剑桥商务英语初级分类真题3及答案解析.doc

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1、剑桥商务英语初级分类真题 3 及答案解析(总分：95.00，做题时间：90 分钟)一、BREADING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：5，分数：5.00)1.Goods will be despatched to you on receipt of payment in full. A.You must pay the whole amount before goods are sent. B.You neednt pay in full until your goods arrive. C.Your goods will be sent when you

2、 have paid a deposit.（分数：1.00）A.B.C.2. The engineer was called because of a problem with equipment. Staff should tell the engineer about any equipment problems they have found. The manager wants to know before Friday about problems with equipment. （分数：1.00）A.B.C.3.Creaseys Office Support Abroad rang

3、e of small business services provided by a workforce with combined experience of over 45 years. Tel: 01358 782323 A.Creaseys, a small company, wishes to become partners with a more experienced organisation. B.Creaseys is combining with other small businesses to provide a variety of office services.

4、C.Creaseys offers the services of its skilled personnel to small companies.（分数：1.00）A.B.C.4.Maria, Enclosed is the schedule for this years training days. If you cant manage any of them, contact John. What should Maria do? A.Notify John of the training days she might miss. B.Inform John about the sch

5、edule for his training days. C.Ask John how to arrange her training schedule.（分数：1.00）A.B.C.5.DFN Motors to extend its Michigan assembly plant next year-600 new jobs Recruitment and training to start January CLICK HERE FOR FULL STORY A.A car company is increasing the capacity of its factory in Michi

6、gan. B.The staff at a car factory in Michigan will increase to 600 people. C.A car factory in Michigan is training recruits to start work in January.（分数：1.00）A.B.C.三、BPART TWO/B(总题数：1，分数：5.00)Questions 6-10 Look at the list below. It shows a list of articles in a business journal. For questions 6-10

7、, decide which article (A-H) each person on the opposite page should read. For each question, mark the correct letter (A-H) on your Answer Sheet. Do not use any letter more than once. CONTENTS ABank charges on currency exchange: are you getting the best deal? BCareer ladder: executive employment opp

8、ortunities CBranding: re-inventing your product DSetting up staff retirement schemes EWhich policy can best protect your premises against damage or theft? FGetting out of the red: reducing overheads GTransport issues-how they affect your business HExporting your brand-how to achieve this（分数：5.00）(1)

9、.Mesut Akman runs a successful cycle-manufacturing business and wants to sell some established product lines to overseas markets.（分数：1.00）填空项 1:_(2).Lena Feldt needs to pay off debts and cut costs at the executive employment agency where she is a senior manager.（分数：1.00）填空项 1:_(3).Janice Carter, PA

10、to the Chief Executive at Central Bank, is looking for an insurance deal to cover company property.（分数：1.00）填空项 1:_(4).Michael Kaminski wants to organise pensions for part-time employees in the advertising company where he is Head of Human Resources.（分数：1.00）填空项 1:_(5).Nicolas Perez, owner of an ins

11、urance company, wants to change his companys image to attract more customers in the domestic market.（分数：1.00）填空项 1:_四、BPART THREE/B(总题数：1，分数：5.00)Questions 11-15 Look at the chart below. It shows a manufacturing companys expenditure on recruitment and training, and its production levels over a ten-y

12、ear period. Which year does each sentence (11-15) describe? For each sentence, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. Expenditure on recruitment and training, and numbers of units produced （分数：5.00）(1).A drop in expenditure on both recruitment and training

13、resulted in a decline in the number of units produced.（分数：1.00）填空项 1:_(2).Production dropped sharply this year, even though the training budget saw an increase on the previous year.（分数：1.00）填空项 1:_(3).Despite the fact that spending on recruitment and training increased only slightly, output experien

14、ced a significant upturn.（分数：1.00）填空项 1:_(4).Fewer units were produced than the previous year, even though levels of recruitment spending were maintained, and the training budget was only slightly cut.（分数：1.00）填空项 1:_(5).In this year, the amount spent on training went up again, and production rose m

15、ore steeply than at any other time during the period.（分数：1.00）填空项 1:_五、BPART FOUR/B(总题数：1，分数：7.00)Questions 16-22 Read the report below about a talk on Customer Relationship Marketing (CRM). Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right o

16、r Wrong, choose Doesnt say. For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. CRM-Marketing in the 21st century With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swa

17、n is well qualified to lecture on marketing. At the industrys recent annual conference, he focused his talk on Customer Relationship Marketing (CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing cu

18、stomer loyalty is important: if you record the measurements of someones jeans, next time you can offer them a pair that fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a

19、 good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking custo

20、mers for their after- sales opinions and suggestions. But, he warns, approach CRM with care. If you cant measure customer response, then its better to keep to more traditional marketing methods.（分数：7.00）(1).In addition to being an author, Richard Swan is actively involved in the business world. A.Ri

21、ght B.Wrong C.Doesnt say（分数：1.00）A.B.C.(2).Swan Partners are the market leaders in delivering CRM. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(3).One aspect of Swans talk was to explain the advantages of developing a solid customer base. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(4).Swan believes t

22、he CRM approach is best suited to service industries. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(5).Having the right technology is the most important component of successful CRM. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(6).In Swans opinion, achieving company growth depends on a combination of se

23、veral factors. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.(7).Swan thinks all companies should move from old-fashioned marketing to CRM. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C.六、BPART FIVE/B(总题数：1，分数：6.00)Questions 23-28 Read the article below about the qualities of a good boss. For each questio

24、n (23-28) on the opposite page, choose the correct answer. Mark one letter (A, B or C) on your Answer Sheet. What makes a good boss better? Different businesses require different management skills. But some of these skills are common to all good managers. Everyones opinion of what makes a good boss

25、differs. Each work environment places different demands on managers, and a good boss in one workplace might not be as effective elsewhere. In large companies, where delegation and organisation are important, the role of the boss or chief executive is to encourage and generally get the best out of hi

26、s or her managers. In a small business, however, the bosss job is to ensure, without the help of any middle management, that staff at all levels meet targets. This requires a different set of skills. Being a good manager is important in any organisation, but its particularly so in small businesses,

27、says David Harvey, Director of management-research company Optima. This is because in a small company, the Director shapes the company culture and the overall atmosphere in the workplace. Without effective leadership, the company will fail, regardless of the strengths or weaknesses of the competitio

28、n. The most successful small businesses are those where the boss can get the employees to take an active role in the development of the organisation. It isnt just about paying staff more. A sense of purpose is also important. This doesnt have to take the form of ambitious mission statements, which a

29、re so popular with some management schools. Instead, its about communicating a set of business priorities that everyone in the organisation feels is important and that they want to achieve. If you take a holiday company, this sense of purpose can be about focusing on first-class customer service, so

30、 that all holidaymakers feel well looked-after on arrival in a resort. A good boss cares about the development of staff and recognises that the company will also gain if staff are encouraged to achieve their potential and succeed in their careers. People development depends on appropriate training a

31、nd providing the right environment in which people can learn, either formally or on the job. It is possible to acquire leadership skills. While some people have an instinctive understanding of what makes a good manager, others can learn as they go along.（分数：6.00）(1).What does the writer say about go

32、od managers in the first paragraph? A.They would succeed in all types of organisation. B.They share certain qualities with one another. C.They learn their skills in a good working environment.（分数：1.00）A.B.C.(2).What does the writer say the CEO of a large company must do? A.Encourage staff at all lev

33、els. B.Set higher performance targets. C.Motivate managers to achieve what they can.（分数：1.00）A.B.C.(3).Why does David Harvey believe directors are important in small companies? A.They are responsible for staying ahead of competitors. B.No one else takes part in the decision-making. C.Their style dir

34、ectly affects all the staff.（分数：1.00）A.B.C.(4).According to the writer, what can a boss do to promote success in a small company? A.Give staff the opportunity to earn a good salary. B.Make sure staff share the same aims. C.Follow the advice of management schools.（分数：1.00）A.B.C.(5).Why does the write

35、r mention the holiday company? A.to suggest a different approach to motivating staff B.to show the importance of providing good service to customers C.to give an example of some possible business values in practice（分数：1.00）A.B.C.(6).According to the writer, why is staff development important for a c

36、ompany? A.Staff work better if their individual careers are supported. B.Staff need to keep up to date with developments in the industry. C.Staff with problems can be helped to deal with them.（分数：1.00）A.B.C.七、BPART SIX/B(总题数：1，分数：12.00)Questions 29-40 Read the report below about the growth of low-co

37、st airlines. Choose the correct word to fill each gap from A, B or C on the opposite page. For each question (29-40), mark one letter (A, B or C) on your Answer Sheet. LOW-COST AIR TRAVEL For most organisations, it is very important to reduce travel costs. That is U U 1 /U /Umore and more companies

38、are booking flights with low-cost airlines; in fact, this U U 2 /U /Uof the market has grown dramatically in recent years. Low-cost airlines offer tickets at well below the prices U U 3 /U /Uby ordinary airlines, but U U 4 /U /Ustill meet the same safety standards and regulations. Operating costs ar

39、e reduced in a number of U U 5 /U /UFirstly, customers book directly with the airline, either on the internet or U U 6 /U /Uthe telephone. Low-cost airlines do not, U U 7 /U /Uhave to pay commission to travel agents. Further savings are U U 8 /U /Uas these airlines do not issue tickets-they simply g

40、ive customers a reference number. Passengers do not normally receive postal confirmation of their booking U U 9 /U /Uthey ask for it, which some do in order to carry proof U U 10 /U /Ubooking. Finally, low-cost airlines do not usually offer U U 11 /U /Uin-flight services. U U 12 /U /Ulow-cost airlin

41、es may soon become normal practice in the business world.（分数：12.00）(1). A.what B.when C.why（分数：1.00）A.B.C.(2). A.branch B.sector C.department（分数：1.00）A.B.C.(3). A.charged B.cost C.paid（分数：1.00）A.B.C.(4). A.must B.shall C.ought（分数：1.00）A.B.C.(5). A.methods B.ways C.approaches（分数：1.00）A.B.C.(6). A.thr

42、ough B.along C.over（分数：1.00）A.B.C.(7). A.however B.indeed C.therefore（分数：1.00）A.B.C.(8). A.made B.had C.done（分数：1.00）A.B.C.(9). A.if B.unless C.as（分数：1.00）A.B.C.(10). A.at B.for C.of（分数：1.00）A.B.C.(11). A.much B.many C.more（分数：1.00）A.B.C.(12). A.Choose B.Choosing C.Chosen（分数：1.00）A.B.C.八、BPART SEVEN

43、/B(总题数：1，分数：5.00)Questions 41-45 Read the memos below. Complete the conference booking form on the opposite page. Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet. HARRIS note which hotel guests ask for ice in their drinks and produce it next time they visi

44、t. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they think you have made. Swan believes that success requires an equal mix of market research, delivering

45、 what the customer expects, finding any weak areas in the system and asking customers for their after- sales opinions and suggestions. But, he warns, approach CRM with care. If you cant measure customer response, then its better to keep to more traditional marketing methods.（分数：7.00）(1).In addition

46、to being an author, Richard Swan is actively involved in the business world. A.Right B.Wrong C.Doesnt say（分数：1.00）A. B.C.解析：(2).Swan Partners are the market leaders in delivering CRM. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C. 解析：(3).One aspect of Swans talk was to explain the advantages of develop

47、ing a solid customer base. A.Right B.Wrong C.Doesnt say（分数：1.00）A. B.C.解析：(4).Swan believes the CRM approach is best suited to service industries. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B.C. 解析：(5).Having the right technology is the most important component of successful CRM. A.Right B.Wrong C.Doesnt say（分数：1.00）A.B. C.解析：(6).In Swans opinion, achieving company growth depends on a combination of several factors. A.Right B.Wrong C.Doesnt say（分数：1.00）A.