剑桥商务英语初级-46及答案解析.doc

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1、剑桥商务英语初级-46 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：5，分数：5.00)1.Send $30 for catalog. Refundable against purchase. A. $30 will be returned if you buy the product. B. Customers should pay $ 30 for the catalog. C. The money can not be taken back.（分数：1.00）A.B.C.2.If any problem occurs, contact your

2、 nearest Sony dealer. Whenever something goes wrong,（分数：1.00）A.A. call the local maintenance engineer. B.B. contact the seller closest to you. C.C. repair it yourself.3.Meeting Hall Multi-language instant translation system, 4th floor A. Translation is done at the same time. B. Speeches will be tran

3、slated later. C. You will get translated version right away.（分数：1.00）A.B.C.4.Press a third button so that the alarm is set. A. To set the alarm, you need to press the button three times. B. There are three buttons needed to set the alarm. C. After pressing a third button, you finish setting the alar

4、m.（分数：1.00）A.B.C.5.Boarding times: 30 minutes before departure time for domestic and 1 hour for international flights. A. You must get to the airport earlier if you are about to go abroad. B. It takes thirty minutes to check in for domestic flights. C. More lime is requested for international flight

5、s before taking off.（分数：1.00）A.B.C.二、BPART TWO/B(总题数：1，分数：10.00) Look at the list below. It shows the contents of a Web. For questions 6-10, decide which part (A-H) each person on the opposite page should visit. For each question, mark the correct letter (A-H)on your Answer Sheet. Do not use any let

6、ter more than once.BCONTENTS/BA HomeB BusinessC WorldD PeopleE Finance however, the returns of Climbers remained almost the same.（分数：2.00）填空项 1:_(5).Compared to the slightly increasing returns of Climbers and Winners in this year, the returns of Losers decreased a bit.（分数：2.00）填空项 1:_四、BPART FOUR/B(

7、总题数：1，分数：7.00) Read the article below about advertising Strategy. Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt Say. For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.BCompetitive Advertisin

8、g Strategy/BIn terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adop

9、ting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.The companys good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round pr

10、omotions. Coca-Colas attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.The companys recent strategy to develop new products specifically targeted at national markets was successfully illustra

11、ted in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a var

12、iant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.（分数：7.00）(1).The three-year cooperation with the football player Thierry Henry has helped Coca-Cola France sell its products well.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(2).Using cel

13、ebrities is a new way of making ads for Pepsi Co.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(3).Coca-Cola was a major sponsor for the football world cup in France.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(4).The companys soft drinks sell well all year round.（分数：1.00）A.A. Right B.B. Wrong C.C

14、. Doesnt Say(5).Coca-Colas attempts to diversify its product have been proved to be successful.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(6).Fanta Latina and Fanta Madness are designed to appeal to French consumers.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(7).The low-calorie variant Coca-Co

15、la Light regarded as a distinct brand was the result of the companys advertising strategy.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say五、BPART FIVE/B(总题数：1，分数：6.00) Read the article below about the British longer working hours. For each question 23-28 on the opposite page, choose the correct answer

16、. Mark one letter (A, B or C) on your Answer Sheet.BPut Down That Tool/BThe British work longer hours than anyone else in the European Union (EU), which may account for Britains faster rate of economic growth in the past decade. But the European Commission wants to put a stop to it. In a recent repo

17、rt it notes disapprovingly that, “The UK is the only member state where weekly working time has increased over the last decade.“ The commission believes that British companies may be systematically violating the EUs “Working Time Directive “. This demands that Europeans should work a maximum of 48 h

18、ours a week on average. Under the directive, workers can sign an “opt-out“, agreeing to work more than 48 hours. Some 33% of British workers have signed such opt-outs, although only 16% are believed actually to be working more than 48 hours.Anna Diamantopoulou, the European commissioner for employme

19、nt and social affairs, has a doubt about that. Firms in other European countries have not made much use of opt-outs. But, she thinks, some British bosses may be forcing workers to sign opt-outs as a condition of taking a job. (Some Americans may actually want to work more than 48 hours, but surely n

20、o European would be so silly, seems to her reasoning.) Citing reasons ranging from “health and safety“ to the need to maintain “minimum social standards“ in the EU and to strike a better balance between work and family life, the commission is launching a “consultation of interested parties“ on possi

21、ble changes to the directive. The commissioner hopes that Britain will be able to come up with solutions on a voluntary basis. This sounds innocent enough. But, in reality, if it does not, the commission will probably devise a new directive.The commission is likely to push for tighter definitions of

22、 the conditions under which opt-outs can be used. This will inevitably reduce labour-market flexibility and may introduce yet more burdensome corporate form-filling and regulation. The British government claims to welcome the commissions review. Privately, however, it hopes that the appointment of a

23、 new commission next autumn will ensure that Mrs Diamantopoulou does not have enough time to revise the directive. She will certainly need to work long hours to get it done. Fortunately, being classified as a manager, at least she has an automatic opt-out from the Working Time Directive.（分数：6.00）(1)

24、.What is the attitude of the European Commission toward Britains longer working hour?（分数：1.00）A.A. It firmly supports it. B.B. It pays no attention to it. C.C. It wants to get rid of it.(2).British companies may be against the EUs “Working Time Directive“ by asking their employees to work（分数：1.00）A.

25、A. 52 hours B.B. 48 hours C.C. 45 hours(3).Which of the following is Annas belief? A. French firms have made much use of opt-outs. B. British bosses may force workers to sign opt-outs. C. American corps dont need any opt-outs.（分数：1.00）A.B.C.(4).What will be the outcome of the commissions push for ti

26、ghter definitions? A. Labour-market flexibility will be reduced. B. Corporate form-filling and regulation will become simple. C. A new directive will be devised.（分数：1.00）A.B.C.(5).What do we learn about Annas revision of the directive? A. She will appoint a new commission to revise it. B. She will h

27、ave to give it up due to lack of time. C. She will make use of opt-out to revise it.（分数：1.00）A.B.C.(6).Which of the following is true of Britains practice? A. Most of British workers have to work more than 48 hours a week. B. British government doesnt want to change its policy voluntarily. C. Britai

28、ns faster rate of economic growth is owed to its longer working hour.（分数：1.00）A.B.C.六、BPART SIX/B(总题数：1，分数：12.00) Read the advertisement below about a consultant vacancy. Choose the correct word to fill each gap, from A, B, or C on the opposite page. For each question 29-40, mark one letter (A, B or

29、 C) on your Answer Sheet.BOXERA Consultancy opportunities/BAs a result of our growing business, OXERA (Oxford Economic Research Associates Ltd.) one of the UKs foremost economic consultancies specialisingU (29) /Ueconomic and financial analysis is recruiting new entrants at consultant level.We are i

30、nterested in excellent candidates with general microeconomic backgroundU (30) /Uhave done postgraduate degrees in economics. U(31) /Uthe moment, we are also particularly lookingU (32) /Ucandidates either with transport demand modeling experienceU (33) /Uwith experience in the communications sector.O

31、ur interests cover a wide rangeU (34) /Ubusiness sectors worldwide: competition policy, financial economics, and environmental economics. New staff are quicklyU (35) /Uin challenging projects for clients or in OXERAs own program of events and publishing. U(36) /Uof OXERAs work is at the cutting edge

32、 and there can beU (37) /Ubetter places to apply your economic skills. Direct experience of one of our core sectors energy, water, communications and transport would be helpfulU (38) /Uyour application, U(39) /Uit is not essential. What youU (40) /Uhave is:（分数：12.00）A.A. in B.B. over C.C. onA.A. who

33、m B.B. who C.C. thoseA.A. During B.B. Upon C.C. AtA.A. for B.B. up C.C. intoA.A. and B.B. nor C.C. orA.A. from B.B. of C.C. acrossA.A. involving B.B. involved C.C. involveA.A. Much B.B. None C.C. LotsA.A. little B.B. few C.C. manyA.A. with B.B. by C.C. toA.A. if B.B. despite C.C. butA.A. must B.B. m

34、ight C.C. can七、BPART SEVEN/B(总题数：1，分数：10.00) Read the memo and the letter below. Complete the customer complaint form on the opposite page. Write a word or phrase (in CAPITAL LETTERS ) or number on lines 41-45 on your Answer Sheet.BMemorandum/BUDate: 11 Feb., 2004 Subject: Order No. 256/UUFrom: Sale

35、s Supervisor To: Amy, trainee/UWe made a mistake with the order of Court Hotel.Please flu in the customer complaint form and pass it to Maggie Manning and ask her to deliver the juice next week.BCourt Hotel/BChilcompton, Bath, BA3 4SA, UKSlembrouck BVBAVioletstraat 187B-1000 BrusselsBelgium 2 Feb. ,

36、 2004Dear Sir/Madam,UOrder No. 256/UWe have just received the above order.Unfortunately, you sent us 1,000 bottles of shampoo instead of 1,000 bottles of orange juice ordered. We need the juice for a wedding party in two weeks time.Please deliver the juice that we ordered as soon as possible. You ca

37、n collect the shampoo at the same time.Yours faithfully,BSales Department/BCustomer Complaint FormCUSTOMER (41) _ Chilcompton, Bath, BA3 4SA, UKPRODUCT NO. (42) _ProblemPRODUCTS ORDERED (43) _PRODUCTS DELIVERED (44) _Action tokenSOLUTION (45) _（分数：10.00）(1).（分数：2.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1

38、:_八、BWRITING/B(总题数：2，分数：10.00)6. You are the president of a company and have to go to Melbourne for a business trip. Write a memo to your personal assistant: asking her to book a room at your favorite hotel suggesting the kind of room you want telling her how long you will stay. Write 30-40 words. W

39、rite on your Answer Sheet.（分数：5.00）_7. Read this part of a note from Emma Jackson, boss of a French travel agency. We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite

40、them to make advertisements. Write a letter to Hotel Mecure: giving a brief self-introduction saying what kind of brochure you are going to print stating the rate of advertising asking for a prompt reply. Write 60-80 words. Write on your Answer Sheet.（分数：5.00）_九、BLISTENING/B(总题数：1，分数：8.00)BPART ONE/

41、B For questions 1-8 you will hear eight short recordings. For each question, mark one letter (A, B or C) for the correct answer. You will hear the eight recordings twice.（分数：8.00）(1).Which pie chart is correct? （分数：1.00）A.B.C.(2).What is the post advertised?（分数：1.00）A.A. Personnel Manager B.B. Marke

42、ting Manager C.C. Production Manager(3).Why has the flight been delayed?（分数：1.00）A.A. because of weather B.B. because of technical reasons C.C. because of one passengers absence(4).What model did the man get? （分数：1.00）A.B.C.(5).What is the price the customer ask for? （分数：1.00）A.B.C.(6).Who is the ne

43、w manager? （分数：1.00）A.B.C.(7).What is the customers name?（分数：1.00）A.A. Aldridge B.B. Altridge C.C. Alldrige(8).How much does the man have to pay each day? （分数：1.00）A.B.C.十、BPART TWO/B(总题数：1，分数：7.00) Look at the notes below. Some information is missing. You will hear a telephone talk on making TV com

44、mercial. For each question 9-15, fill in the missing information in the numbered space using a word, numbers or letters. You will hear the conversation twice.BCity TV, Advertising Department/BReserving FormCUSTOMER: Hawkins however, the returns of Climbers remained almost the same.（分数：2.00）填空项 1:_ （

45、正确答案：B）解析：(5).Compared to the slightly increasing returns of Climbers and Winners in this year, the returns of Losers decreased a bit.（分数：2.00）填空项 1:_ （正确答案：E）解析：四、BPART FOUR/B(总题数：1，分数：7.00) Read the article below about advertising Strategy. Are sentences 16-22 on the opposite page Right or Wrong?

46、If there is not enough information to answer Right or Wrong, choose Doesnt Say. For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.BCompetitive Advertising Strategy/BIn terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with th

47、e football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets.The companys good results in the soft drinks market are partly due to its strategy to limit the impact of season