power reached 1,400 million US dollars 10
13、 Net electricity exports account for more than 60% of Canadas balance of trade. Domestically Canada continues to generate electrical power, primarily from water. 11 Exports of electricity are now subject to forces far beyond the control of utility managers 12A. Besides, electricity from coal and nuc
14、lear is 50% to 75% cheaper than many other industrial nations.B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.D. Canada and
15、 the U. S. imported and exported power in almost equal measures after 1901.E. Two large nuclear power plants began to generate electricity.F. Since then, electricity exports have declined but they have continued to exceed 700 million US dollars.G. Environmental and trade policies all influence elect
16、rical production and trade. 三、 PART THREE 12 Read the article below about price system, and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose. PRICE SYSTEM Prices determine how resources are to be used. They ar
17、e also the means by which products and services that are in limited supply are rationed among buyers. The price system of the United States is a very complex network composed of the prices of all the products bought and sold in the economy as well as those of a myriad of services, including labor, p
18、rofessional transportation, and public utility services. The interrelationships of all these prices make up the “system“ of prices. The price of any particular product or service is linked to a broad, complicated system of prices in which everything seems to supply to the transaction, guarantees on
19、the product or service, delivery terms, return privileges, and other factors. In other words, both buyer and seller depend more or less upon everything else. If one were to ask randomly selected individuals to define “price“, many would reply that price is an amount of money paid by the buyer to the
20、 seller of a product of service or, in other words, that price is the money value of a product of service as agreed upon in a market transaction. This definition is, of course, valid as far as it goes. For a complete understanding of a price in any particular transaction, much more than the amount o
21、f money involved must be known. Both the buyer and the seller should be familiar with not only the money amount, but with the amount and quality of the product or service to be exchanged, the time and place at which the exchange will take place and payment will be made, the form of money to be used,
22、 the credit terms and discounts that should be fully aware of all the factors that comprise the total “package“ being exchanged for the asked-for amount of money in order that they may evaluate a given price. 13 What is the main idea of the passage? ( A) The Inherent Weaknesses of the Price System.
23、( B) The Complexities of the Price System. ( C) Credit Terms in Transactions. ( D) Resource Allocation and the Public Sector, 14 According to the passage, the price system is related primarily to _. ( A) labor and education ( B) transportation and insurance ( C) utilities and repairs ( D) products a
24、nd services 15 According to the passage, which of the following is NOT a factor in the complete understanding of price? ( A) Instructions that come with a product. ( B) The quantity of a product. ( C) The quality of a product. ( D) Guarantees that cover a product. 16 According to the passage, which
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