剑桥商务英语中级-129及答案解析.doc

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1、剑桥商务英语中级-129 及答案解析(总分：85.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)A Business EconomistYou will have excellent analytical skills and an ability to communicate effectively with non-economists both orally and in writing. You will be expected to use data from a variety of sources f

2、or model-building and other forms of economic analysis. You will also liaise with clients, play an active role in business development, and present the results of your analysis in an incisive and accessible form.BEconomic Policy ManagerAt the very heart of our business, you will need to be a highly

3、confident and credible business shaper in economics or a related discipline and preferably, have post graduate qualifications in economics, business or finance. You will also ideally have experience of regulatory issues and appreciate bow they fit in with the bigger picture. Thus, you will be a key

4、player in the team, leading our regulatory agenda both internally and externally, preparing government proposals, and using your excellent interpersonal communication and influencing skills to build strong links across our business and with external bodies.COutstanding Young EconomistsWe are seeking

5、 to recruit outstanding young economists to join our team at our Dublin office. Candidates should have a brilliant academic record, ideally including a PhD in economics and two or more years post qualification experience. Ideal candidates will probably be in their mid to late twenties and will be fo

6、cused on applying their exceptional economic skills to commercial and policy issues.DPrincipal EconomistLeading the European team from London and reporting to the Chief International Economist, the role focuses on producing top quality macroeconomic commentary if they do not enjoy their work, they a

7、re relatively dissatisfied. In turn, satisfied employees are likely to have high morale - the overall attitude that employees have toward their workplace. Morale reflects the degree to which they perceive that their needs are being met by their jobs. It is determined by a variety of factors, includi

8、ng job satisfaction and satisfaction with such things as pay benefits, coworkers, and promotion opportunities.(8) Some large firms, for example, have instituted companywide programs designed specifically to address employees needs. Employees at SAS institute, a large software development company in

9、North Carolina, enjoy private offices, a free health clinic, two on-site day-care centers, flexible work hours with 35-hour work weeks, a company-subsidized cafeteria, and year-end bonuses and profit sharing. Managers at Hyatt Hotels report that conducting frequent surveys of employee attitudes, sol

10、iciting employee input, and - most important - acting on that input give their company an edge in recruiting and retaining productive workers. (9) For example, First Tennessee, a midsize regional bank, believes that work and family are so closely related that family considerations should enter into

11、job design. Thus, it offers such benefits as on-site child care.When workers are satisfied and morale is high, the organization benefits in many ways. Compared with dissatisfied workers, for example; satisfied employees are more committed and loyal. (10) In addition, they tend to have fewer grievanc

12、es and engage in fewer negative behaviors (complaining, deliberately slowing their work pace, and so forth) than dissatisfied counterparts. Finally, satisfied workers tend not only to come to work every day but also to remain with the organization. By promoting satisfaction and morale, then, managem

13、ent is working to ensure more efficient operations.Conversely, the costs of dissatisfaction and poor morale are high. Dissatisfied workers are far more likely to be absent for minor illnesses, personal reasons; or a general disinclination to go to work. (11) High levels of turnover have many negativ

14、e consequences, including the disruption of production schedules, high retraining costs and decreased productivity.(12) The results of one recent study shows that companies with the highest levels of satisfaction and morale significantly outperformed the 300 largest US companies over both 5 and 10 y

15、ears. Of course, many other factors contributed to the performance of both sets of companies, but these differences nevertheless can not be ignored.A Low morale may also result in high turnover - the ratio of newly hired to currently employed workers.B In turn, satisfied employees are likely to have

16、 high morale - the overall attitude that employees have toward their workplace.C In fact, evidence suggests that job satisfaction and employee morale may directly affect a companys performance.D Such employees are more likely to work hard and to make useful contributions to the organization.E Manage

17、rs of smaller businesses realize that the personal touch can reap big benefits in employee morale and even devotion.F Companies can involve employee morale and job satisfaction in a variety of ways.G In conclusion, the higher satisfaction and morale, the better for the organization.（分数：5.00）填空项 1:_填

18、空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Service productionServices are not purchased from a supplier and stored on a shelf until ordered by the customer. Instead, they are manufactured or produced after they axe requested by the customer. This in itself sets service retailing apart fro

19、m goods retailing and places the retailer in the channel as the manufacturer as well as the retailer of the service being sold.The placement of the retailer as the product of the service carries with it all the problems associated with the manufacture of goods - research and development, scheduling,

20、 raw materials acquisition, quality control and service consistency throughout various branch store operations.The improvement or upgrading of services must be done by the retailer. Constant monitoring of completion and decisions on improving aspects of the service, as well as research into the sati

21、sfaction customers are experiencing with their purchases, are part of service management.Scheduling of services retailing presents a dual problem, If the service is performed on a good owned by the customer (china repair, silver polishing, etc.), the production process can be scheduled in an orderly

22、 flow of first in, first out. The craftsperson focuses on one item and, when finished with it, moves to the next. The scheduling process is more complicated where the service involves the individual (legal services, beauty care, driving lessons, and the like). With these types of service, production

23、 and consumption take place at the same time. A scheduling of customers is required to maximize the production capabilities of the service offering. The driving instructor who has no student must sit idle. Greater attention may then be required in scheduling services, especially those involving the

24、customer.In the retailing of mens suits, the quality control activity is left to the manufacturer, while in the retailing of services, the involvement with quality control standards rests with the retailer. Customers purchasing a shirt at the man store expect the same quality when they purchase an i

25、dentical, shirt at a branch store. This consistency in quality is assumed with goods retailing. The consistency of quality in service retailing is much more in doubt. The driving instructor at one store may be very different from an instructor at another store within the same, retail chain. The invo

26、lvement of the craftsperson in the production process for custom draperies may also differ within the same retail store. To ensure the consistency of a service, the store must establish procedures and policies which can be implemented throughout each branch store within that chain. Central training

27、may be the best way to accomplish this consistency. It is of course possible that a customer may develop a preference or loyalty to one specific craftsperson, but the development of loyalty to the store with consistency of the production process is a more healthy loyalty t9 cultivate. In this area,

28、the store may try to develop a strong brand- name recognition for its service.A faulty product may be covered under the manufacturers liability, yet the retailer, when becoming the manufacturers must be aware of the sole liability associated with the service. Other than the liability of faulty mw ma

29、terial, there is no other recourse for the retailer to turn to. Store-liability coverage should be considered, and most likely increased, especially for those services performed on the individual (beauty services, dental treatments ).（分数：6.00）(1).What is the writers opinion about service retailing?（

30、分数：1.00）A.Services are ordered by the customer.B.Service retailing is separated from goods retailing.C.The retailer produces and sells services.D.The retailer manufactures products as well.(2).According to the writer, the retailer engaged in service retailing（分数：1.00）A.just sees to it that the servi

31、ce is accomplished.B.should also investigate customer satisfaction.C.meets more difficulties than the manufacturer of goods.D.can turn to experts to better his servic(3).According to the writer, the problem of scheduling services（分数：1.00）A.involves services performed on a product and on a customer.B

32、.lies in the sequence of being served.C.concerns the maximization of production capacities.D.derives from the complex scheduling process.(4).What does the writer say about the consistency of quality in service?（分数：1.00）A.It is impossible.B.It is likely.C.It is certain.D.It is not sur(5).According to

33、 the article, to ensure the same service quality provided in any one of the chain stores the store must（分数：1.00）A.develop healthy customer loyalty.B.assemble the staff and train them together.C.draft regulations appropriate to each store.D.make sure the procedures are carried out.(6).According to th

34、e writer, the liability associated with the service means that（分数：1.00）A.the retailer has to bear the blame by himself.B.the manufacturer should compensate for the flawed product.C.the retailer has different responsibilities than the manufacturer of goods.D.store liability covers the service involvi

35、ng the individual.五、PART FOUR(总题数：1，分数：15.00)Benefits of Business IntelligenceOne of the most effective uses of business intelligence is within the enterprise, disseminating key business metrics to knowledge workers and information stakeholders at every level. The benefits of business intelligence,

36、however, (19) beyond the walls of the enterprise. Customers can (20) from the sharing of information like how effective the company has been in meeting delivery (21) and product quality objectives. Perhaps more importantly, providing (22) to this information sends a powerful (23) to the customer bas

37、e that the company will live up to its (24) .Business intelligence can help improve the performance levels of suppliers by providing them with metrics such as competitiveness of bids, ease of (25) , timeliness of delivery, accuracy of invoicing or any other important (26) Providing suppliers these (

38、27) typically creates for them powerful (28) to improve performance where (29) .Effective business intelligence solutions ensure that you are able to share the data from these solutions with all of these (30) Business intelligence solutions enable you and your employees to make better, more (31) dec

39、isions that will have a (32) impact on your company. They also enable your company to (33) its partnerships with customers and suppliers, which, in return, makes your business even stronger.（分数：15.00）A.expandB.enlargeC.growD.extendA.benefitB.gainC.protectD.earnA.agendasB.itinerariesC.schedulesD.targ

40、etsA.entranceB.accessC.assistanceD.approvalA.codeB.signC.signalD.indicationA.expectationsB.pledgesC.declarationsD.commitmentsA.collectingB.purchasingC.selectingD.orderingA.measuresB.criteriaC.principlesD.regulationsA.dataB.materialsC.insightsD.informationA.incentivesB.encouragementC.inspirationsD.st

41、imuliA.necessaryB.essentialC.crucialD.fundamentalA.cooperatorsB.confederatesC.stakeholdersD.partnersA.definiteB.strategicC.operationalD.practicalA.significantB.positiveC.definiteD.substantialA.tightenB.amplifyC.developD.strengthen六、PART FIVE(总题数：1，分数：12.00)When an organization doesnt work right, exe

42、cutives are often quick to blame for “people problems“. But thats wrongheaded, If an organization is not suited34 to the skills and attitudes of its members, the problem lies in with the design,35 not the people. For this test, first look at your key players - the members of the36 top management tea

43、m and other individuals are deemed critical to the business.37 For each, ask them whether the design provides the appropriate responsibilities38 and reporting relationships and wins their commitment. If so, for example, your39 CEO is a marketing type one and the design focuses her attention on40 per

44、formance management, you have got a problem. Now look at the pivotal41 jobs in the design - the position that will need to be staffed by highly talented42 people even if the organization is to work well. Typically, these will include the43 heads of all key business units and the managers of all func

45、tions who involved44 in critical cross-unit relationships . Do you have the career paths ready and 45 development initiatives needed to create it and retain new talent for tomorrow?Do you have outstanding people to staff these jobs today?（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项

46、 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONE You are the Manager of Market Development Division, and are about to hold a monthly meeting to discuss a teamwork approach to secure a larger market share. Write a memo to all Marketing Division personnel: giving the time and place

47、for the meeting stating the purpose of the meeting asking for their ideas about business development. Write 40-50 words. Write on the separate answer paper provided.MemorandumTo:From:Date:Subject:（分数：5.00）_2.PART TWO You work in an import and export company. Your department manager has asked you to

48、write a reply letter concerning wrong delivery. He has written his comments on the letter. Read the letter below, on which the manager has written his comments. Then, using all these handwritten comments, write your letter. Write 120-140 words. Write on the separate answer paper provided.（分数：5.00）_八、LISTENING(总题数：0，分数：0.00)九、PART ONE(总题数：0，分数：0.00)十、Conversation One(总题数：1，分数：4.00)Jonathan Cleaning Com