[考研类试卷]考研英语(阅读)模拟试卷104及答案与解析.doc
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1、考研英语(阅读)模拟试卷 104 及答案与解析Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)0 Its a brand new worlda world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. Theyre on supermarket shelves, of
2、course, but also in business plans for dotcom startups and in the names of sports complexes. Brands are infiltrating peoples everyday livesby sticking their logos on clothes, in concert programs, on subway-station walls, even in elementary-school classrooms.We live in an age in which CBS newscasters
3、 wear Nike jackets on the air, in which Burger King and McDonalds open kiosks in elementary-school lunchrooms, in which schools like Stanford University are endowed with a Yahoo! Founders Chair. But as brands reach(and then overreach)into every aspect of our lives, the companies behind them invite m
4、ore questions, deeper scrutinyand an inevitable backlash by consumers.“Our intellectual lives and our public spaces are being taken over by marketingand that has real implications for citizenship,“ says author and activist Naomi Klein. “Its important for any healthy culture to have public spacea pla
5、ce where people are treated as citizens instead of as consumers. Weve completely lost that space.“Since the mid-1980s, as more and more companies have shifted from being about products to being about ideasStarbucks isnt selling coffee; its selling community!those companies have poured more and more
6、resources into marketing campaigns.To pay for those campaigns, those same companies figured out ways to cut costs elsewhere for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no
7、 obligation to provide any benefits(such as health insurance)or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporaryeven
8、 though these jobs are usually held by adults who are trying to support families.The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with priva
9、te companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.1 Which of the following does the author NOT state as a factor in the increasing presence of brands in peoples lives?(A)The aggressive nature
10、 of corporate marketing.(B) The lack of government funding for schools and museums.(C) The lack of government regulations of marketing methods.(D)The corporate funding of public spaces.2 Naomi Kleins attitude towards the infiltration of brands into public spaces is one of _.(A)concern(B) ambivalence
11、(C) outrage(D)acceptance3 The text suggests that most contract laborers in the U. S._.(A)pretend to be part-time workers(B) may have trouble supporting their families financially(C) have work conditions comparable to those of low-wage workers overseas(D)are likely to receive health benefits from the
12、ir employers4 This text is mainly about_.(A)the problems with current corporate practices(B) the nature of current marketing campaigns and strategies(C) the importance of brands in American culture(D)the excessive presence of brands and marketing in peoples lives5 The last paragraph tells us that_.(
13、A)inadequate federal funding facilitated the privatization of schools and museums(B) public institutions were too quick to accept corporate marketing as a source of funding(C) companies manipulated schools through sophisticated ad campaigns(D)by the 1980s, very few public institutions were not being
14、 funded by corporations5 For centuries in Spain and Latin America, heading home for lunch and a snooze with the family was something like a national right, but with global capitalism standardizing work hours, this idyllic habit is fast becoming an endangered pleasure. Ironically, all this is happeni
15、ng just as researchers are beginning to note the health benefits of the mid-afternoon nap.According to a nationwide survey, less than 25 percent of Spaniards still enjoy siestas. And like Spain, much of Latin America has adopted Americanized work schedules, too, with shortened lunch times and more r
16、igid work hours. Last year the Mexican government passed a law limiting lunch breaks to one hour and requiring its employees to work their eight-hour shift between 7 a.m. and 6 p.m. Before the mandate, workers would break up the shiftgoing home midday for a long break with the family and returning t
17、o work until about 9 or 10 p.m. The idea of siesta is changing in Greece, Italy and Portugal, too, as they rush to join their more “industrious“ counterparts in the global market.Most Americans I know covet sleep, but the idea of taking a nap mid-afternoon equates with laziness, unemployment and gen
18、eral sneakiness. Yet according to a National Sleep Survey poll, 65 percent of adults do not get enough sleep. Numerous scientific studies document the benefits of nap taking, including one 1997 study on the deleterious effects of sleep deprivation in the journal Internal Medicine. The researchers fo
19、und that fatigue harms not only marital and social relations but worker productivity.According to Mark Rosekind, a former NASA scientist and founder of Alertness Solutions in Cupertino, Calif., which educates businesses about the advantages of sanctioning naps, were biologically programmed to get sl
20、eepy between 3 and 5 p.m. and 3 and 5 a.m. Our internal timekeepercalled the circadian clockoperates on a 24-hour rotation and every 12 hours theres a dip. In accordance with these natural sleep rhythms, Rosekind recommends that naps be either for 40 minutes or for two hours. Latin American countrie
21、s, asserts Rosekind, have had it right all along. Theyve been in sync with their clocks; we havent.Since most of the world is sleep-deprived, getting well under the recommended eight hours a night(adults get an average of 6.5 hours nightly), we usually operate on a kind of idle midday. Naps are even
22、 more useful now that most of us forfeit sleep because of insane work schedules, longer commute times and stress. In a study published last April, Brazilian medical researchers noted that blood pressure and arterial blood pressure dropped during a siesta.6 In the second sentence of para. 1, “all thi
23、s“ refers to_.(A)the habit of napping(B) the standardizing of work hours(C) the decline of the siesta tradition(D)the growth of global capitalism7 We can infer from the second paragraph that Mexican workers now_.(A)work fewer hours than in the past(B) get home from work much later than in the past(C
24、) work more reasonable hours than in the past(D)finish the workday earlier than in the past8 The word “covet“ in paragraph 3 most likely means “_“.(A)need(B) desire(C) lack(D)value9 The author suggests that most Americans feel that_.(A)Spanish culture is inefficient(B) nap-taking will put their jobs
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