[外语类试卷]大学英语六级改革适用(阅读)模拟试卷234及答案与解析.doc
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1、大学英语六级改革适用(阅读)模拟试卷 234及答案与解析 Section A 0 High street shops use a variety of means to attract shoppers, such as striking window displays, huge red “Sale“ signs and special promotions. Online retailers also【 C1】_ similar techniques to tempt people to their websites and to make a purchase. “In the Inte
2、rnet【 C2】 _ years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy. Todays online retailers are using e-mail marketing, personalized technology, sm
3、art search engines and【 C3】 _ in an effort to increase traffic and sales. Some online retailers are using【 C4】 _ e-mail services to encourage customers to visit their sites. The travel and leisure retailer L, for example, sends more than 2 million emails to customers every week. The content of the e
4、mail is【 C5】_ to fit the recipients age, lifestyle and other factors. Carl Lyons, head of marketing at L UK, says: “E-mail is a different medium with its own culture, so you have to know how to use it【 C6】 _ if its going to be effective. What youre trying to do is to【 C7】 _ lookers into bookers.“ My
5、Points is an【 C8】 _ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be【 C9】 _ for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join an
6、d subscribers complete an online【 C10】 _ that produces 400 data points about them. A) incentive B) tailored C) diplomatic D) profile E) properly F) embarked G) boom H) targeted I) indicative J) deploy K) recommendation L) convert M) multimedia N) invariably O) redeemed 1 【 C1】 2 【 C2】 3 【 C3】 4 【 C4
7、】 5 【 C5】 6 【 C6】 7 【 C7】 8 【 C8】 9 【 C9】 10 【 C10】 10 Americas most popular newspaper website today announced that the era of free online journalism is drawing to a close. The New York Times has become the biggest publisher yet to set out plans for a paywall around its digital offering,【 C1】 _ the
8、accepted practice that internet users will not pay for news. Struggling with an evaporation of advertising and a downward drift in street corner sales, The New York Times intends to introduce a “metered“ model at the beginning of 2011. Readers will be required to pay when they have【 C2】 _ a set numb
9、er of its online articles per month. The decision puts the 159-year-old newspaper on the charging side of an【 C3】_ wide chasm (鸿沟 ) in the media industry. But others, including the Guardian, have said they will not【 C4】 _ internet readers. The New York Timess publisher, Arthur Sulzberger,【 C5】 _ tha
10、t the move is a gamble. Boasting a print【 C6】 _ of 995,000 on weekdays and 1.4 million on Sundays, The New York Times is the third bestselling American newspaper, behind the Wall Street Journal and USA Today. While most US papers focus on a single city, The New York Times is among the few that can c
11、laim【 C7】 _ scope as well as 16 bureaus in the New York area, it has 11 offices around the US and maintains 26 bureaus elsewhere in the world. But like many in the publishing industry, the paper is in the grip of a【 C8】 _ financial crisis. Its parent company, the New York Times Company, has 15 paper
12、s, but【 C9】 _ a loss of $70 million in the nine months to September and recently accepted a $250 million【 C10】 _ from a Mexican billionaire, Carlos Slim, to strengthen its balance sheet. A) national B) interactively C) circulation D) loan E) crude F) exceeded G) charge H) ascend I) abandoning J) suf
13、fered K) serious L) deducting M) increasingly N) evaluation O) acknowledged 11 【 C1】 12 【 C2】 13 【 C3】 14 【 C4】 15 【 C5】 16 【 C6】 17 【 C7】 18 【 C8】 19 【 C9】 20 【 C10】 20 International airlines have rediscovered the business travelers, the man or woman who regularly jets from country to country as pa
14、rt of the job. This does not necessarily mean that airlines ever【 C1】 _ their business travelers. Indeed, companies like Lufthansa and Swissair would rightly argue that they have always【 C2】 _ best for the executive class passengers. But many lines could be accused of concentrating too heavily in th
15、e recent past on attracting passengers by volume, often at the【 C3】 _ of regular travelers. Too often, they have seemed geared for quantity rather than quality. Operating a major airline in the 1980s is essentially a matter of finding the right mix of passengers. The airlines need to fill up the bac
16、k end of their wide-bodied jets with low fare passengers, without forgetting that the front end should be filled with people who pay【 C4】 _ more for their tickets. It is no【 C5】 _ that the two major airline bankruptcies in 1982 were among the companies【 C6】 _ in cheap flights. But low fares require
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