剑桥商务英语中级-127及答案解析.doc

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1、剑桥商务英语中级-127 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)A ILT Consultants 19,000 + benefitsHeres an exciting opportunity to combine your presentation skills and organisational abilities, working for a team of systems analysts. You will need to have a good eye for det

2、ail as the role involves large amounts of proof reading and checking. The job also involves client liaison at all levels, as well as an element of research.BJohn Guild Son 17,500 + benefitsCity finance house seeks a mature person to work for the Secretariat. The post involves: looking after customer

3、s financial assets such as property and possessions; database work; accounting; and organisational responsibilities. The bulk of the workload is highly confidential. A good level and range of PC experience will secure you an interview.CHoopers 17,000Join this household name and play a key part in su

4、pporting their Regional Operations Director and Marketing team. This is a newly-created position within a well-established firm and there is plenty of opportunity for you to develop your role. You will need to be self-motivated with the ability to prioritise, Some Windows experience essential.DITC I

5、nvestment Consultants 18,000 +This is an opening for a bright, part-qualified assistant to work in an investment companys busy personnel department. You will need to have one years experience of interviewing job applicants, and the confidence to handle appraisals and disciplinary actions. Further tr

6、aining will be offered for the right candidate. Keyboard skills are desirable as you will manage all personal correspondence.（分数：7.00）(1).This job involves working for a well-known company,（分数：1.00）填空项 1:_(2).You will meet a wide variety of customers in this job.（分数：1.00）填空项 1:_(3).This post involve

7、s responsibility for recruitment.（分数：1.00）填空项 1:_(4).Your work should not be discussed outside the office.（分数：1.00）填空项 1:_(5).In this job you will deal with peoples investments.（分数：1.00）填空项 1:_(6).This post has recently been established.（分数：1.00）填空项 1:_(7).Your job description will require you to re

8、ad some documents very carefully.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Firms need a better way of planningNick Field, in his book Strategy Management, offers a new approach to help companies map out their future.Many companies have lost the art of strategy-making. They spend too much time looking

9、 at process change, organisation and systems. They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors They have got things out of balance. In many companies, the development of strategy is in crisis.In a recent magazine

10、poll, only six per cent of executives rated their company highly for long-term planning skills. (8) If this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when takeovers are excluded from the figures.There can be

11、 no doubt about the value of effective strategy-making. Recent research has shown that what are described as visionary companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they ca

12、n convince others - that they will survive these.(9) Times have changed. The big company of today is not being defeated by another big company but by the small companies. So how do they do it? And where do companies that are failing in this respect turn? If a company accepts that their strategy deve

13、lopment is not the best in the class, if they acknowledge that they need to do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge? Fields book Strategy Management puts forward a n

14、ew approach to help companies rediscover the power of forward planning. (10) The book is straightforward to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any compan

15、y.The approach put forward is based on two key building blocks, the first being that any company considering its future must have a commitment to win. (11) The second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase

16、decisions. These are the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values. It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example. (12) Companies can explore how t

17、o win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success.A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.B Through the brand name, th

18、e company has established a relationship with customers feelings that has made the product highly successful,C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.D Lacking any debate about the future, these are typically reduced to a o

19、nce-a-year form-filling exercise.E If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.F In the past, it was generally believed that the scale of the company was the most significant factor.G They do not invest enough effort

20、in determining where they want to be in their markets and how they are going to beat their competitors.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Morning, noon and nightThe long-hours culture at workWorking an eight-hour day is a luxury for most professional people. Nowad

21、ays, the only way to guarantee an eight-hour working day is to have the kind of job where you clock on and off. Those professionals who have managed to limit their hours to what was, 20 years ago, the average do not wish to identify themselves. I can quite easily achieve my work within a normal day,

22、 but I dont like to draw attention to it, says one sales manager. People looked at me when I left at 5 oclock. Now, I put paperwork in my bag. People assume Im doing extra hours at home.But more typical is Mark, who works as an account manager. He says, My contract says I work from 9 until 5 with ex

23、tra hours as necessary. It sounds as if the extra hours are exceptional. In fact, my job would be enough not only for me, but also for someone else part-time. The idea of an eight-hour day makes me laugh! He says he has thought about going freelance but realises that this doesnt guarantee better wor

24、king hours.Professor Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working Life survey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect on th

25、eir health, relationships and productivity. Professor Cooper is critical of the long-hours culture. He says that while bosses believe long hours lead to greater efficiency, there is no evidence to support this. In fact, the evidence shows that long hours make you iii.There are, he says, steps that c

26、an be taken. One is to accept that the in-tray will never be empty. There are always things to do. You just have to make the rule that on certain days you go home early. Prioritising work and doing essential tasks first helps, he says. He also thinks its time to criticise bad employers and unreasona

27、ble terms of employment. By all means, show commitment where necessary but when expectations are too high, people have to begin saying openly that they have a life outside of work.Personal development coach Mo Shapiro agrees that communication is important. Staff need to talk to managers about the w

28、orking practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. She recognises, however, that in many organisations the response might well be, If you want more interests outside work, then find anoth

29、er job.She believes that senior staff have a duty to set an example. I recently worked for a firm of solicitors where the partners started at 7.30am. What kind of message is that to send to the staff? She believes there is no shame in working sensible hours - in fact quite the reverse. Some people m

30、ight be in at 7.30 but will be doing very little. You can work really hard from 9 to 5 and achieve the same. If you find it difficult to achieve an eight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computer switched on, even after you have left t

31、he building.（分数：6.00）(1).What does the writer say in the first paragraph about people who work an eight-hour day?（分数：1.00）A.They are reluctant to admit to this,B.They are disliked by their colleagues.C.They are limited to certain professions.D.They often catch up on work in the evenings.(2).What doe

32、s Mark say about his work7（分数：1.00）A.His main concern is job security.B.Too much of his time at work is wasted.C.The terms of his contract are misleading.D.He objects to being given other peoples work.(3).What does Cary Cooper say about recent trends in the workplace?（分数：1.00）A.He believes that a lo

33、ng working day is counter-productive.B.He has doubts about the results of the Quality of Working Life survey.C.He says that employers should accept the link between working hours and safety.D.He argues that further research is needed into the relationship between work and healt(4).How does Cary Coop

34、er think people should deal with the requirements of the workplace?（分数：1.00）A.Obtain help in negotiating terms of employment.B.Let people know when demands are unreasonable.C.Delegate the less important work to other staff.D.Accept that the modern workplace is a competitive plac(5).What does Mo Shap

35、iro see as a problem for employees today?（分数：1.00）A.They lack the communication skills that modern business requires.B.Many employers would not regard requests for shorter hours favourably.C.Most employers do not want to be responsible for the professional development of staff.D.They have difficulti

36、es adapting to the rapid changes occurring in working practices.(6).What does Mo Shapiro think about present working hours?（分数：1.00）A.In many companies senior staff need to work a long day.B.The best staff are efficient enough to finish their work within eight hours.C.There are too many staff deceiv

37、ing employers about their hours of work.D.Top executives should use their influence to change the long-hours cultur五、PART FOUR(总题数：1，分数：15.00)Guidelines for Writing Your CVA well-produced CV can make all the difference when applying for a job.It can take a reader just 30 seconds to reach a decision

38、about a CV. So when writing a CV, you should remember you have just half a minute to (19) the readers interest, leave a clear (20) of professionalism and indicate the likely (21) to an employer of hiring you. To prepare a CV which is (22) will take time and possibly several drafts. Layout, presentat

39、ion and a choice of words which demonstrate both responsibility and achievement are vital (23) of any CV.No matter how well your career background and skills (24) the needs of an employer, your efforts could (25) if you make it difficult for the reader to take in the relevant information. As your me

40、ssage must register quickly, make the readers task an easy one. (26) that the print is well spaced and that the key information is displayed clearly.The (27) of the CV is to generate interviews. Visually, you want your CV to have a positive effect, but it is also necessary for it to (28) the reader

41、that you are worth meeting. The style in which you present your CV is a (29) of personal choice, but it is important that you use words which (30) an active and successful career.People sometimes make the mistake of (31) a CV as a rewrite of their job description, which results in unnecessary jargon

42、 and detail. In addition, issues such as salary and (32) for leaving previous employers should not be (33) ; they are best discussed at the first interview stage.（分数：15.00）A.takeB.realiseC.gainD.collectA.influenceB.impressionC.meaningD.symbolA.resourceB.creditC.benefitD.assetA.certainB.efficientC.ca

43、pableD.effectiveA.componentsB.sectionsC.piecesD.sectorsA.correspondB.matchC.coordinateD.agreeA.declineB.foldC.collapseD.failA.EnsureB.AllowC.ConfirmD.GuaranteeA.incentiveB.purposeC.resultD.motiveA.decideB.promptC.convinceD.determineA.subjectB.conditionC.situationD.matterA.informB.suggestC.appearD.in

44、structA.calculatingB.supposingC.estimatingD.regardingA.reasonsB.intentionsC.opinionsD.conclusionsA.heldB.containedC.includedD.concerned六、PART FIVE(总题数：1，分数：12.00)Increasing Customer LoyaltyCustomers are not revolutionaries. They are attracted to the certainty of knowing thatwhat they buy it will be

45、good value for money or will perform a particular task effectively.34. They are cautious but their loyalty, without once achieved, is the key to business success.35. Brands can help to create customer loyalty by providing us a signpost to certainty and36. safety. Ideally, when a customer sees a prod

46、uct, it leads to a range of positive thoughts37. so that the product is bought. Unfortunately, only a small number of products have38. reached to this level. While everyone in business is aware of the need to attract and39. retain customers, that they often overlook the second, more important, half

47、of the40. equation. In the excitement of beating against the competition and securing orders,41. managers often fail to ensure that the customer remains a customer. It has been42. estimated that since the average company loses between 10 and 30% of its customers43. every year and this only recently

48、have organisations started to wake up to these lost44. opportunities and to calculate the financial implications. Established customers often buy45. lot more and, and in addition, they may also provide free word-of-mouth advertising.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONE You are a manager in a company which manufactures office furniture. Next month you