大学六级-1223及答案解析.doc
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1、大学六级-1223 及答案解析(总分:712.00,做题时间:90 分钟)一、Part Writing(总题数:1,分数:106.00)1.1. 近来不断有大学校园暴力事件发生2. 产生这力事件的原因 3. 我的看法My View on Campus Violence(分数:106.00)_二、Part Reading Compr(总题数:1,分数:70.00)The Future of Television: Whats on Next?Bosses in the television industry have been keeping a nervous eye on two Scand
2、inavians with a reputation for causing trouble. In recent years Niklas Zennstrom, a Swede, find Janus Friis, a Dane, have frightened the music industry by inventing KaZaA, a “peer-to-peer“ (P2P) file-sharing program that was widely used to download music without paying for it. Then they horrified th
3、e mighty telecoms industry by inventing Skype, another P2P program, which lets Internet users make free telephone calls between computers, and very cheap calls to ordinary phones. Their next move was to found yet another start-up - this time ,one that threatened to devastate(毁坏) the television indus
4、try.It may do the opposite, as it turns out. The new service, called Joost and now in advanced testing, is based on P2P software that runs on peoples computers, just like Skype and KaZaA. And it does indeed promise to transform the experience of watching television by combining what people like abou
5、t old-fashioned TV with the exciting possibilities of the Internet. “But unlike KaZaA and Skype,“ says Fredrik de Wahl, a Swede whom Mr. Zennstrom and Friis have hired as Joosts boss,“ Joost does not disrupt the industry that it is entering. Instead, rather than undercutting television networks and
6、producers, Joost might, as it were, give them new juice. “That is because Mr. de Wahl and his Joost team, working mostly in the Netherlands, have bravely ignored the totems (图腾) of the Internet-video boom. Chief among these fashions is letting users upload anything they want to a video service - whi
7、ch might include clips of themselves doing odd things (“ user-generated content“) or, more questionably, videos pirated from other sources. The celebrated example of this approach is You Tube, which is now part of Google, the leader in Internet search. Its big problem, however, is that it can be ill
8、egal (if copyright is violated) and terribly hard to turn into a business.On February 2nd Viacom, an American media giant, became the latest company to demand that YouTube remove copyright-infringing (侵犯版权的) clips from its website. YouTube has struck deals with some media firms, including NBC and CB
9、S, to allow their material to appear on its site, and had been trying to thrash out a similar agreement with Viacom. Many observers regard Viacoms move as a negotiating tactic. But whether YouTube can make money is unclear. Last month Chad Hurley, YouTubes chief executive, sketched out plans for gen
10、erating advertising revenues and sharing them with content providers, but so far his firm has none to speak of.The Innovation of JoostJoost is also ignoring the two business models seen as the most respectable alternatives to advertising. One is to make users pay for each television show or film the
11、y download, but then to let them keep it. This is the tack chosen by Apple, an electronics firm that sells videos on iTunes, its popular online store; by Amazon, the largest online retailer; and by Wal-Mart, the largest traditional retailer, which launched a video-download service this week. The oth
12、er approach is to let users subscribe to what is, in effect, an all-you-can-eat buffet of videos, and then to“ stream“ video to their computers without leaving a permanent copy. This is the approach taken by, for instance, Netflix, a Californian firm that mostly delivers DVDs to its subscribers by p
13、ost, but now also streams films.The reason that Joost is ignoring all of these methods, says Mr. de Wahl, is that none has much to do with the experience of simply watching TV, which most people enjoy. “Unlike the download or streaming approaches, “he says, “TV is not about buying today what you wan
14、t to watch tomorrow. Its about turning it on and watching. “And in contrast to the“ lean-forward“ context of “snacking“ on a YouTube clip in ones cubicle while the boss has stepped out, TV is a longer and more relaxed “lean-backward“ experience.Hence Joosts most shocking innovation, which is not to
15、change the practices that TV adopted decades ago. It will be free, with advertising breaks no more than three minutes per hour - either before, during or after a show, depending on the market. “Americans,“ says Mr. de Wahl, “are more tolerant of interruptions.“Joost has “channels“, like ordinary TV,
16、 but these are now playlists of videos that start whenever it is convenient to the viewer. Viewers can import their instant-messaging buddy lists and chat online with friends while watching the same program. For advertisers, such engagement is worth something, because the activity proves that somebo
17、dy is watching, rather than being asleep or out of the room. Combined with other information, such as the computers IP address and hence its location, advertisers will be able to target their spots much more accurately all“ Desperate Housewives“ fans in a particular neighborhood, for example - and t
18、hus ought to pay a premium.The thing that is missing in this new vision of television, however, is the set itself. Beaming video from a computer to a television is possible: Apple and other firms are starting to sell the necessary gadgets. But until it becomes much easier to connect televisions to t
19、he Internet, big media companies are likely to “wait and see“ before committing to Joust, says Jeremy Allaire, the boss of Brightcove, a rival Internet video firm based in Massachusetts. In the meantime, Mr. Allaire thinks, media firms are mainly interested in building their own brands, so Brightcov
20、e provides content owners with technology to show television on their own websites, syndicate their shows to other websites, track audiences and collect advertising revenue.The Combination of Television and the InternetThere is, in short, no consensus about the best way to combine television with th
21、e Internet. Instead, there are a variety of experiments, of which Joost is the latest example and YouTube the bestknown. But with telephony, the Internet is unpicking service delivery from network ownership. Joost, YouTube, iTunes and Netflix do not need their own networks to supply their video serv
22、ices: they can rely on fast Internet links provided by others.According to iSuppli, a market-research firm, Internet downloads will claim more than one-third of the market for on-demand video by 2010. So just as Internet telephony has been bad for traditional phone companies, this “Internet bypass“
23、could be bad for the “on demand“ video services being offered by cable-TV and telecoms firms over their networks. But by bringing television to more screens, this could provide new models for program-makers to finance their productions and offer advertisers new ways to reach consumers. And so Joost
24、and rival services could end up rejuvenating(使变得年轻) the 75-year-old medium.(分数:70.00)(1).Inventions of Nildas Zennstrom and Janus Friis possibly exerted an adverse influence on _.(分数:7.00)A.the telecoms industryB.the music and telecoms industryC.the telecoms and television industryD.the music, telec
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- 大学 1223 答案 解析 DOC
