剑桥商务英语中级-12及答案解析.doc

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1、剑桥商务英语中级-12 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：7.00)Which conference centre (A, B, C or D) does each statement 1-7 refer to?For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet.You will need to use some of the letters more than once.A.

2、 Sherwood House is only a stones throw away from the city centre and yet provides a stress-free and relaxing atmosphere for your business meetings. We have six meeting rooms, each with full conference facilities. Our reception desk is staffed round the clock, ready to deal with any calls; our highly

3、 experienced catering staff are responsible for an exciting variety of menus at affordable prices.B. The Manor Hotel is committed to giving you the perfect conference environment. As part of an extensive investment programme, all our meeting rooms have been upgraded to include the most up-to-date fa

4、cilities. Our wide range of rooms will meet every possible need - one-to-one interviews, seminars, product lunches, major presentations etc, We also guarantee to return your fee should you be disappointed with our service.C. Broomfield Hall, a magnificent country house set in 80 acres of peaceful pa

5、rkland, has been completely refurbished in order to re-create the elegance and comfort of times gone by. We have extensive conference facilities and specialist staff, dedicated to the success of your business event. We also offer special deals on accommodation for large delegations.D. The Carlton Ho

6、tel, conveniently situated just minutes from the motorway, is the ideal venue for your conference. Not only do we offer superb hospitality, but our fully equipped business centre provides a complete typing and copying service, included in the conference fee. The restaurant also enjoys an excellent r

7、eputation, offering everything from a midday sandwich to a formal dinner.（分数：7.00）(1).This conference centre is well known for the quality of its food.（分数：1.00）填空项 1:_(2).Discounts are available for some clients.（分数：1.00）填空项 1:_(3).There is someone on duty here at all times.（分数：1.00）填空项 1:_(4).The v

8、ery latest conference equipment is available here.（分数：1.00）填空项 1:_(5).This conference centre now has a traditional atmosphere.（分数：1.00）填空项 1:_(6).Secretarial support is available at no extra charge.（分数：1.00）填空项 1:_(7).The centre is willing to give a refund if a client is not completely satisfied.（分数

9、：1.00）填空项 1:_三、BPART TWO/B(总题数：1，分数：5.00)Choose the best sentence from the opposite page to fill in each of the gaps.For each gap 8-12, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning (0).BSELLING A BUSINESS/BIf you plan to sell yo

10、ur business, be careful. There are an enormous number of traps awaiting the inexperienced seller. Before giving out any information about the business to any potential purchaser, make sure they have signed a confidentiality undertaking - that is, a document promising not to make confidential informa

11、tion public. You do not want a potential buyer using this confidential information either in the course of negotiations or after negotiatiations have broken down. Many confidentiality letters, however, have no legal value, so taking appropriate advice is recommended.You should also consider your str

12、ategy for informing your staff of the proposed sale. Most business owners want to keep the sale secret from their employees until the deal has been completed - or at least until negotiations are fairly advanced. U U 1 /U /UIn addition, you will need to produce a considerable amount of information ab

13、out the business and its running; for this you will require the cooperation of senior management, who will therefore need to be informed of the sale. When corresponding with a potential purchaser mark everything Subject to Contract. Contracts can be made accidentally and you do not want to be commit

14、ted until a formal contract, including all of the relevant terms, has been negotiated and signed. To avoid this, many people negotiate a summary document which briefly sets out the main conditions of the sale. These documents can be useful because potential areas of dispute or disagreement can be se

15、en in advance. U U 2 /U /UDo remember, however, that a summary rarely deals with all the points for discussion which are going to arise in the course of negotiations.Make sure all your paperwork is in order. U U 3 /U /UIt is vital therefore that you ensure all insurance policies, bank statements, fi

16、nance documents, and employment, supplier and customer contracts are well ordered and up to date. This will save everyone a lot of time.In addition, make sure that all staff have up-to-date contracts of employment. An employer must, by law, issue statements of terms of employment to all employees wi

17、thin two months of their starting work. U U 4 /U /UEven if you fail to issue them the buyer will still expect you to be able to identify with certainty what the terms and conditions are. The absence of written contracts makes that much more difficult.You may also need the approval of people entirely

18、 external to the business for the sale to take place. U U 5 /U /UGetting such agreement generally takes time, so you will need to move quickly if a buyer wants it done before completing the deal.A. These protect both the employer and the employee, and mean that there is certainty about those terms a

19、nd conditions.B. This is the extent to which you can profit from the investment you have made in your business.C. A buyer will want to see vast quantities of information and documentation on the business.D. The most frequent example of this is when significant pieces of machinery and equipment are s

20、ubject to financing arrangements, and the consent of the financier is necessary.E. They should be short and simple, and full agreement should be negotiated with the buyer as soon as possible.F. This can be difficult, though, and if staff find out about the sale it can unsettle them.G. You do not wan

21、t a potential buyer using this confidential information either in the course of negotiations or after negotiations have broken down.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、BPART THREE/B(总题数：1，分数：6.00)For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer yo

22、u choose.BGETTING THE MOST OUT OF MEETINGS/BOne aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third and a half of their working lives in meetings. Although most managers would agree that it is hard t

23、o think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the best-organised executives.Meetings work best if they take place only when necessary and not as a matter of routine

24、. One example of this is the discussion of personal or career matters between members of staff and their line and personnel managers. Another is during the early stages of a project when the team managing it need to learn to understand and trust one another.Once it has been decided that a meeting is

25、 necessary, decisions need to be taken about who will attend and about the location and length of the meeting. People should only be invited to attend if they are directly involved in the matters under discussion and the agenda should be distributed well in advance. An agenda is vital because it act

26、s as a road map to keep discussion focused and within the time limit allocated. This is also the responsibility of the person chairing the meeting, who should encourage those who say little to speak and stop those who have a great deal to say from talking too much.At the end of a well organised meet

27、ing, people will feel that the meeting has been a success and be pleased they were invited. They will know not only what decisions were made but also the reasons for these decisions. Unfortunately, at the end of a badly organised meeting those present will leave feeling that they have wasted their t

28、ime and that nothing worthwhile has been achieved.Much thought has been given over the years to ways of keeping meetings short. One man who has no intention of spending half his working life in meetings is Roland Winterson, chief executive of a large manufacturing company. He believes that meetings

29、should be short, sharp and infrequent. I try to hold no more than two or three meetings a week, attended by a maximum of three people for no longer than half an hour, he says. They are clearly aimed at achieving a specific objective, such as making a decision or planning a strategy, and are based on

30、 careful preparation. I draw up the agenda for every meeting and circulate it in advance; those attending are expected to study it carefully and should be prepared to both ask and answer questions. Managers are best employed carrying out tasks directly connected with their jobs not attending endless

31、 meetings. In business, time is money and spending it in needless meetings that dont achieve anything Can be very costly. Executives should follow the example of lawyers and put a cost on each hour of their time and then decide whether attending a long meeting really is the best way to spend their t

32、ime.（分数：6.00）(1).What do most managers think about meetings? A. Meetings take up most of their working life. B. Meetings allow them to monitor decision-making. C. Meetings prevent them from establishing a routine. D. Meetings are the only way they know of achieving certain objectives.（分数：1.00）A.B.C.

33、D.(2).According to the writer, an example of a valuable meeting is one which A. allows colleagues to achieve a better working relationship B. requires managers to discuss staffing needs with personnel C. selects a suitable group of people to work together as a team D. encourages staff to present ide

34、as on improvements in management（分数：1.00）A.B.C.D.(3).According to the writer the agenda is important because it A. is seen by everybody before the meeting. B. helps to give direction to the discussions. C. contains items of interest to all those present. D. shows who should speak at each stage of th

35、e meeting.（分数：1.00）A.B.C.D.(4).The writer says that people leaving a well organised meeting will understand A. the reason for their invitation to attend. B. how the decisions taken were relevant to them. C. the importance of proposals under discussion. D. why certain courses of action were agreed up

36、on,（分数：1.00）A.B.C.D.(5).What does Roland Winterson say about the meetings that he organises? A. He aims to hold them on a regular basis. B. He ensures they have a definite purpose. C. He requires his managers to draw up the agenda. D. He uses them to make decisions about strategy.（分数：1.00）A.B.C.D.(6

37、).What is Roland Wintersons opinion about meetings? A. They can be a bad use of a managers time. B. Their importance is often underestimated. C. They frequently result in wrong decisions, D. Their effectiveness could be improved with better planning.（分数：1.00）A.B.C.D.五、BPART FOUR/B(总题数：1，分数：15.00)Cho

38、ose the best word to fill each gap, from A, B, C or D on the opposite page.For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning (0).BTHE ROLE OF BRAND IMAGE/BAlthough brand image is not the only rest why certain products are successful, it

39、 is an extremely important part of an overall marketing strategy. In fact, many manufacturers U U 1 /U /Usuch a high value on their brands that they employ legal experts to U U 2 /U /Uthem from misuse by imitators and counterfeit traders. In addition, companies U U 3 /U /Uemployees with handbooks wh

40、ich U U 4 /U /Uhow their logos should be used - for example the size and colour of graphics and suitable ways of displaying the product.Originally the brand was little more than a graphic that helped people to U U 5 /U /Ua particular product, but as advertising developed, it grew in U U 6 /U /UAs th

41、e famous brands became U U 7 /U /Uwith quality in the minds of consumers, manufacturers found they could U U 8 /U /Utop prices for these products in order to recover some of the heavy U U 9 /U /Uof advertising. As firms realised their potential value, brands quickly became registered trade marks. To

42、day, branding is widespread and is used to sell both products and services.Most companies U U 10 /U /Uto achieve multiple appeal with their brands. This means that the brand appeals to people of different age groups and lifestyles. The problem for the brand manufacturer is how to keep old customers

43、and at the same time to U U 11 /U /Unew ones.A powerful brand is good for sales, but first this has to be U U 12 /U /Uand then maintained through a continuous U U 13 /U /Uof image design and advertising. If multiple appeal U U 14 /U /Uthen regular evaluation of the brand will show this and should U

44、U 15 /U /Uin the product being redesigned or the advertising being changed.（分数：15.00）(1). A. present B. place C. settle D. rest（分数：1.00）A.B.C.D.(2). A. avoid B. control C. support D. protect（分数：1.00）A.B.C.D.(3). A. provide B. give C. deliver D. arrange（分数：1.00）A.B.C.D.(4). A. appoint B. specify C. a

45、ssign D. prefer（分数：1.00）A.B.C.D.(5). A. relate B. realise C. identify D. connect（分数：1.00）A.B.C.D.(6). A. advantage B. concern C. benefit D. importance（分数：1.00）A.B.C.D.(7). A. extended B. associated C. fixed D. attached（分数：1.00）A.B.C.D.(8). A. charge B. instruct C. order D. bill（分数：1.00）A.B.C.D.(9).

46、A. payments B. costs C. amounts D. earnings（分数：1.00）A.B.C.D.(10). A. pursue B. guide C. aim D. direct（分数：1.00）A.B.C.D.(11). A. join B. earn C. bring D. attract（分数：1.00）A.B.C.D.(12). A. thought B. created C. supposed D. caused（分数：1.00）A.B.C.D.(13). A. method B. performance C. attempt D. process（分数：1.

47、00）A.B.C.D.(14). A. fails B. defeats C. breaks D. loses（分数：1.00）A.B.C.D.(15). A. produce B. lead C. result D. act（分数：1.00）A.B.C.D.六、BPART FIVE/B(总题数：1，分数：12.00)In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line,