Anne S. TsuiArizona State UniversityPeking UniversityXi'an .ppt
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1、1,Anne S. TsuiArizona State University Peking University Xian Jiaotung University International Association for Chinese Management Research Management and Organization Review,Scientific Process and Research Design,2,The scientific process Types of empirical studies Purposes of research design Contri
2、bution to global management knowledge Research ethics and IACMR values,Topics of this Session,3,Readings for this session,Required readings: Wallace, Walter. 1971. The Logic of science in sociology. Chicago: Aldine, pp. 11-25. IACMR Statement of “Commitment to Excellent” Tsui, A.S. 2006. Contextuali
3、zation in Chinese management research. Management and Organization Review, 2(1): 1-13. Supplemental readings: Tsui, A.S., Jone L. Pearce, Lyman W. Porter, and Angela M. Tripoli. 1997. “Alternative Approaches to the Employee-Organization Relationship: Does Investment in Employees Pay Off?” Academy of
4、 Management Journal, 40(5): 1089-1121. Xiao, Z.X. & Tsui, A. S. 2007. “Where brokers may not work: The culture contingency of social capital”. Administrative Science Quarterly, 53: 1-31. Yan, A. & Gray. B. 1994. Bargaining power, management control, and performance in the United States-China joint v
5、entures: A comparative case study. Academy of Management Journal, 37: 1478-1517.,4,Four sources of knowledge or truth,MythicalAuthoritativeLogicalScientific,5,Goal of Science: Seek truth or create knowledge,Science is the pursuit of truth, of explanation, prediction, and control a phenomenon. Truth
6、obtained from the scientific method contains both logic and evidence that are consistent with each other. Science is about the creation of knowledge, not the application of knowledge Science cannot settle debate about values (good or bad, right or wrong, e.g. stem cell research) - objectivity Ultima
7、te goal of science is to better the human condition,6,Methodology The conduct of scientific inquiry,Methodology is the science of finding out knowledge (truth). The standards for determining truth is rigor in logic and methods The scientific community determines the standards of rigor and profession
8、al competence. Each scientist is accountable to the scientific community for adhering to standards of professional competence and norms. The visible part of our scientific conduct and results is “reconstructed logic” The ethics of science is in the conduct of the scientist.,7,Reality (Epistemology)
9、Three views in social sciences,Premodern: Only one reality, no individual experience matters or allowed. Modern: There is an objective reality (e.g., the temperature) but we have different subjective experience of it (e.g., warm, cold). Agreement in subjective experiences could indicate objective re
10、ality. Postmodern: No objective reality, only images of reality or subjective experiences, and all are true. Agreement is neither necessary or desirable to define reality.,8,Normal Science based on the modern view of reality,Normal science is empirical science data, evidences or observations are nec
11、essary to support theory. Determination of significant fact, matching of facts with theory, and articulation of theory basic paradigm of normal science that we accept.Research based on shared paradigm is committed to the same rules and standards for scientific practice. That commitment and the appar
12、ent consensus it produces are both the genesis and the continuation of a research tradition. Paradigms involve different assumptions of truth or reality normal science is based on a modern view of reality.,9,The Domain of Organization and Management Research,Inter-firm level: firm to firm, firm to e
13、nvironment Firm level: Strategy, structure, culture, process Group level: process, structure, dynamics Individual level: attitudes, behavior, decision, perceptionCross-level: firm group individualfirm individualindividual group firm,10,Commonly Used Research Methods in Management,Survey Research (调查
14、研究) Laboratory experiments (实验室研究) Quasi experiments (准实验) Secondary data design (二手数据分析) Qualitative and case methods (定性和个案研究),11,Scientific Research,Scientific research is a systematic, controlled, empirical, and critical investigation of natural or social phenomena (using commonly accepted metho
15、dology) that either (a) is guided by theory and hypotheses about the presumed (true) relations among such phenomena, or b) results in theory and propositions about the possible (true) relationships among such phenomena.,12,Two Types of Empirical Research,Theory testing empirical research Surveys (in
16、terview, mail, internet, phone) Experiments (university setting) Quasi experiments (university or company) Secondary data (financial, operational, personnel)Theory building empirical research Qualitative research (interview, observation, text) Case methods (interviews, text, secondary data),13,Deduc
17、tive research 演绎研究,Inductive research 归纳研究,Theoretical research 理论研究,A Simplified Scientific Research Process and Types of Research,Descriptive research,1. Research Question 研究问题,3. Theory and Hypotheses 理论和假设,4. The empirical study实证研究,2. Literature review文献回顾,14,Elements of the Scientific Process,
18、Theories,Hypotheses 假设,Observations,Empirical Generalization 实证概括,Accept or reject Hs,Logical Deduction 演绎逻辑,Research Design, instrumentation, scaling, sampling,Measurement, sample summarization, parameter estimation,Concept formation Propositions Induction 形成概念、假设, 归纳,Logical Inference 逻辑推理,Tests o
19、f hypotheses,From W.L. Wallace, The Logic of Science in Sociology, Figure 1,15,The Scientific Process - Review,Curiosity or puzzle,Research Question,Literature review,Theory?,Yes,No,Deductive Design,Inductive Design,Observation,16,The Truth #,Research is “messy”. The “reconstructed story” does not r
20、eveal the “messiness” in the “construction process”. Research is “perseverance” through iterations of induction and deduction Thomas Edison 2000 times before he succeeded 2000 step journey,17,Research design: Purpose 1 - variance control,Systematic variance系统变异 Extraneous variance外生变异 Error variance
21、误差变异A good research design should: maximize systematic variance, control extraneous variance, and minimize error variance,18,Approaches to variance control,Maximize systematic variance Through good experimental control Through a strong theory Through systematic sampling Control extraneous variance T
22、hrough randomization or matching of subjects Through including meaningful control variables Minimize error variance Through controlled conditions Through valid measurement,19,Variance Control in EOR study (Tsui, et al 1997, AMJ),Systematic: Independent variable (EOR) Sample selection multiple indust
23、ries (5), multiple firms (10) 85 jobs Measurement of I.V. 4 types at the job level QSC 31%, UI 18%, OI 18%, MI 33% Extraneous: Control variables individual, job, company 8 total Error: Precision in measurement (EFA and CFA),20,Variance Control in IJV control study (Yan & Gray, 1994, AMJ),Systematic:
24、 Independent variable (Management Control) Sample selection theoretical sampling using criteria of IJV age, size, industries, ownership (4). Measurement or data interviews and archives Extraneous: Through sampling match of age, foreign country, etc. Error: Triangulation of data from multiple sources
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