[外语类试卷]大学英语四级模拟试卷127及答案与解析.doc
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1、大学英语四级模拟试卷 127及答案与解析 一、 Part I Writing (30 minutes) 1 1. 从何处得知信息; 2自己胜任并需要这份工作的理由; 3希望对方安排时间面谈。 An Application Letter 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attac
2、hed to the passage. For questions 1-7, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 2 Google Closes In on DoubleCli
3、ck Deal Score one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Googles (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googles favor marked a major win for the Web search Goliath, which is batt
4、ling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web queries. But Google cant claim victory yet. The European Unions antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its
5、 business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. “This is round one of a two-round battle,“ says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit p
6、ublic interest group that opposed the merger. “The EU can kill the deal, there is no question about it.“ The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning onl
7、ine customer data collection and privacy. The Personal Business of Ad Placement Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessW, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue th
8、e merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the p
9、oster-like banners-DoubleClicks forte-that run on most Web sites. Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in i
10、ts network. The more data they collect, the better they can match a marketers ad to a potentially interested customer, and the higher the premium they can charge on the ad. But consumer groups see the issue another way: the more data collected, the higher the risk of violating someones privacy. For
11、the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad ma
12、rket to give Google an unfair monopoly. “Competition among firms in this market is vigorous and will likely increase,“ the commission majority wrote in a statement. Increased Competition Recent announcements by Googles chief competitors support this argument. On Dec. 19, Microsoft-one of the few to
13、challenge Googles merger before the FTC-announced a $500 million, five-year advertising deal to place ads on Viacoms (VIA) network of popular Web sites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about
14、visitors to Viacoms sites. Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social network in the U.S., after News Corps (NWS) MySpace, and well-trafficked social news site Digg (BusinessW, 9/19/07 ). “When Microsoft comes into a room and tal
15、ks about anticompetitive behavior and threats to privacy, no one can take them seriously,“ says the CDDs Chester. It also didnt help Google opponents that many of the companys competitors recently struck agreements to buy ad networks themselves, similar to Googles proposed deal with DoubleClick. Mic
16、rosoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessW, 5/18/07). Yahoo! (YHOO) and Time Warners (TWX) AOL also scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in funding to consolida
17、te their operations with other smaller ad networks (Business W, 11/1/07 ). In a statement on Googles blog, Chief Legal Officer David Drummond applauded the ruling: “The FTCs decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition does not thre
18、aten competition in what is a robust, innovative, and quickly evolving online advertising space.“ Privacy Violation? But will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessW, 11/14/07 ), saying it was
19、 more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling. Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients sites, would violate consumer privacy. The sh
20、eer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what millions of individual consumers do on the Web, critics say. Googie counters that DoubleClick clients own information about who visits their sites and what they do there. Many
21、 of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it cant simply fuse its data with DoubleClicks customer information. However
22、, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free search ads. The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where information about us
23、ers Web activity is used to tailor online ads. The FTC said sites should clearly notify users when theyre collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands. The FTC said it plans to look into wh
24、ether “heightened protections“ are needed to safeguard consumer privacy online. 2 Why Google cant claim victory? ( A) Google doesnt agree to certain conditions. ( B) The European Union needs to sign off on the merge. ( C) Google has raised concerns about consumer privacy. ( D) Google cant begin inco
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- 外语类 试卷 大学 英语四 模拟 127 答案 解析 DOC
