[外语类试卷]BEC商务英语(中级)阅读模拟试卷20及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 20及答案与解析 一、 PART ONE 0 Look at the statements and the short news below. Which news does each statement 1 7 refer to. For each sentence, mark one letter A, B, C or D oh your Answer Sheet. You will need to some of the letters more than once. A The Santa Cruz Operation Incorporate (SC
2、O), a US-based software developer, opened a representative office in Beijing yesterday. Founded in 1979, SCO has become the worlds leading developer and supplier of software for UNIX systems. The new office in Beijing will bring SCO closer to Chinese customers and help it understand the massive Chin
3、ese market better, said Lars Turndal, SCOS president and chief executive officer. SCO will mainly target government, departments, key industries and service institutions. B US computer giant International Business Machines (IBM) last week announced that it will invest at least $100 million in inform
4、ation technology projects in China. This makes IBM the first foreign company to become involved in the countrys top information infrastructure project, C Coca-Cola has been voted the top international company in Asia, according to a recent survey published by the Far Eastern Economic Review, a major
5、 Asian magazine. Readers of this and other prominent Asian economic magazines choose Coca-Cola from among 500 large international companies in Asia. Cola-Cola is now the worlds largest beverage company serving 685 million drinks per day in more than 195 countries. D GRD, the manufacturing giant, pla
6、ns to cut 1,500 jobs at its Portland factory over the next five years after union refusal to increase productivity. As a result, GRD have been forced to downsize the Portland plant. 1 One of the purposes of entering China is to have a better idea of Chinese market. 2 Its products are sold to over 19
7、5 countries. 3 One hundred million dollars will be invested. 4 Government departments are one of its major consumers. 5 This company is going to invest heavily in China to develop its information technology. 6 It is an American company devoted to the development of computer software. 7 It has been v
8、oted the best multinational company in Asia. 二、 PART TWO 7 Read the article about supermarket. Choose the best sentence to fill each of the gaps. For each gap 8 12, mark one letter (A G) on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning. Supermarket Sup
9、ermarket is a type of retailing institution that has a moderately broad product assortment spanning groceries and some nonfood lines, that ordinarily emphasizes price in either an offensive or defensive way. As a method, supermarket retailing features several related product lines, a high degree of
10、self-service, largely centralized checkout, and competitive prices. The supermarket approach to retailing is used to sell various kinds of merchandise, (8) . The term supermarket usually refers to an institution in the grocery retailing field. Most supermarkets emphasize price. Some use price offens
11、ively by featuring low prices in order to attract customers. Other supermarkets use price more defensively by relying on leader pricing to avoid a price disadvantage. Since supermarkets typically have very thin gross margins, they need high levels of inventory turnover to achieve satisfactory return
12、s on invested capital. Supermarkets originated in-the early 1930s. They were established by independents (9) . Supermarkets were an immediate success, and the innovation was soon adopted by chain stores. In recent decades supermarkets have added various nonfood lines to provide customers with one-st
13、op shopping convenience and to improve overall gross margins. Today stores using the supermarket method of retailing are dominant in grocery retailing. However, different names are used to distinguish these institutions (10) . A superstore is a larger version of the supermarket. It offers more groce
14、ry and nonfood items (11) . Many supermarket chains are emphasizing superstores in their new construction. Combination stores are usually even larger than superstore. They, too, offer more groceries and nonfoods than a supermarket but also most product lines found in a large drugstore. Some combinat
15、ion stores are joint ventures between supermarkets and drug chains such as Kroger and Sav-on. For many years the supermarket has been under attack from numerous competitors. For example, a grocery shopper can choose among not only many brands of supermarkets but also various types of institutions (w
16、are house stores, gourmet shops, meat and fish markets, and convenience stores). Supermarkets have reacted to competitive pressures (12) : Some cut costs and stressed low prices by offering more private brands and generic products and few customer services. Others expanded their store size and assor
17、tments by adding more nonfood lines (especially products found in drugstores), groceries attuned to a particular market area (foods that appeal to a specific ethnic group, for example), and various service departments (including video rentals, restaurants, delicatessens, financial institutions, and
18、pharmacies). A including building materials, office products, and, of course, groceries B attracting more customers with their low prices C primarily in either of two ways D to compete with grocery chains E a type of retailing institution F by size and assortment G than a conventional supermarket do
19、es 三、 PART THREE 12 Read the article below about general managers and the questions. For each question 13- 18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. General Managers (GMs) are a part of middle management and play a key role in organisations. Depending on the
20、size of the organisation a GM can be, for example, a senior manager responsible for a division or a subsidiary company or a less senior manager in charge of a department or section. They are a link or a less senior manager in charge of a department or section. They are a link between top management,
21、 who make policy decisions, and junior managers, who carry out these policies. Top management work through GMs and they can make the difference between good and bad policy and a motivated or demotivated workforce. The relationships GMs have with their bosses, subordinates and each other are very imp
22、ortant for the success or failure of an organisation. GMs within the same organisation need to have good working relationships with each other in order to apply policies in the same way throughout the organisation. At the same time, GMs are also required to make broad policies into plans that suit t
23、heir particular divisions or departments. In a company conflicts between the activities of various departments will inevitably arise, and it is the job of the GM to act as a link between the departments. Research has shown that the personality of a GM is very important in helping to resolve these de
24、partmental problems. The research has also shown that (as far as the personalities of GMs are concerned) GMs are ambitious people who have balanced temperaments and are good with people. In addition, good GMs combine these personality traits with a detailed knowledge of their business. They work har
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