剑桥商务英语初级-38及答案解析.doc

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1、剑桥商务英语初级-38 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：5，分数：5.00)1. （分数：1.00）A.A. what time of day it is.B.B. how long they last.C.C. where the caller lives2.A. To repair the machine, follow the instructions in the book.B. Consult the book for details before using this machine.C. If the machine dev

2、elops a problem, report it in the book. （分数：1.00）A.B.C.3.A. persuading people to consider starting a career in telesales.B. instructing staff to give the Personnel department up-to-date paperwork.C. informing people of the application process for certain vacancies. （分数：1.00）A.B.C.4.A. tell the manag

3、er in advance.B. sign the managers noticeboard.C. say what kind of event they are planning. （分数：1.00）A.B.C.5. （分数：1.00）A.A. samples of material. B.B. the latest catalogue. C.C. a current price list.二、BPART TWO/B(总题数：6，分数：40.00)B Look at the list below. It shows the contents page from a directory of

4、business services. For questions 6-10, decide which section (A-H) of the directory each organisation on the opposite page should consult. For each question, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once./BBBUSINESS SERVICES/BA Translation servicesB Maps and plans -

5、 paper and other mediaC Multimedia - electronic publishingD Music publishing - CDs, audio and video cassettesE Plastic cards - credit cards, ID cards, etc.F Business publishing - corporate brochures, documents, etc.G Design of promotional stickers, labels and signsH Technical publishing - product ma

6、nuals, etc.（分数：5.00）(1).Foresight, a manufacturer of audio equipment, is launching a new range of CD players and needs accompanying instruction booklets.（分数：1.00）填空项 1:_(2).Ream plc, a manufacturer of computer hardware, wants a restyled logo for its new range of laser printers.（分数：1.00）填空项 1:_(3).AF

7、N marketing consultants has prepared a report for a north-African music publisher and requires a version in Arabic.（分数：1.00）填空项 1:_(4).Smart Ltd, a plastic products manufacturer, is planning to produce a high-quality annual report for its shareholders.（分数：1.00）填空项 1:_(5).Stride, a company which make

8、s maps and notices for public places like shopping centres, wants to redesign its website.（分数：1.00）填空项 1:_PART THREE Look at the chart below. It shows the domestic sales, foreign sales and profit levels of an electronics manufacturing company over a ten-month period. Which month does each sentence (

9、11-15) on the opposite page describe? For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.（分数：5.00）(1).Although there was a drop in foreign sales, domestic sales continued to rise, which resulted in profit levels holding steady.（分数：1.00）填空项 1:_(2).Domes

10、tic sales were higher than foreign sales for the second month running, which boosted profits considerably.（分数：1.00）填空项 1:_(3).While domestic sales rose slightly on the previous month, foreign sales fell, and this led to a slight drop in profits.（分数：1.00）填空项 1:_(4).Despite a downturn in both domestic

11、 and foreign sales, profit levels experienced a slight increase.（分数：1.00）填空项 1:_(5).Although domestic sales fell, there was a rise in foreign sales, and this led to a slight increase in profit levels.（分数：1.00）填空项 1:_BPART FOUR/BB Read the newspaper article below about successful business executives.

12、 Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say. For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet./BBWhy Seeing is Succeeding/BLee Chung of the Seattle Business Institute explainsThere

13、 are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary information, and yet they know the market extremely well.Take Steve Banks, developer of the best-selling personal finance software,

14、 Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competing pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers.Then consider the UK oil group which learnt

15、 that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitors success was due to a higher standard of service and facilities. The oil groups managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an

16、agency to carry out more market research.One of the Institutes most striking findings is that the best business strategists see things for themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products.（分数：7.00）(1).Successful e

17、xecutives base their strategies on reliable data about their clients requirements.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(2).Steve Banks made personal contact with product users to discover what they wanted from his software.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(3).Finax became popul

18、ar because it was easier to work with than competing products.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(4).A rival to the UK oil group was performing better because of its pricing policy.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(5).The UK oil group sent its executives to visit a competitor

19、s petrol stations.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(6).The UK oil group changed certain policies in order to recover its market share.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(7).The Seattle Business Institute believes that good business people try out their companys products.（分数：1

20、.00）A.A. Right B.B. Wrong C.C. Doesnt sayBPART FIVE/BB Read the article below about a staff development scheme. For each question (23-28) on the opposite page, choose the correct answer. Mark one letter (A, B or C) on your Answer Sheet./BBTrading Places/BBWendy Ledger looks at job swapping, a staff

21、development scheme in which employees exchange jobs for a short period./BAccording to a recent survey, 77 per cent of people would prefer to work for a boss who offers training and learning in the workplace. One increasingly popular project is job swapping, which gives an insight into the daily chal

22、lenges facing different people in different roles.Olivia Yost is a divisional manager with Parker Bridge Ltd, and she recently swapped jobs with the salary controller there. Both were then able to appreciate the problems and pressures of each others roles far more clearly. Yost says, I now have a be

23、tter understanding of what the salary controllers work involves, and am more aware of my colleagues deadlines. This type of cross training is important, and having to learn about another persons role is a useful experience for bosses and employees alike. Job swapping also helps you to understand the

24、 way other departments work and gives you access to other teams within your firm. So it is of value both to the individual and the company as a whole.Sean Bradley, who works in central London, took his job exchange a lot further - all the way to Australia in fact. Last July, Sean and his colleague i

25、n the Sydney branch of their company swapped jobs. I loved it, said Bradley. Primarily for geo- graphic reasons, but also because of the challenge of being the final decision-maker rather than reporting to a manager. It was my first management experience and I had to improve my skills on some IT spe

26、cialisa-tions. I learnt a lot there, and it was useful too - Ive had two promotions since I returned to London.Job swapping is an excellent first step towards improving and bringing variety to training and education in the workplace. Doing something else, even for one day, can highlight your abiliti

27、es and talents, while at the same time drawing attention to any weaknesses. It can also focus the mind on future career possibilities. And even if you hate your time spent at someone elses desk, the worst that can happen is that youll end up feeling that little bit better about returning to your usu

28、al job.（分数：6.00）(1).According to Olivia Yost, what did she gain from job swapping7 A. experience of a more stressful working environment B. the skills required to gain promotion C. an idea of the strict time limits other people face（分数：1.00）A.B.C.(2).What other advantage of job swapping does Olivia

29、Yost mention? A. Companies benefit from having an adaptable workforce. B. Staff learn about the overall organisation of their company. C. Managers find out which employees are suitable for which jobs.（分数：1.00）A.B.C.(3).What does Sean Bradley say about working in Australia? A. He was surprised at how

30、 challenging the job was. B. He enjoyed the responsibility which the position involved. C. He adapted immediately to the foreign working environment.（分数：1.00）A.B.C.(4).How did Sean Bradley benefit from his time at the Sydney office? A. It taught him valuable communication skills. B. It gave him more

31、 confidence in his own abilities. C. It helped him to progress on his career path.（分数：1.00）A.B.C.(5).Job swapping raises employees awareness of A. the need to improve certain skills. B. the value of effective on-the-job training. C. the importance of a flexible approach to work.（分数：1.00）A.B.C.(6).In

32、 some cases, job swapping can make employees A. unsure about applying for promotion. B. dissatisfied with their present situation. C. aware they might be unsuitable for a colleagues job.（分数：1.00）A.B.C.BPART SIX/BB Read the job advertisement below. Choose the correct word to fill each gap from A, B o

33、r C on the opposite page. For each question (29-40), mark one letter (A, B or C) on your Answer Sheet./BBCustomer Service Centre Manager Wanted/BIts no use providing excellent services if the people theyre designed for dont know about them, or arent sure how toU (29) /Uthem. Thats why were opening a

34、 Customer Service Centre in July which will provide a model forU (30) /Umore units of this type. The Centre will be on a busy high street so that everyone can see it.U (31) /Uthe manager, youll be the driving force behind this new venture. To workU (32) /Uthis exciting new post, you should have at l

35、east two years management experience in customer services. Your ability to thinkU (33) /Uand your knowledge of local businesses willU (34) /Uyou to plan and run the operations of the Centre to the highest standards andU (35) /Ubudget.U (36) /Uyour strong leadership skills, youll ensure a happy and o

36、pen environmentU (37) /Uall your people can develop, and the serviceU (38) /Uis always improving.You will need to communicate well,U (39) /Uwith those working in the Centre and external contacts, and you will be required toU (40) /Uexcellent presentation and negotiation skills.（分数：12.00）A.A. ask B.B

37、. require C.C. obtainA.A. many B.B. lot C.C. fewA.A. As B.B. Like C.C. EvenA.A. for B.B. in C.C. byA.A. ahead B.B. through C.C. beforeA.A. allow B.B. let C.C. makeA.A. at B.B. within C.C. duringA.A. Using B.B. Use C.C. UsedA.A. how B.B. when C.C. whereA.A. provide B.B. provides C.C. providedA.A. eac

38、h B.B. both C.C. eitherA.A. give B.B. supply C.C. demonstrateBPART SEVEN/BB Read the advertisement and the memo below. Complete the form on the opposite page. Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet./BBTHE ELECTRONIC WHITEBOARDmade by Rigley-Turner

39、 Limited/BKeep a record of your whiteboard notes without any effort: push a button at the base of the board and a copy is printed out within seconds. The new portable version is lighter than a notebook computer, and fits in the boot of a car.Type:Portable size $985.00Meeting room size $870.00Desk si

40、ze $750.00Only available through the Sales department of your local agent.Contact: Rightway SuppliesPO Box 2059BSapient Communications LimitedMEMO/BTo: Laura WellsFrom: Sandra CookeDate: 26 March 2004Subject: Electronic WhiteboardLaura, these look useful for us in Quality Control. Id really like the

41、 portable, but wed better ask for the cheapest one. I need it by 10th of next month for the presentation on 15th. Can you fill out a request form in my name and get it to the Purchasing department?（分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BWRITING/B(总题数：2，分数：10.00)6. You would like

42、to attend a sales conference in New York next month, but your department is trying to reduce expenses. Write an email to your manager, Ross Carpenter: asking him to allow you to go to the conference explaining why you think you should go suggesting how you could reduce the cost of the trip. Write 30

43、-40 words on your Answer Sheet. （分数：5.00）_7. Read part of a letter below from James French, a local publisher. We are preparing a directory of information about businesses in the area. Would it be possible to arrange a convenient time to interview you about your company? Could you let me know as soo

44、n as possible what your companys major activities are, to help in planning the organisation of the directory? Write a letter to James French: agreeing to his request for an interview giving details of what your company does saying why you would like your company included in the directory asking when

45、 the directory will be published. Write 60-80 words on your Answer Sheet. Do not include any postal addresses. BDear Mr French/B（分数：5.00）_四、BLISTENING/B(总题数：1，分数：8.00)BPART ONE/BB For questions 1-8 you will hear eight short recordings. For each question, mark one letter (A, B or C) for the correct a

46、nswer. After you have listened once, replay each recording./B（分数：8.00）(1).What interest rate did the mans investment receive this year? （分数：1.00）A.B.C.(2).Which aspect of company policy are staff unhappy about?（分数：1.00）A.A. promotionB.B. salariesC.C. training(3).How does the man feel about moving of

47、fices?（分数：1.00）A.A. confident B.B. anxious C.C. disappointed(4).Which graph shows profits at AJB? （分数：1.00）A.B.C.(5).What percentage of the womans MBA fees will the company pay?（分数：1.00）A.A. 50% B.B. 35% C.C. 25%(6).Where is the GNZ Communications stand? （分数：1.00）A.B.C.(7).What time does the man expect to arrive at the meeting? （分数：1.00）A.B.C.(8).Which chart shows the companys curr