[外语类试卷]BEC商务英语(中级)阅读模拟试卷18及答案与解析.doc
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1、BEC商务英语(中级)阅读模拟试卷 18及答案与解析 一、 PART ONE 0 Look at the statement and the company books description below. Which discription (A, B, C or D) does each statement 1 7 refer to? For each sentence 1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than on
2、ce. A Teaching Pitmans Shorthand This book provides everything the teacher in training, and in the classroom, needs to know about the present knowledge of the principles of learning and their theoretical and practical application to the teaching of Pitmans Shorthand. It covers the syllabuses for the
3、 Royal Society of Arts Teachers Certificate in Shorthand and the Joint Examining Boards Teachers Diploma in Shorthand. B Objective Tests in Economics The objective form of testing is being used increasingly in public examinations. By employing the following objective methods the book will assist the
4、 teacher in testing students knowledge: multiple choice; multiple completion; matching; and assertion reason. The questions may be used with any textbook covering the examinations in economics O level, RSA (Stage 1) and LCC (Intermediate). C Typing Person can learn to type accurately and quickly in
5、only a few hours. Type it! presents a speedy method of keyboard mastery followed by straight copy material which shows how to touch type for personal use without looking at the keyboard. Suitable for anyone who wishes to learn to touch type, the only prerequisite is intense concentration! D Descript
6、ive Economics C. D. Harbury, Professor of Economics and Head of Department of Social Science and Humanities. City University Offers a comprehensive description of the British economy. The book summarizes the theory underlying economics and the factual and institutional framework of the British econo
7、mic system. Graphs, maps, charts and exercises help to illustrate and extend the text. 1 College students studying how to be a good teacher. 2 A student trained to be a teacher of secretarial subjects. 3 Companys typist. 4 College students of economics. 5 School students taking economics for School
8、Certificate. 6 The companys secretary. 7 The teacher who teaching economics in college. 二、 PART TWO 7 Read the article about corporation merger. Choose the best sentence to fill each of the blanks. For each blank 8 12 mark one letter (A G) on your Answer Sheet. Do not use any letter more than once.
9、There is an example at the beginning Corporation Merger The most common kind of consolidation today is the merger. A merger occurs when two or more companies get together to from one company With the deregulation of natural gas, the nations 20 interstate pipeline companies became fearful of cutthroa
10、t competition. Some felt that they could increase their efficiency and improve their market flexibility by merging. In 1985 Internorth of Omaha paid $ 2, 3 billion for Houston Natural Gas Corporation, (8) . The system connected markets from coast to coast and raised sales to $10 billion. On occasion
11、, mergers have occurred between smaller companies in an industry dominated by a few giant firms. These smaller companies claim that (9) . They maintain that such action increases competition instead of reducing it. The Antitrust Division of the Justice Department has not always agreed with them. Fou
12、r major waves of mergers have taken place in this country. The first started in 1887, just prior to the pas sage of the Sherman Antitrust Act, and ended in 1904. It involved such giants as United States Steel and Standard Oil trying to create monopolies in their industries. From the end of World War
13、 I until the 1930s, large firms swallowed smaller firms to create oligopolies. The monopoly has no chance and the oligopoly little chance of succeeding today under present antitrust policy. The third major merger movement began in the 1960s, reached a peak in 1969, (10) . Many of the acquisitions in
14、volved giant firms in one industry buying up large companies in totally unrelated industries. Such mergers are called conglomerate mergers. A classic example is Mobil Oil Corporations purchase of the huge retail chain Montgomery Ward & Company. Mergers in the last ten years were in the thousands. Mo
15、re important is the value of the transactions, which has risen sharply. The number of mergers and acquisitions apply (11) . The petroleum industry had mergers and acquisitions valued at closed to $80 billion between 1981 and 1984. Other industries (12) were banking and finance, insurance, mining and
16、 mineral, and processed foods. A thereby gaining control of the worlds longest Pipeline B and then gradually declined C experiencing large takeovers D resulting in combinations of small firms E only to those valued at $100 million or more F when two or more companies get together to form one company
17、 G they need to merge to become more efficient and effective 三、 PART THREE 12 Read the article below about marketing management. For questions 18 20, mark one letter (A, B, C, D) on your answer sheat for the ansuer you choose. Marketing Management Playboys principal distritution channel until 1979 w
18、as a network of approximately 450 nonproprietary retail outlets throughout the United States, many of which also sold other brands of mens premium shoes. Play boys shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced
19、 in February or August. The company did not offer its retail accounts quantity discounts. Because producing high-quality mens dress shoes demanded highly skilled labor and specialized facilities, Playboys entire product life had been manufactured at the companys facility in Lynn, Massachusetts, thro
20、ugh our most of the companys history. As consumer preferences changed and fashion became more important in mens shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes that matched Playboys quality and feature specifications yet could extend the brands fr
21、anchise to a younger age group. Playboys executives labeled these styles “outside“ shoes, while those manufactured at the Lynn plant were called “inside“ shoes, in 1985, the average prices the retailer paid Playboy for pair of inside shoes was $52 and, for a pair of outside shoes, $34. Variable manu
22、facturing costs per pair of inside shoes were $40. The average cost of a pair of outside shoes to Playboy was $28. Playboy sold approximately 160 inside shoe styles and 56 styles made by outside mahufacturers, Since there were 80 sizes to each style, Playboy total SKUs numbered around 17,280, and it
23、 carried an inventory in stock of over 64,000 pairs, Both internal and external production schedules for each style were set in advance, based on sales projections. Playboy rarely did “makeup“ (styles not included in its regular product line, manufactured to the specification of a retailer) for a pa
24、rticular retail account. Each of Playboys 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform “previews“ at the beginning of fail and spring seasons as a method of increasing both consumer and
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- 外语类 试卷 BEC 商务英语 中级 阅读 模拟 18 答案 解析 DOC
