[外语类试卷]BEC商务英语（高级）写作模拟试卷102及答案与解析.doc

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1、BEC商务英语（高级）写作模拟试卷 102及答案与解析 一、 PART ONE 1 Look at the graph below which shows the sales of some durable goods between the years of 2004 and 2009 in City A.Using the information from the graph, write a short report describing and comparing the sales of the durable goods in 2004 and 2009. Write 120-14

2、0 words.二、 PART TWO 2 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. You recently attended an international fair related to your companys line of business. Your Managing Director has asked you to write a report on the fair and its usefulness to the comp

3、any. Write the report for the Managing Director a brief overview of the international fair an assessment of the opportunities to make business contacts at the fair recommendations concerning the companys participation in the conference in future years. 3 You are dissatisfied with the poor lunch serv

4、ice that has recently been provided by the company. Write a letter to the company informing them of the fall in the standard of their service explaining why you are dissatisfied describing the bad effect the service has had on your work suggesting possible ways of improving the lunch service. 4 Your

5、 Managing Director has decided that the companys advertising should be improved and has asked you to consider ways of going about this. Write a proposal for the Managing Director summarising the strengths and weaknesses of the current advertising suggesting a different approach to advertise explaini

6、ng the benefits the improvements would bring. BEC商务英语（高级）写作模拟试卷 102答案与解析 一、 PART ONE 1 【正确答案】 This report aims to compare the sales of the durable goods in 2004 and 2009 in city A. Air conditioners marked the first rapidest growth and have doubled the amounts in the year of 2004, followed by refrige

7、rators and cars, both of which also doubled their amounts in 2004. The other two items TV and washing machine, though did not grow as rapidlly as the other three, have increased steadily from 2004 to 2009. Besides, TV remains the most popular item in household durable goods. Overall, all the mention

8、ed durable goods bears the trend of increase and air conditioner grows most rapidly, TV keeps the highest turnover. 二、 PART TWO 2 【正确答案】 Report on the international fair Introduction The report aims to illustrate the detailed information of the international fair and its usefulness to our company an

9、d recommend several suggestions. Assessments At the fair, the host stated the overall situation about our business field in recent years. On average, we all had pretty good performances in various situations. In order to encourage further improvement and cooperation, the government prepares to intro

10、duce more foreign investments. Therefore, the international fair will be held annually. All the companies at this fair are welcome to the following fairs. Some of the speakers from other companies mentioned that we should make a strong union within our industry to face potential challenges brought b

11、y foreign companies. International fair, as one of historical trading transactions, to take advantage of international exhibitions or trading fairs as its trading platform with the purpose to sell displayed commodities or services. Compared with others, international fairs play a positive role in pr

12、omoting advertising and searching potential purchasers, establishing and expanding sales territories. Recommendations As far as I know, there is an increasing trend to sponsor and attend international fairs. So our company should also get prepared for this kind of promotion activity, which is a wond

13、erful chance to sell our products abroad. We should make each effort to develop and promote our brand at home before we make enough preparations to participate in international fairs. Anyway, it is obviously a shortcut to expand and publicise our commodity to foreign market. 3 【正确答案】 March 3, 2005 D

14、ear Mr. Green, Boticario Brasil has had a contract with your company for the last two years, since we decided to outsource our lunch service. The main reason for us to do so was that our company changed the work hour, thus the lunch time for our staff was limited. As the Dinner Hall is in another bu

15、ilding, they do not want to spend time on this. The other reason was that at the time we felt that a reliable business partner could better our distribution and reduce costs. Your food deliveries were satisfactory until last Christmas; however, since January we have been finding the standard of your

16、 service absolutely below expectations. The food delivered to us became more and more expensive and of a relatively poor quality. Additionally, many employees pointed out that the menu did not offer any variety. It also came to our attention that the service staff was very slow and not always friend

17、ly to our staff. In February we were faced with yet another problem due to your poor service, when the lunch delivery to us was one hour late. We need to look into appointing a new food service company, preferably one with a wide range of “healthy food“ on their offer, such as salad, fusion food or

18、bio-drinks. We suggest you introduce a new concept of good quality food, like sandwiches “custom made“ for each employee from the components he/she chooses, for reasonable prices. I do hope you address this matter as top priority and reestablish the good service you used to provide, or else, Boticar

19、io will have to look for another business partner. I look forward to hearing from you. Yours sincerely, 4 【正确答案】 PROPOSAL ON WAYS TO IMPROVE ADVERTISING APRIL 2010 The proposal aims to set out various ways and possibilities available in order to improve our advertising. I SWOT Analysis As a result o

20、f a SWOT analysis, the following points summarise our main findings. Strengths We were the first major company in one sector to advertise. We benefit from a very high rate of brand recognition and therefore users remember our products by our slogan. Weaknesses Out of date. Despite being the innovato

21、rs when launching our advertising, the information provided before is, in many cases, out of date(prices, phone numbers). Not user-friendly. The structure of our paper is very rigid, so potential customers do not have freedom of movement. II Suggestions We are advertising our high-end model in the s

22、ame media as our other products. However, our target groups are business executives, therefore it would be advisable to place cur advertisements in the Financial Times. We should also think about advertising in some business journals. We should change some aspects of our advertisements. It would be

23、a good idea to have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should mention and also focus on some key facts which are important for business executives. We should mention that we implemented every standard of mobile co

24、mmunication and that our phones can be used everywhere in the world. III Conclusion Most benefits have been explained above, however, we strongly recommend to carry out such improvement as soon as possible. This might be possible either by training our in-house marketing team on advertising and management or either by contracting advertising designer specialist. We could highlight the fact that we must keep up to date with any legislation regarding data protection.