【学历类职业资格】电子商务英语自考题真题2017年04月及答案解析.doc

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1、电子商务英语自考题真题 2017 年 04 月及答案解析(总分：100.00，做题时间：90 分钟)1.Executing the e-business strategy online requires _ careful business planningit requires the technicians to build and maintain a site that can truly support the business over time.（分数：1.00）A.better thanB.worse thanC.more thanD.less than2.Keep all k

2、inds of payment options available to your customers. Not everyone feels comfortable _ through a credit card, or has one.（分数：1.00）A.buyingB.buyC.boughtD.being bought3.A computer hacker is someone who tries to _ computer systems, especially in order to get secret information.（分数：1.00）A.get outB.pull d

3、ownC.bring upD.break into4.After the online deal, you“d better immediately send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in _.（分数：1.00）A.a letterB.a visitC.a callD.an email5.Keep the customer _ of the order status at all times by e

4、mail or by providing a tracking link.（分数：1.00）A.upliftedB.updatedC.rememberD.forget6.The terms of an agreement or treaty are the _ that must be accepted by the people involved in it.（分数：1.00）A.containersB.conditionsC.confessionsD.considerations7.He wants to transfer some money to the _ of his daught

5、er.（分数：1.00）A.identityB.titleC.dataD.account8.Web storefronts _ close. Being on the Web means our business will be open 24 hours a day, 7 days a week.（分数：1.00）A.everB.neverC.oftenD.always9.They say China“s growth, though slower, is still very robust (强劲有力的) compared to the world“s _ economies.（分数：1.

6、00）A.anotherB.the otherC.otherD.others10.The report showed that 22% of Taobao customers in small towns used mobile application _ online. But the percentage declined to 17% in first- and second-tier cities.（分数：1.00）A.shopB.shoppedC.to shoppingD.to shop三、Passage 1(总题数：1，分数：8.00)It“s a goal for million

7、s of families every year to keep the Christmas spending within a certain amount of money, but you can still afford the gifts because your loved ones will enjoy them. This concern is becoming greater and greater these days. Even so, there are several things that you can do to help. Hit the sales. No

8、one wants to get up at four o“ clock in the morning and fight to get good deals on Black Friday ( the first Friday at Christmas time). It“s surely very difficult to pick up the courage and get out there in the cold for a gold deal. But sometimes it can be well worth it. Many retailers offer specials

9、 all through the day. Some even offer online Black Friday specials, so we may still be able to get a great deal on Black Friday. Read advertisements regularly. Once the Christmas shopping season is coming, retailers will be hungry for business. They will try their best to get us into the store. Plea

10、se read the weekly advertisements of sales among the major retailers from time to time. We may be lucky enough to find different prices for the same thing in different shops. Shop online. Some of us don“t like running from store to store to get the best price on the perfect gift. Some of us don“t li

11、ke to go out in the cold at all, and then, we can do online shopping. The world of online shopping makes it possible for us to visit all the major retailers and some specialty store on the Internet. We can find exactly what we are looking for at the best possible price without even having to leave t

12、he house. With traditional Christmas shopping, it will always take us a long time to wait if we want to get the perfect gift.（分数：8.00）(1).The underlined word “ specials “ in Paragraph 2 means _.（分数：2.00）A.赠品B.奢侈品C.特价商品D.圣诞礼品(2).We can have more choices to get a good deal _.（分数：2.00）A.on the Internet

13、B.in specialty storesC.from salesmenD.from retailers(3).In the passage the writer wants to _.（分数：2.00）A.tell us to shop onlineB.tell us the best way to do shoppingC.show us how hard it is to do Christmas shoppingD.give us advice on how to get a good deal at Christmas time(4).From the passage we can

14、infer(推断) that _.（分数：2.00）A.people are surely able to get a good deal on FridayB.it is possible for people to buy the perfect Christmas gift with less moneyC.retailers will be hungry because they are busy selling Christmas giftD.with traditional Christmas shopping, people can“t buy the perfect gift四

15、、Passage 2(总题数：1，分数：8.00)Searching by keywords is the most common method of using a search engine, but the problems with keywords are the relatively imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by us

16、ing a synonym of the keyword. The method of browsing on the other hand takes too much to find the relevant information. Directories like Yahoo try to circumvent the problem, but the manual process of classifying material on the Web takes up too much time, resulting in very few search results. Theref

17、ore new paradigms of searching are needed as well as new software that is able to categorize Web sites automatically. The majority of search engines come from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English

18、or who are non-native speakers have therefore many disadvantages on the Web. The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multicultural nature of the information society. The Internet has become a success throughout the world, but the A

19、merican search engines operate with a US-centric company structure and tend to concentrate upon the English language. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of

20、 the people who are using it.（分数：8.00）(1).A major problem of keyword searching is _.（分数：2.00）A.too little informationB.too much irrelevant informationC.too few exact resultsD.too many meanings(2).The underlined word “circumvent“ in the first paragraph is closest in meaning to _.（分数：2.00）A.avoidB.inc

21、ludeC.approachD.renew(3).Why do non-native English speakers have many disadvantages on the Web?（分数：2.00）A.The Internet is run by native English speakers.B.Computers are made in the United States.C.Most resources are in English and contain American culture.D.Chinese information is too difficult to re

22、trieve(4).Although search engines have their branches in many other countries, the American way of information presentation and their logic are still _.（分数：2.00）A.easily seenB.barely seenC.unknownD.unclear五、Passage 3(总题数：1，分数：4.00)E-commerce websites are now a well known concept among all net users.

23、 Every net surfer has come across or used services of e-commerce sites at some point. Customers always prefer websites that offer them secure transactions at the time of payment. As the instanecs of online credit card theft and hacking have increased, so is the need for installing secure and reliabl

24、e mode of online payment. In any given e-commerce design package three things are most importantuser friendliness, extended features and quality. E-commerce can help your e-business achieve greater heights and profits with the help of many features.（分数：4.00）(1).According to the writer, nowadays all

25、net users are familiar with the concept of _.（分数：2.00）A.mode of online paymentB.design packageC.e-commerce websitesD.user friendliness(2).The need for installing secure and reliable mode of online payment results from _.（分数：2.00）A.credit card theft and hackingB.the extended features and qualityC.gre

26、ater heights and profitsD.three important things六、完形填空(总题数：2，分数：15.00)第一部分：从所提供的选择项中选择一个最佳选项填入短文的空格内。 Teleshopping is becoming popular in Europe. The biggest Swedish company sells different kinds of things on TV in European countries, and in one year it can 1 about $100 million. In France there are

27、two teleshopping 2 , and the French spend about $20 million a year buying things 3 these channels for an hour every day last year. Now the government 4 opening other channels for teleshopping, including the largest American teleshopping company and a 24-hour teleshopping company. German businessmen

28、hope this new teleshopping will help them sell 5 things. Some people like teleshopping 6 they can do some shopping without leaving their homes, especially in the cities with heavy traffic. 7 at the same time, other Europeans do not like this new way of shopping. They call teleshopping “Junk on the A

29、ir“. They usually 8 the quality of the things sold on TV. The need 9 high quality makes the European teleshopping companies have to be different from the American companies. 10 will have to be more careful about the quality of the things they sell if they want to make money.（分数：10.00）A.saveB.earnC.s

30、pendD.loseA.channelsB.companiesC.businessD.stationsA.withB.throughC.toD.fromA.suggestB.agreeC.allowD.acceptA.leastB.mostC.lessD.moreA.whenB.untilC.becauseD.unlessA.SoB.ButC.ThereforeD.OrA.look atB.listen toC.worry aboutD.knock offA.forB.atC.withinD.afterA.YouB.WeCID.They第二部分：在下列课文片段中按文中意思提示填入遗漏的词。 O

31、ffline, Wal-Mart is a sprawling giant, the world“s largest 11 (零售商). Its U.S. stores number 3,300 and it employs more than one million workers, which means about one out of every 300 Americans is a Wal-Mart 12 (雇员). And the giant is getting bigger. Wal-Mart is 13 (扩展) its line to include designer cl

32、othes like those sold in Old Navy, and building its new stores with the capacity to offer more 14 (食品杂货). Wal-Mart plans on opening 70 new super centers in 2003. But 15 (在网上), down at #13, with only 6.5 million visitors, is Walmart. com. At the top is e-commerce wunderkind eBay, with 34.4 million vi

33、sitors, followed closely by Amazon with 25.6 million visitors.（分数：5.00）11.利益，获益 n./v. b _ _ _ _ _ _ （分数：1.00）12.传递，传达，转播 v. r _ _ _ _ （分数：1.00）13.额外的，附加的 adj. a _ _ _ _ _ _ _ _ _ （分数：1.00）14.跟踪，监测，追踪 v. t _ _ _ _ （分数：1.00）15.生产率，生产力 n. p _ _ _ _ _ _ _ _ _ _ _ （分数：1.00）16.有效率的，高效能的 adj. e _ _ _ _ _ _

34、 _ _ （分数：1.00）17.买，购买 v. p _ _ _ _ _ _ _ （分数：1.00）18.趋势，趋向 n. t _ _ _ _ （分数：1.00）19.私有的，私人的 adj. p _ _ _ _ _ _ （分数：1.00）20.服务 n. s _ _ _ _ _ _ （分数：1.00）21.online store （分数：1.00）22.sales strategy （分数：1.00）23.different needs （分数：1.00）pany growth （分数：1.00）25.future plan （分数：1.00）26.current customer （分数

35、：1.00）27.market analysis （分数：1.00）28.consist of （分数：1.00）29.in stock （分数：1.00）30.basic elements （分数：1.00）31.financial report （分数：1.00）32.website maintenance （分数：1.00）33.organizational structure （分数：1.00）34.payment options （分数：1.00）35.a new perspective （分数：1.00）36.buying habits （分数：1.00）37.sales chan

36、nel （分数：1.00）38.regardless of （分数：1.00）39.prevent from （分数：1.00）40.place the order （分数：1.00）41.We are looking for a new manager. Good business skills in staff recruitment, management, negotiation, marketing and management are 1(require). （分数：1.00）42.In most circumstances e-business 1(refer) exclusiv

37、ely to Internet businesses. （分数：1.00）43.Many large-and small-scale online grocer ventures have 1 (fail) or continue to lose money these months. （分数：1.00）44.He was valued for his skill in 1 (raise) money for the company. （分数：1.00）45.They began with a good idea. They 1 (see) a gap between what people

38、wanted and what was available. （分数：1.00）十、英译汉(总题数：1，分数：10.00)1 If you are serious about growing your online business, you need to know where your market is and how to reach it. 2 What does the future of Internet marketing look like right now? Pretty much like a teenager. Just take a look at today“s

39、teens, and here“s what you“ll see. IPods loaded with music they“ve selected 3 Cell phones used constantly for text messaging, sending photos or short video clips, web surfing and talking Wireless laptops that can link to the Internet from pretty much anywhere and what are these kids doing on their c

40、omputers? Reading new blog posts, watching viral videos friends send them, hanging out at social networking sites with people who share their interests, and creating their own web content and uploading it so other people can see it These kids tell us online business owners a lot. They tell us that p

41、eople are creating their own personal web experience. 4 They“re creating networks of trust made up of people, groups and businesses they want to hear from. 5 They“re eliminating what“s irrelevant to them and pulling in only what they consider significant. And they“re using a whole array of tools to

42、do this, while accessing a full range of media. That means that if we want to market to today“s Internet audience, we“ve got to become part of their trusted networks and use the same tools and media to reach them with content they want to see. And that boils down to one thing: segment, segment, and

43、segment.（分数：10.00）_十一、汉译英(总题数：5，分数：10.00)46.分析消费者的购物习惯是卖家的最重要的任务。 （分数：2.00）_47.我们可以用这个软件来解决你的支付问题。 （分数：2.00）_48.这几个因素都可能影响你的决定。 （分数：2.00）_49.在我们的行业中，物流比技术更重要。 （分数：2.00）_50.电子商务正在改变我们的生活，你准备好了吗? （分数：2.00）_电子商务英语自考题真题 2017 年 04 月答案解析(总分：100.00，做题时间：90 分钟)1.Executing the e-business strategy online requ

44、ires _ careful business planningit requires the technicians to build and maintain a site that can truly support the business over time.（分数：1.00）A.better thanB.worse thanC.more than D.less than解析：解析 本题考查形容词词组辨析。A 项的 better than 意思为“好于”；B 项的 worse than 意思为“不如”；C 项的 more than 意思为“不只是”；D 项的 less than 意思

45、为“少于”。本题的大意为：执行在线电子商务策略不只需要认真的商业计划，也需要技术人员建立、维护一个能真正长期支撑其生意的网站。故选 C。2.Keep all kinds of payment options available to your customers. Not everyone feels comfortable _ through a credit card, or has one.（分数：1.00）A.buying B.buyC.boughtD.being bought解析：解析 本题考查动词用法。正常的语序应该是这样的：Not everyone feels _ through

46、 a credit card comfortable，从语义逻辑上看，动词应为主动形式，buying through a credit card 为动名词短语作 feel 的宾语，comfortable 作宾语补足语。本题的大意为：给你的客户提供各种支付方式，并不是每个人对用信用卡支付都感到很舒服，或者并不是每个人都有一张信用卡。故选 A。3.A computer hacker is someone who tries to _ computer systems, especially in order to get secret information.（分数：1.00）A.get outB.pull downC.bring upD.break into 解析：解析 本题考查动词辨析。A 项的 get out 意思为“出去”；B 项的 pull down 意思为“摧毁，拉下来”；C 项的 bring up 意思为“养育”；D 项的 break into 意思为“闯入”。本题的大意为：电脑黑客是指试图闯入电脑系统的人，特