剑桥商务英语中级-110及答案解析.doc

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1、剑桥商务英语中级-110 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AIts the space where commodities traders turn into couch potatoes and kids spend every waking moment from the terrible twos to the terrifying teens. Whatever you want to call it-the living room, the family room,

2、 the playroom-its now the most wired room in the house, even more so, surprisingly, than the home office. So its about time you got some R were talking to people in the industry, people who work with Microsoft, people who manufacture computers and were doing an analysis to make sure that we have a r

3、emedy that will promote competition, assure innovation and promote consumer choice, “ he said. He thought the judge was quite clear that innovation has been impaired and he had heard all the evidence.Meanwhile, Microsoft Chairman Bill Gates said in a letter published today that the software maker is

4、 committed to “a fair and responsible“ resolution of the anti-trust trial.(8) “Weve been here before in a first lawsuit, “ he said. “And eventually the courts came out on the side of the consumer, saying that all companies should have the ability to innovate their products and take their chances in

5、the marketplace.“(9) “As this case moves toward resolution, Microsofts 30, 000 employees are focused on creating the next generation of products that will deliver the benefits of the Information Age, anytime, anywhere and on any device, “ Gates wrote. (10) .On Friday, Jackson took Microsoft to task

6、for numerous instances of anti-competitive behavior, including its dealings with America Online over the latters browser choices, its contracts with PC makers, which forced them to feature prominently the Internet Explorer Web browser instead of Netscapes competing product. (11) .The judge noted tha

7、t Microsofts own studies confirmed that Microsoft could have charged only $ 49 per Windows upgrade and still remained profitable, and that it had enough power within the market to charge $ 89. (12) It is through high “barriers to entry“, in other words, by making it more costly to create competing s

8、oftware.A Bob Herbold, the executive vice president and chief operating officer for Microsoft, said that the judges ruling this week is just a first step in the process that is just getting under way.B Microsofts competitors know that the company in fact has a referee starting directly over the shou

9、lder every time it moves on a playing field.C Whats more, Microsoft erected the barriers to keep others out of the marketplace.D The Justice Departments top anti-trust prosecutor says this week that the government is looking at a full range of remedies.E Jackson said that the company took that addit

10、ional profit and invested it not in its own products but in efforts to keep other companies out of various software markets. Meanwhile Bill Gates, in a full-page advertisement published in the Washington Post and addressed to the companys customers, partners and shareholders, commented on Fridays ru

11、ling.G He claimed that Microsoft is committed to resolving this matter in a fair and responsible manner, while ensuring that the fundamental principles of consumer benefit and innovation are protected.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)PROCESS MANAGEMENT TO QUALIT

12、Y IMPROVEMENTThe examples above illustrate the need for integrated process and quality management, based on well-structured procedures, sensibly applied. For an organization to function effectively, it must have visible and easily understood procedures that assist staff in carrying out their work an

13、d provide accountability for all operations. Providing such a system is not trivial, and it cannot be done without considerable thought and hard work. But the results will more than justify the effort.Modern management must deal with degrees of complexity unheard of only a few decades ago. They must

14、 integrate many systems-for example, for purchasing, personnel, accounting, stock control, and computing-when each of these systems is itself highly complex. At the same time, they must ensure that they comply with a baffling variety of legal, safety, and regulatory and other requirements relevant t

15、o their organization. While struggling with these issues, the manager is under irresistible pressure from global competition to reduce costs to the minimum. With such pressure, we are obliged to provide structure and organization, which enable us to deal with such complexity. We group similar proces

16、ses, collect similar information into records and classify the various activities that the organization must deal with. We organize staff and computer systems into units that deal with similar types of problems or situations.In all disciplines, the provision of structure of classification is dealt w

17、ith through a systematic method recognized by the practitioners. In engineering, architecture, medicine and other practical professions, the practitioners learn the relevant methods and then apply them to solve problems. Process and quality management have the same need to approach the problems with

18、 a systematic method, which facilitates structuring of problems and produces practical solutions. One of the key criteria for a satisfactory method is that it should be applicable to a wide range of problems and concerns dealt with by the discipline. Once a method is in place, it provides a language

19、 and a framework for doing works therefore, it must have the scope to deal with all problems that may arise. In quality management, the range of problems centers on “conformance to requirements“. When this is interpreted most widely, as in TQM, requirements are not just those of the direct customer,

20、 but also those in internal departments and the wider requirement of the law and of regulatory agencies. Seen this way, all procedures and operations carried out are deal with all such issues uniformly which will provide an efficient and elegant solution to the problem of quality management.In proce

21、ss management, the problem centers on definition of the objectives of the organization, and the design of processes that support them. Since efficiency and effectiveness are always major objectives, the organization will also require that processes make efficient use of resources, including human an

22、d material resources and provide effective results, in terms of meeting the requirements of customers and other stakeholders in the organization. A systematic method must also provide support for these essential process attributes. Finally, the method must support people as they carry out processes.

23、 It should enhance their working lives and help them to discover better and more interesting ways of doing their jobs. It should endow empowerment and an involvement in decision-making by everyone involved in the process.（分数：6.00）(1).Which of the following is not true?（分数：1.00）A.Integrated process a

24、nd quality management is called for.B.Considerable thought and hard work are the premise of providing such a mentioned system.C.The procedures mentioned here can help employees fulfill their work.D.The effort made in providing such a system will be great while what we get will be littl(2).When moder

25、n management integrates many highly complex systems, they must make sure that _.（分数：1.00）A.these highly complex systems are in agreement with different requirements related to their organizationB.they are different systems unheard of a few decades agoC.the requirements are relevant to their organiza

26、tionD.do without understanding social and behavioral pressure(3).To provide structure and organization, managers should do all the following except _.（分数：1.00）A.group similar processes and collect similar information into recordsB.provide a language and a framework for doing workC.arrange the variou

27、s activities into different classesD.organize employees and computer systems into units(4).As the practitioners in all disciplines do, managers in process and quality management need _.（分数：1.00）A.make structuring of problems easierB.deal with the problems with a systematic methodC.apply theories int

28、o practiceD.learn how to produce practical solutions(5).What is satisfactory method in quality management then?（分数：1.00）A.It is a method which can deal with problems centering on “conformance to requirements“.B.It is a method which can approach the problem of direct customer requirements.C.It is a m

29、ethod which can cope with problems of efficiency and effectiveness.D.It is a method which can solve problems of meeting the requirements of law.(6).In process management, a good systematic method _.（分数：1.00）A.must support the requirements of customersB.can help workers work faster but less efficient

30、lyC.should allow workers involved in the process to make decisions with managementD.must deal with compliance issues五、PART FOUR(总题数：1，分数：15.00)BenchmarkingThe expression benchmarking has become one of the fashionable words in current management discussion. The (19) first appeared in the United State

31、s in the 1970s, but has now (20) world-wide recognition. But what (21) does it mean and should your company be practicing it? Benchmarking (22) learning about your own practices, learning about the best practices of others, and then making (23) for improvement that will enable you to meet or beat th

32、e beast in the world. The essential element is not (24) imitating what other companies do but being able to (25) the best of other firms practices to your own (26) .Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagi

33、nation and common (27) into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and (28) them with the activities of other, world-beating companies. Self-criticism is at the (29) of process, although in som

34、e cases this may (30) managers who are reluctant to question long-established practices.The process of identifying best practice in other companies does not just mean looking closely at your (31) . It might also include (32) companies which use similar processes to your own, even though they are pro

35、ducing different goods. The point is to look at the process (33) than the product.（分数：15.00）A.termB.definitionC.contractD.systemA.gaveB.gainedC.storedD.filledA.exactlyB.nearlyC.reallyD.completelyA.connectsB.containsC.involvesD.researchesA.rulesB.decisionsC.stepsD.changesA.mainlyB.simplyC.alwaysD.tot

36、allyA.adaptB.relateC.learnD.expectA.standardB.assignmentC.situationD.understandingA.notionB.senseC.conceptD.feelingA.comparingB.outliningC.providingD.supplyingA.bottomB.listC.lineD.heartA.interestB.upsetC.exciteD.scareA.friendsB.partnersC.competitorsD.leadersA.searchingB.sendingC.studyingD.hopingA.r

37、atherB.otherC.moreD.longer六、PART FIVE(总题数：1，分数：12.00)Thriving Car Market Still Needs Loyal ConsumersCorrect Chinas thriving car market has huge business opportunities, but automakersthe need to put more effort into the developing customer loyalty, according to a recent34 survey. The survey was done

38、by research firm AC Nielsen in Beijing, or Shanghai35 and Guangzhou, Chinas most three major automobile markets. It said that36 Chinas individual car owners should still have not developedbrand loyalty.37 Though some specific brands have a monopoly in the market here, but they have38 not completely

39、won favor among local customers. It was revealed that about 11%39 of the people in Beijing had cars, putting that city in first place among the other40 three. In Shanghai and Guangzhou, the rates were all 4 and 5 %, respectively.41 Prices were largely responsible for that. When cars in Beijing are p

40、riced around42 139, 000 yuan, while in Guangzhou they are at 190,000 yuan, and in Shanghai,43 about 220, 00 yuan. Except for the deluxe models, most brands do not have a44 competitive edge because consumers are not only so aware of the45 manufacturers. In addition, car dealers need to improve their

41、service to build upbrand loyalty. China is expected to produce over 2.8 million cars this year, upfrom slightly over 2 million last year.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1.PART ONE You are a project leader responsi

42、ble for a large export order. You have been asked to organize a foreign language training programme for the staff. Write a memo to staff. Explaining why the programme are necessary Saying when the programme will start Asking for suggestions for what to include in the programme Write 40-50 words on a

43、 separate sheet.MEMOTO: All staffFROM:DATE: 25 May, 2005SUBJECT:（分数：5.00）_2.PART TWO You are the owner of a clothing factory. A customer has sent you a letter summarizing a recent negotiation. You have written some notes on the letter. Use the information in the letter to write a reply to the buyer.

44、 Write 120-140 words on a separate sheet.（分数：5.00）_八、LISTENING(总题数：0，分数：0.00)九、PART ONE(总题数：0，分数：0.00)十、Conversation One(总题数：1，分数：4.00)Registration FormDate 23 February 2005Time 10:30Name of the customer John (1) Occupation Student in CambridgeRenting details:1. An apartment near Sunny St.2. Not mor

45、e than (2) pounds a month3. With (3) and heating system4. Renting period: about 1.5 years from JulyContact number (4) （分数：4.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_十一、Conversation Two(总题数：1，分数：4.00)MessageFor: Mrs. SteinbeckFrom: Michael CornwallMichael Cornwall phoned about the post of the (5) Manager.Hes a

46、lready got the (6) Original interview schedule doesnt suit him.He asked for a (7) interview. (Can you let him know if thats possible?)Confirmed that all (8) must be brought within this week.（分数：4.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_十二、Conversation Three(总题数：1，分数：4.00)Brendon HotelReservation CardName: Sh

47、erry Kinney from Apollo Ltd.Occasion: a small (9) Date: (10) from 6 p.m-8 p.m.Reserve 15 tables with (11) seats each.Tel: (12) .（分数：4.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_十三、PART TWO(总题数：0，分数：0.00)十四、Section One(总题数：1，分数：5.00)A the Manager of Office Supplies B the Marketing Manager C a young junior manager D the Managing Director E the Training Manager F the temporary clerk G the Personnel Manager H the Sales Manager（分数：5.00）(1)._（分数：1.00）填空项 1:_